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References in iOS 13.1 point to Smart Battery Cases for iPhone 11, Pro

 

Apple is planning to bring out a new version of its Smart Battery Case for the 2019 iPhone lineup, with updated versions thought to be on the way for the iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max.

The iPhone XS Smart Battery Case

The iPhone XS Smart Battery Case

The Smart Battery Case is an Apple-produced accessory for the iPhone lineup, one that houses an extra battery within the case’s back to provide more power to the iPhone throughout the day. While unusual in its design, the accessory has been popular enough for Apple to produce multiple versions, and seems to be preparing to introduce more for the latest iPhone launches.

References to three new models of Smart Battery Case were found within the code of iOS 13.1, Apple’s update arriving on September 24 alongside iPadOS. The model numbers found in code of the under-beta operating system are A2180, A2183, and A2184.

While there is no indication of what models they relate to, the closeness of the numbers found by 9to5mac suggest they are all related, and could be for the iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max, though which model number relates to which iPhone variant is still a mystery at this time.

There isn’t any sign of when Apple will introduce the next wave of Smart Battery Case models, but given Apple introduced the previous versions for the iPhone XS, XS Max, and iPhone XR in January of this year, it could be quite a while before the cases are available to purchase.

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Apple using recycled rare earth elements in iPhone 11 Taptic Engine

Apple is using recycled rare earth elements in the Taptic Engine of the new iPhone 11 and iPhone 11 Pro, according to Apple’s Vice President of environment, policy, and social initiatives Lisa Jackson.

The term “rare earth” refers to a set of 17 chemical elements that are often used in the production of high-performance magnets, glasses, alloys, and electronics. In the iPhone, rare earth minerals are used in the Taptic Engine, a feature which allows the phone to mimic a button press without the need for physical buttons.

Economically, it makes sense. Most rare earth used in electronics is processed in China, meaning that they are especially vulnerable to trade disputes. Lisa Jackson, Apple’s Vice President of environment, policy, and social initiative, Apple’s use of recycled rare earth wasn’t related to trade tensions. Apple’s use of the materials reclaimed from older devices could, however, help to maintain a steady supply.

“This is one of those happy coincidences where what is good for the planet is really good for business at the same time,” Jackson told Reuters. “One of the things we talk about a lot internally, just in general, is how much more resilient this makes our supply chain.”

Using recycled rare earth is also good for the environment. When mined and processed, rare earth can leach into the soil and contaminate the soil, leading to a host of problems. Some rare earth elements can be absorbed into plants that are consumed by wildlife and humans, while others can contaminate the water table and render drinking water unsafe.

Recycling rare earth helps slow the damage done by reducing the need for both mining and processing raw materials. Less mining, and less processing, means less environmental damage.

Apple will be using recycled earth from an unnamed outside supplier, and not from recycled iPhones. Jackson has stated that Apple’s success has made the project viable.

“We have essentially made a market for this entrepreneur, this innovator, who found a way to recycle rare earths,” Jackson said.

Apple has also begun research into how to recover rare earth from its own products, including the iPhone, as well as encouraging other companies to try to do the same.

Apple has made some impressive strides in iPhone recycling in recent years. Liam, a robot introduced in 2016, was capable of disassembling iPhones into core components. These components could then be used in new products, such as cutting tools or solar panels.

Daisy, Liam’s successor, debuted on Earth Day 2018. Daisy is capable of dismantling 200 iPhones an hour, and at the time of introduction, could disassemble nine versions of the iPhone.

“There are some innovations of ours that we actually want people to copy. So as much as possible – as long as it doesn’t give away some of our other design and engineering innovation – we are happy to bring along the recycling industry,” Jackson said. “We have started to be much more transparent around this technology development than we usually are.”

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Mophie announces new adjustable wireless charging stand

 

Mophie has released a new adjustable wireless charging stand, allowing you to charge your iPhone in portrait, landscape, or flat “charging pad” mode.

We recently took a look at two wireless Mophie chargers, the two-in-one and three-in-one charging pads. Now, Mophie has added another product to their line, an adjustable wireless charging stand.

The new Mophie wireless charging stand is fast-charge enabled, perfect for those times when you need to quickly top off your iPhone.

The most convenient feature of this stand is easily that it allows you to adjust the charging pad. If you’re just keeping an eye on your notifications, allow it to set upright in portrait mode. If you’re watching YouTube while your phone charges, you can rotate the stand to hold your phone in portrait mode. If you’re just looking to put your phone down and leave it out of the way, the stand can also be pushed down flat like a traditional charging pad.

Of course, it’s not only the iPhone that works with the charging stand, either. If you have a pair of AirPods, you can use the Mophie to top off the charging case as well.

As always, if you’re looking to get a wireless charger, remember that you’ll have to be mindful of your case thickness. The Mophie wireless charging stand is capable of charging through cases that are up to 3mm thick. This means that some thicker, heavy-duty cases may not work with this stand.

Included in the box is the wireless charging stand and a Mophie outlet-to-USB power adapter, and works with any Qi-enabled smartphone or smartphone case. The Mophie wireless charging stand retails for $69.95.

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Crime blotter: Apple Store thefts reported on two continents

Apple Store thefts reported in the United States and Australia, one theft victim fought back in an attempted iPad sale, a spate of iPhone seizures in Bali performed by monkeys, and more in the Apple crime blotter.

The Apple Store in Perth in Western Australia

The Apple Store in Perth in Western Australia

The latest in an occasional AppleInsider series, looking at the world of Apple-related crime.

More than $300,000 in products stolen from Australia Apple Stores

In thefts that made worldwide news, six thieves broke into a pair of Apple Stores in Perth, Australia, and stole $300,000 in iPhones and other products. Per Gizmodo, the thieves broke into at least one of the stores by smashing the glass with a sledgehammer at 2 a.m. After fleeing, the thieves went to another store and executed a similar theft. However the iPhones, police said, were bricked and therefore useless to the thieves.

Apple Store thieves in San Mateo caught on video

In a theft a bit closer to home for Apple, a recent rash of Apple Store robberies in the Bay Area continued last week when thieves ran into the Apple Store at the Hillsdale Shopping Center in San Mateo and grabbed items. This led to a chase that crossed the Bay Bridge, although the accused thieves got away.

According to KTVU, the thieves took about 40 items, and the thefts were caught on security video:

Burlingame Apple Store hit for third time in a month

There was another Bay Area Apple Store robbery on August 30, when thieves took $70,000 worth of items from the Apple Store location in Burlingame, near San Francisco. San Francisco’s CBS station reports the theft was the third at that store in that month. Police are treating the crime as a grand theft.

$3,000 in AirPods taken from Target

Police in Wareham, Mass., are looking for a man who they say stole $3,000 worth of AirPods from a Target in the area. Per South Coast Today, the theft took place on August 30.

Couple accused of dragging 15-year-old during iPhone theft

A married couple in Utah are each facing a felony count of aggravated robbery, after an incident in which they dragged a teenaged girl with their car after attempting to steal her iPhone. According to St. George News, the couple had met the 15-year-old on an e-commerce app and agreed to buy her iPhone, but when they met they attempted to steal it.

After the couple attempted to drive off, the girl reached into the car, at which point the couple punched her, and the male “sped off with the teen’s torso still halfway inside the vehicle.”

Woman says she tackled thief during iPad sale

In another case involving an e-commerce sale of an Apple device that turned to violence, a Texas woman claims she tackled a man who was trying to steal her iPad during a sale arranged through the Offer-Up app. Click 2 Houston reports the woman and men met outside a Best Buy for the transaction, but when the man handed her money, it “looked fake.” When the man grabbed the iPad and ran, the woman and her husband chased and tackled him, getting the iPad back before he fled in a getaway car.

Amazon driver accused of stealing iPhone

A man who works for an Amazon-contracted courier service its accused of stealing an iPhone from a woman’s driveway. According to the Times Herald the phone, which belonged to the woman’s son, had fallen out of the family truck, and a Find My iPhone search revealed the delivery driver had it.

The driver, who threw the phone out a window when it started getting location pings, was arrested and charged with theft by taking.

Suspect wanted in armed robbery of two iPhone 7 devices

Thieves often steal dozens of iPhones at a time without the benefit of a weapon, but one man recently pulled a gun and only came up with two. Alabama News reports the man entered a cell phone store in Montgomery, Ala. in July, pulled a gun, and obtained two iPhone 7 units along with currency from the register. Police say he may have committed other robberies in the area.

Monkeys are stealing electronic devices in Bali

Australians who visit Bali are taking out insurance for an unusual reason —because monkeys are stealing tourists’ electronic devices, including smartphones. According to News.com.au, one local insurance company has begun to see faces of theft from “non-human culprits,” most notably “aggressive monkeys are often attracted to shiny and light-reflective items like phones and sunglasses.”

Also in Bali, there’s been an uptick in theft-by-motorcyle incidents involving phones and iPads, presumably carried out by humans and not monkeys.

Have an Apple crime-related story? Email AppleInsider and tell us about it.

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iPhone 11 line may have bilateral charging hardware, but turned off in iOS

 

According to a frequent and reliable iPhone info leaker, the iPhone 11 and iPhone 11 Pro feature the hardware required for wireless charging of something like the AirPods Wireless Charging Case, but it is currently disabled in software.

iPhone 11 Pro

The story went public on Twitter via Sonny Dickson, who claims to have gotten the information from a reliable source.

Bilateral charging, or two-way charging, would allow the iPhone device to charge another device. It works in a fashion similar to charging a device on a wireless charging pad. Samsung’s Galaxy line is well known for already utilizing this feature.

Apple analysts had predicted that the new iPhone 11 line would feature bilateral charging, giving users the ability to charge other wireless-charging enabled iPhones, as well as AirPods and the Apple Watch.

Analyst Ming-Chi Kuo had originally made a claim that the iPhone 11 line would include bilateral charging capabilities. Later, he had revised the statement as the system might not meet Apple’s requirements, due to inadequate charging efficiency.

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Online Apple Store down, will ‘Be right back’ after today’s new iPhone event

 

Hours ahead of its ‘By innovation only’ iPhone launch event, Apple has taken down the online version of the Apple Store for maintenance, preparing the digital storefront’s product pages for the introduction of new models.

Apple habitually closes the online Apple Store ahead of major launch events, in order to make changes, such as the addition of new products or to update pricing. This is especially true in the case of hardware launches, such as new models of iPhone.

Visitors to the online store are greeted by a “Be right back” notice advising “We’re making updates to the Apple Store. Check back soon.” There is also an animated version of the Apple logo.

The store is anticipated to return shortly after Apple completes its product announcements.

The event later today is largely expected to involve iPhones, specifically new models tentatively titled the “iPhone 11,” “iPhone Pro,” and “iPhone Pro Max.” Along with the usual specification bumps, the key change to the models this year is the addition of an extra camera on the back, giving the Pro versions a triple-camera setup instead of two cameras.

Apple may also launch other products, such as a new version of the Apple Watch, a 16-inch MacBook Pro, a new iPad Pro, and Apple Tag trackers. There is even the possibility Apple could make the Mac Pro and Pro Display XDR available to order.

AppleInsider will be at Apple’s Steve Jobs Theater for Tuesday’s “By Innovation Only” event. Follow along with us here, on Twitter, on YouTube, and on Instagram to get all the details of the new iPhone and more!

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Apple to launch ‘iPhone 11’ on Sept. 20, celebrate with reopening of Fifth Avenue store in NYC

 

Exclusive

Apple’s next-generation iPhone lineup will ship out to customers and hit brick-and-mortar store shelves on Sept. 20, a release that coincides with the grand reopening of the company’s newly renovated Fifth Avenue flagship in New York City.

By Innovation Only

Apple retail employees are making ready for a planned “iPhone 11” release on Sept. 20, according to a person familiar with the matter.

The timeline conforms to Apple’s traditional release schedule, which typically sees the company announce new hardware on a Tuesday, start preorders that Friday, and commence deliveries and brick-and-mortar sales a week later.

Apple is widely expected to announce a range of new iPhone handsets and refreshed Apple Watch models at a special media event on Sept. 10. Tracking “tags” with augmented reality integration and a more powerful Apple TV are also rumored for unveiling.

Preorders are anticipated to go live on Friday, Sept. 13, with purchases due to arrive on Sept. 20, the same day devices will be made available at Apple stores and authorized resellers in participating launch countries.

Armed with a slate of new hardware, Apple plans invite customers into the iconic glass cube at its freshly renovated Fifth Avenue flagship on Sept. 20, the person said. Workers on Friday stripped the massive glass structure of its protective cladding in preparation of this month’s reopening.

Apple completely dismantled and replaced the cube as part of its renovation efforts, the person said. Demolition of the glass landmark alone reportedly set Apple back as much as $2 million, a figure eclipsed by material and installation costs of the new structure.

In addition to the glass cube entryway, Apple’s premier New York outlet more than doubled underground floor space to 77,000 square feet, ample room to incorporate “Apple Store 2.0” furniture and fixtures, and a rumored Beats 1 radio broadcasting zone.

The company has yet to announce an official opening date for the Fifth Avenue store.

AppleInsider will provide live coverage of Apple’s “By Innovation Only” event on Tuesday, Sept. 10, starting at 10 a.m. Pacific.

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Crime blotter: Man charged in car crash death of Apple employee

Man charged in car crash death of Apple employee, cruise worker steals couple’s iPhone, and more from the Apple crime blotter.

The Bridge Street Apple Store in Huntsville

The Bridge Street Apple Store in Huntsville

The latest in a continuing AppleInsider series, exploring the world of Apple-related crime.

Man arrested for striking, killing Apple engineer

A 32-year-old man was arrested this week after police say he was driving the stolen car that struck and killed a woman who worked as a technical program manager for Apple. According to People, 28-year-old Carol Major died after she was struck by the stolen car, which had run a red light and broadsided the Lyft car she was riding in, in Santa Clara, Calif. The driver, 32-year-old Claudio Perez, has been charged with murder, driving under the influence of alcohol/drugs while causing an injury, evading a police officer and auto theft.

Traffic stop leads to arrest of $2 million Best Buy theft ring

Police in Texas last month pulled over a car with “fictitious” plates, and in it they found $20,000 in stolen iPhones that they report are connected to a multi-state Best Buy theft ring. According to 12 News Now, the overall ring stole more than $2 million worth of iPhones and MacBooks. Six men from Houston, police say, carried out the ring. A separate bust that notched 27 MacBooks, per The Sun Herald, concerned the same ring.

Cruise worker got couple to give up iPhone passcode

A couple was playing a game of “Mr. and Mrs.” on stage on a cruise when they revealed the passcode to the husband’s missing iPhone 7 Plus to a cruise ship worker. Per iNews, when the couple got home from the cruise and synched the man’s new phone with his iCloud account, they realized the cruise ship worker had been using the phone. He was later fired by the cruise ship company.

Thieves used stolen credit card for $5,000 Apple Store spree

An Alabama woman last week had her wallet stolen while eating in a restaurant– and the thieves used her credit card to spend $5,000 at a nearby Apple Store. Per WAFF, the alleged thieves were spotted on camera while at the Bridge Street Town Centre Apple Store in Huntsville.

iPhone, MacBook data helped catch accused “fake news” entrepreneur

A Pennsylvania man who is accused of running a “fake news” website allegedly forged an email that he used as the basis of a news story- and prosecutors say iPhone and MacBook data seized from his home “contained overwhelming evidence” that he created the email himself. According to The Philadelphia Inquirer, Nikolaos “Nik the Hat” Hatziefstathiou is accused of doctoring an email to make it appear as though an employee of a county parole board had authored a racist email. But prosecutors say the data shows the email was not genuine and created by the accused. Hatziefstathiou, who has been charged with tampering with public records, forgery, identity theft, will be arraigned next month.

iPhone stolen out of woman’s hand in Philadelphia

A 27-year-old woman had an iPhone XS stolen right out of her hand while on a street in Center City Philadelphia in mid-August. Per 6ABC, the thief grabbed the phone and immediately took off for a nearby subway entrance.

Accused package thief spent $4,000 at Apple Store

Police are searching for an Oregon man who they say stole a credit card from a package, and used that credit card to spend $4,100at a nearby Apple Store. Per KATU, the man had been seen following UPS and FedEx trucks, while driving a Mercedes M-Class.

Mac minis, other electronics stolen from school

More than $30,000 in electronics, including an iPad and 16 Mac mini computers were stolen from the Germantown Friends School in Philadelphia. Per The Philadelphia Inquirer, the thefts took place over two different nights the first week of August. Teenagers, who were caught on police surveillance video, are suspected of the crime.

Have an Apple-related crime story? Email AppleInsider and tell us about it.

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Lower iPhone production cost may help Apple absorb 10% tariff

 

Apple may be able to help offset the impact of December’s tariffs on the iPhone due to alterations in its production cost, JP Morgan believes, with the bill of materials per iPhone said to be lower for the upcoming 2019 models than for previous versions.

Tim Cook visiting a Foxconn plant in China

Tim Cook visiting a Foxconn plant in China

The ongoing trade war between the United States and China has, so far, not affected the iPhone, though one threat of a 10% tariff directly affecting electronics like the iPhone was close to being implemented, before being delayed until December. Due to the ongoing rising cost of importing goods to China, manufacturers like Apple have been working on ways to mitigate the extra charges and protect their revenues.

In a note to investors seen by AppleInsider, JP Morgan believes the primary lever for Apple to adjust the impact of the cost of the tariff is the production cost of the iPhone itself. Analysts believe the bill of materials has been reduced by between $30 and $50 per 2019 iPhone, which will enable Apple to absorb a large portion of the tariffs without affecting its US retail prices.

The need to keep prices the same is important, as “pricing power is higher given limited competition” for Apple in a number of areas, including AirPods, Apple Watch, and iPads. While estimates of a 10% tariff on the products would result in an 8% annualized earnings impact if Apple elected to completely absorb the tariff cost, JP Morgan believes “Apple has a silver lining from the decline in memory prices, which will likely offset a large portion of tariffs,” even if Apple kept pricing consistent relative to the 2018 models.

The lower cost of the bill of materials will affect all iPhones shipped globally, but would only offset the tariffs paid on roughly a third of total units, meaning Apple will still overall benefit from the reduced production cost.

The recent decision by China to apply tariffs on $75 billion worth of US goods did impact Apple’s share price on Friday, dipping down by 5%, but JP Morgan isn’t worried, as “the tariff standalone will have limited impact on Apple.”

For the US tariff, there has been some speculation by Apple analyst Ming-Chi Kuo that the company would absorb the cost of any tariffs, though it was unclear as to where that conclusion came from. There has also been the suggestion of Apple bringing more production out of China and into more markets for iPhones destined for US shores, but Apple CEO Tim Cook has warned not to rely on reports suggesting it would do so.

JP Morgan rates Apple as “Overweight,” and has a price target set at $243.

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Editorial: Free advertising for Apple Card isn’t coming from unit sales or market share

Apple Card is all over the news, in part because the physical legacy card it ships with can be scuffed up if you throw it in your jeans pocket with coins and keys. There are thousands of other card issuers globally that wish the inherently fragile nature of a pristine credit card was also capable of driving free global advertising of their brand as well. Why does Apple get so much free press?

Apple Card back

The physical Apple Card wears out, but not the digital experience that’s driving consumer attention

It’s not market share

Apple has extraordinary reach and market power—not unlike Microsoft Windows in the 1990s—but it doesn’t come from exercising a virtual monopoly over the sale of +90% of the software running the world’s computing devices. In fact, across the last decade of Apple’s rise to power with iOS, analysts and market research groups have been telling us as loudly as possible that Apple’s market share of units sold is dangerously flat or even shrinking. Often, it’s “waning” or “collapsing,” or some other dramatic term suggesting immediate demise for a company that just keeps getting stronger and more influential.

IDC has published bad data on Apple’s unit share, but even when close, none of it really mattered

Why is it so important that Apple is not selling more devices than the rest of the world combined? Actually, it’s quite clearly not important. While Apple is “outsold” in the unit sales of phones by Huawei and Samsung, and sometimes by other brands in specific markets (such as in China), the reality remains that Apple is selling the most premium devices to the valuable end of the market. This minority of the market is driving the development of the majority of the tech that is having a real impact. That, in turn, is driving commercial interest in Apple as a brand.

It’s impossible to argue that majority market share in unit sales shipments is not doing anything to drive interest for Samsung and Huawei phones or other their initiatives. Large volumes of low and middle-tier phones are establishing their brands as basic and cheap. While both brands currently hold a lead in certain areas over Apple, ranging from 5G modems to screen size variants, the reality is that the largest Android licensees have always held various inconsequential leads over Apple at various times over the last decade, including 4G and 3G before it. Yet this has never mattered before.

The two ultra premium-class products making the most original feature leap in smartphones this year were the foldable phone-tablets introduced by Samsung and Huawei. Yet they were both delayed for months, squandering their potential to captivate any real interest among consumers during the sleepy period between iPhone launches. Both represented a lot of work for nothing in 2019.

Market share and vast unit sales didn’t do much of anything to establish the success of Huawei and Samsung to deliver a foldable display device. What both companies needed—and failed to deliver—was competency in implementation, not vast unit sales of cheap alternatives. Competency in implementation is what Apple has been successfully achieving across a series of product launches from iPad Pro to Apple Watch to AirPods. All have been very successful while retaining and attracting new interest in Apple as a brand.

Interest in Apple is why the vast volumes of phones from Huawei and Samsung are desperately trying to look like an iPhone. Yet those companies have not attracted significant proprietary app development despite their efforts to do this. Neither has successfully launched new companion wearables like Apple Watch or AirPods, and neither has competently introduced new Services fueling the extraordinary growth Apple has seen from its App Store, iCloud, and other new Services offerings—including the new Apple Card attracting an unusual level of attention, given that it is merely a credit card with some clever new app features.

Apple’s “market share” wanes every time a new cloner dumps out a huge volume of devices, whether $250 Androids or $30 WiFi mics or $13 activity bands. Yet Apple Card is demonstrating that Apple doesn’t need to sell the most devices to get an unusual level of attention for its latest initiatives.

Competency in implementation

Bloggers tasked with generating attention-grabbing clickbait desperately work to invent problems for Apple. Just on its own, the Forbes Contributor Network has been shoveling out daily missives from bile factories who scream out shrill headlines along the lines of “The Next iPhone is Ugly and Will Make You Sad,” or “A New Apple Software Update Patches a Demonic Software Vulnerability Threatening to Kick Open The Gates of Hell and Eat Your Children’s Faces,” or “I Used an Android and it Made Me Want to Send Back my iPhone but I Couldn’t Because of iMessage.”

Yet after a decade of heavy leakage from FCN and ZDNet and other venues with a general contempt for all things Apple, these writers have had zero real impact on the public perception of Apple among people who matter commercially. Rather than stoking fear and distrust of Apple among consumers who pay for high-end products, writers like Adrian Kingsley-Hughes have accomplished nothing but making themselves look like fools with no finger on the pulse of where technology was going or what would matter to consumers.

One of his latest screeds for ZDNet announced, “Testing Android smartphones has made my iPhone feel old and slow.” That raises the curious question of why a guy who breathes out nothing but sulfur and brimstone about Apple a) uses an iPhone as his principle phone and b) is only “testing” alternatives that are supposedly so much newer and faster.

“Over the past few weeks,” he just wrote in 2019—ten years after Android appeared—that “I’ve been using Android handsets more and more, and I’ve discovered that devices that are less than half the price of the iPhone are faster, better, and more fun to use.”

Except that he’s been using Android phones and Windows netbooks as much as possible for a decade now and he still has an iPhone. He gushes over a Xiaomi Mi 9, a phone that isn’t selling well, claiming it has all sorts of technical advantages over an iPhone despite running a slower Qualcomm chip and being packed with RAM that Android just doesn’t do a good job of managing. The idea that customers are flocking to Xaiomi from iPhones is actually just some Wall Street Journal fake news from 2014.

It’s hard to take this craziness seriously. Every Android fan knows that since Xaiomi dumped, Oppo was the new thing, then somebody else, and now Huawei. He then calls attention to a no-name Android with poor specs but a rugged case, arguing that specs don’t matter if the price is right. Which is it?

The reality is, consumers are paying a premium for iPhones that just work, run their latest apps, launch apps quickly, and don’t require manually killing apps to manage memory. They care about being able to send iMessage chats to a group with proper rendering all around, sharing photos via AirDrop, connecting to their other devices using Continuity, and all of the other seamless integrations that Android licensees just don’t competently implement on a similar level.

Clickbait questioning why anyone would buy an iPhone, answered by the Apple Card experience

Overshadowing his anti-iPhone native ad for anything Android, ZDNet featured a different article from Jason Perlow: ‘Insanely great’ Apple Card is a few features away from conquering everything. This extensive feature on Apple Card detailed another reason why people will be buying iPhones, not cheap Androids: deep integration between hardware and software that delivers a competent implementation of the ordinary credit card with new features that improve and enhance the experience of making transactions.

Apple Card is attracting tremendous levels of attention because the billion pockets that have invested in iOS, iPhones, iPad, Macs, Apple Watch, AirPods and other Apple devices are already sold on the idea that Apple will probably do a tremendous job in making some other corner of their life easier, more enjoyable, faster and smarter in the same way the App Store, iMessage, Continuity and other features already have.

Apple Card reports

Anything you buy with Apple Card via Apple Pay is presented in a summary of your finances

Imagine Google or Samsung introducing a new credit card. Both companies have already invested tons of resources into their versions of contactless payment systems, but neither has achieved the global success Apple Pay has. That comes despite the massive unit volumes of Samsung and the supposed overwhelming market share of Android that Google ostensibly has some influence over.

Even with its “minority” market share and units sales that are lower than Samsung or Huawei, Apple is again leading the world in another initiative to improve the humble credit card.

Apple has already excelled with its implementation of Apple Pay, which works seamlessly from iPhones to Apple Watch to Macs, and is now adding Apple Card as a preferred way to manage your finances and payment to reduce fees and interest payments while earning daily cash back.

It’s pretty clear that market share and unit volumes did not win in smartphones, are not winning in wearables or Services, and will not be winning in the future of new devices and services that cater to customers who want a competent implementation, not a cheap knockoff of a known brand.

Apple Card is merely the latest proof.