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We’re opening a flagship store in the UK because London is hard to beat, says Microsoft executive Chris Capossela

Microsoft chose to open its first European flagship store in London because the city is “hard to beat,” one of the company’s top executives has revealed.

Chris Capossela, Chief Marketing Officer, visited the store with UK CEO Cindy Rose ahead of its launch on July 11, and he said there were “very few locations in the world” that are as appealing as the UK capital.

The first physical retail store for Microsoft in the UK is located on Oxford Circus and covers 22,000 square feet over three floors.

Capossela (above) said it contains many one-of-a-kind features, including a full-sized McLaren Senna sports car that doubles as a Forza Motorsport 7 experience, a Gaming Lounge, a Community Theatre featuring free workshops all-year-round and an entire floor dedicated to helping businesses and organisations use technology.

“Around 86 million people pass through Oxford Circus every year,” he said. “That’s hard to beat. London is also an incredibly diverse city, so we can serve lots of different customers here; it’s a very pan-European city.

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A girl uses a Microsoft Surface device in the Flagship London Store

” data-medium-file=”http://www.sickgaming.net/blog/wp-content/uploads/2019/07/were-opening-a-flagship-store-in-the-uk-because-london-is-hard-to-beat-says-microsoft-executive-chris-capossela-3.jpg” data-large-file=”http://www.sickgaming.net/blog/wp-content/uploads/2019/07/were-opening-a-flagship-store-in-the-uk-because-london-is-hard-to-beat-says-microsoft-executive-chris-capossela.jpg” class=”size-full wp-image-75143″ src=”http://www.sickgaming.net/blog/wp-content/uploads/2019/07/were-opening-a-flagship-store-in-the-uk-because-london-is-hard-to-beat-says-microsoft-executive-chris-capossela.jpg” alt=”A girl uses a Microsoft Surface device in the Flagship London Store” width=”5578″ height=”3719″ srcset=”http://www.sickgaming.net/blog/wp-content/uploads/2019/07/were-opening-a-flagship-store-in-the-uk-because-london-is-hard-to-beat-says-microsoft-executive-chris-capossela.jpg 5578w, http://www.sickgaming.net/blog/wp-content/uploads/2019/07/were-opening-a-flagship-store-in-the-uk-because-london-is-hard-to-beat-says-microsoft-executive-chris-capossela-3.jpg 300w, http://www.sickgaming.net/blog/wp-content/uploads/2019/07/were-opening-a-flagship-store-in-the-uk-because-london-is-hard-to-beat-says-microsoft-executive-chris-capossela-4.jpg 768w, http://www.sickgaming.net/blog/wp-content/uploads/2019/07/were-opening-a-flagship-store-in-the-uk-because-london-is-hard-to-beat-says-microsoft-executive-chris-capossela-5.jpg 960w” sizes=”(max-width: 5578px) 100vw, 5578px”>

A girl uses a Microsoft Surface device in the Flagship London Store

“There are very few locations in the world that feature all the different parts that make up what Microsoft is. The early adoption of technology in the UK has been very impressive. That’s important when the company is thinking about what investments to make and where to make them. This flagship would not be in London if we didn’t have a very strong commercial business in this country. We thought very deeply about this.”

The central London flagship store has a modern feel, with lots of space and wood and glass surfaces. Visitors will be greeted on the ground floor by a large video wall and Surface devices on tables, with the McLaren on their right and the HoloLens mixed-reality headset to their left. A wooden spiral staircase or lifts will take them to the Gaming Lounge on the first floor, where they can play the latest Xbox and PC titles in high-quality gaming chairs and professional pods, purchase third-party laptops and accessories and get tech support, trainings, repairs and advice from the Answer Desk. All visitors can create their own personalised Surface Type Cover with Surface Design Lab, featuring a range of designs that can be etched directly onto the cover. They can also take photos in the Selfie Area.

The enterprise area on the second floor is a place to support, train and grow businesses no matter where they are on their digital transformation journey. From small companies and educational institutions to enterprise customers, the Product Advisors and Cloud Technical Experts will help customers discover, deploy and use Microsoft 365 and other resources to solve business challenges such as AI, data security, collaboration and workplace efficiencies. This floor also contains an area for hosting events, as well as meeting rooms and a Showcase space for demonstrating how customers, including Carlsberg and Toyota, are digitally transforming.

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Surface devices in Microsoft’s London Store

” data-medium-file=”http://www.sickgaming.net/blog/wp-content/uploads/2019/07/were-opening-a-flagship-store-in-the-uk-because-london-is-hard-to-beat-says-microsoft-executive-chris-capossela-6.jpg” data-large-file=”http://www.sickgaming.net/blog/wp-content/uploads/2019/07/were-opening-a-flagship-store-in-the-uk-because-london-is-hard-to-beat-says-microsoft-executive-chris-capossela-1.jpg” class=”size-full wp-image-75146″ src=”http://www.sickgaming.net/blog/wp-content/uploads/2019/07/were-opening-a-flagship-store-in-the-uk-because-london-is-hard-to-beat-says-microsoft-executive-chris-capossela-1.jpg” alt=”Surface devices in Microsoft’s London Store” width=”5682″ height=”3646″ srcset=”http://www.sickgaming.net/blog/wp-content/uploads/2019/07/were-opening-a-flagship-store-in-the-uk-because-london-is-hard-to-beat-says-microsoft-executive-chris-capossela-1.jpg 5682w, http://www.sickgaming.net/blog/wp-content/uploads/2019/07/were-opening-a-flagship-store-in-the-uk-because-london-is-hard-to-beat-says-microsoft-executive-chris-capossela-6.jpg 300w, http://www.sickgaming.net/blog/wp-content/uploads/2019/07/were-opening-a-flagship-store-in-the-uk-because-london-is-hard-to-beat-says-microsoft-executive-chris-capossela-7.jpg 768w” sizes=”(max-width: 5682px) 100vw, 5682px”>

Anyone buying a Surface at the Store can get a designed etched onto the cover

It is also the most accessible store Microsoft has ever opened, with buttons to open doors, lower desks to help those in wheelchairs and Xbox Adaptive Controllers available for gamers with restricted movement.

The 150 Store Associates welcoming visitors speak a total of 45 languages, and selected members of the team can also communicate in British Sign Language. John Carter, Senior Store Manager at the store, said the staff are a mix of ages, genders, ethnicities and abilities, and had all gone through six weeks of training to “deliver our customer-obsessed culture” from when the doors open at 11am on July 11.

Rose also announced that Microsoft is donating £1 million to three charities – UK Youth, Raspberry Pi Foundation and The London Community Foundation – to help them continue to teach digital skills to disadvantaged young people and to support grass-roots community groups in Westminster with digital and employability skills.

“I’m excited about this donation because it’s going to give these charities the opportunity to have even more of an impact across the UK. We are also auctioning 10 limited edition Surface devices designed by British retailer Liberty London, with all proceeds going to gaming charity SpecialEffect, which helped develop the Xbox Adaptive Controller.”

Cindy Rose, Microsoft UK CEO, with gamer Vivek Gohil
Cindy Rose, Microsoft UK CEO, with gamer Vivek Gohil

Talking about the journey to this week’s opening, she added: This has been a three-year labour of love for me. During my Microsoft job interview [in 2016] I remember discussing the need for a Microsoft retail store in London. That’s how long I’ve been thinking about this and planning it. I feel like that part of the jigsaw is now complete.

“What I love most about this flagship is that it’s so much more than just a shopping experience. It is a destination where we can engage with local community to bring our mission to life. Whether it’s teaching kids to code, training educators on how to use tech in the classroom, or showing small businesses and large enterprises how we can help digitally transform their organisation, this store will be the best place to experience all that’s possible with Microsoft.”

Capossela, who said it is “really important for us to have a place that people can walk into and experience Microsoft,” agreed that the store will appeal to every type of customer.

“I want all our stores to have a Microsoft vibe, be very colourful, human and approachable,” he said. “These are the things we want our brand to stand for. The London flagship has some special experiences. I feel very lucky that we have found a space as good as Oxford Circus in London.”

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Microsoft unveils details of London flagship store opening July 11

This first physical retail store for Microsoft in the U.K. will open to the general public on July 11, joining other world-class Microsoft Store locations all over the world, including flagships in New York and Sydney and stores across the U.S., Canada and Puerto Rico and online in more than 190 countries.

This store is the latest step in our almost 40-year investment in the U.K., including recently doubling the size of Microsoft’s Azure regions to help more organizations digitally transform. We’re also committed to supporting the growth of digital skills in the U.K. in partnership with computing education and youth communities.

The flagship Microsoft Store in London will be located on Oxford Circus and covers 21,932 square feet over three floors. It will feature an Answer Desk, offering a dedicated area for customers to get tech support, trainings, repairs and advice from trusted advisors on Microsoft products and services, no matter where the device was purchased, the brand or operating system. A community theater, a space for tech, coding and STEM learning, will run free, year-round workshops and programs for customers. So if you are a business owner looking for the latest tech to grow your business, a gamer who wants to join a community or show your skills in a tournament, a student wanting to brush up on coding or a teacher looking to bring Minecraft alive in the classroom, customers of all ages and abilities will be able to learn and develop their digital skills.

Those who work, live, shop in or visit the U.K. will also be able to test and experience the latest technology, products and services from Microsoft and its partners. Interactive zones, surrounded by immersive video walls running throughout the store will make this the best place to get hands-on with Surface, Windows, Office, Xbox and PC gaming, HoloLens mixed-reality and more.

The site also adds to the growing list of innovative facilities Microsoft runs in the region, including three gaming studios, the start-up hub Reactor London and the global center of excellence for the development of artificial intelligence and other computing disciplines in the Microsoft Research Lab in Cambridge.

Designed to build connections with the local community, customers and businesses, this store represents a unique way to deliver on our mission to empower every person and organization on the planet to achieve more. A flagship store in London has long been part of our vision for our physical and digital store presence, and this opening represents another step in our journey to meet our customers – from consumers to businesses – wherever they are and deepen our connection with them. London is one of the world’s most exciting shopping destinations, and we look forward to empowering customers to explore all that is possible with Microsoft.

For more information and to keep up to date with the latest information on the U.K. store opening, please follow us @MicrosoftStoreUK on Instagram and Facebook and visit us online at www.microsoft.com.

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Microsoft Store Spring Sale: Great deals on games, consoles and Xbox Game Pass

The Microsoft Store Spring Sale kicks off today, so now is the perfect opportunity to score great deals on all things Xbox including the best deal of the year on Xbox Game Pass. Take advantage of Spring deals on Xbox and PC games, Xbox Game Pass and Xbox Live Gold memberships, Xbox consoles, gaming PCs, gaming accessories, movies, apps and more.  But you will have to hurry, Spring Sale ends April 22.

Save on up to 65% select Xbox games

This Spring there are more than 500 deals on Xbox digital games and add-ons including popular titles like The Division 2, Call of Duty: Black Ops 4, Red Dead Redemption 2, FIFA 19, NBA 2K19, and more. There also are first-time discounts on Metro Exodus, Jump Force, and Crackdown 3 as well as even deeper discounts on best-selling titles like Assassin’s Creed Odyssey and Grand Theft Auto V: Premium Online Edition. Additionally, there’s a wide selection of discounted family content games, game bundles, and add-on content, plus 95 Xbox One games priced at $10 or less.

Don’t forget that Xbox Live Gold members save up to an additional 10% more on Xbox digital games.  Not Gold?  During Spring Sale, join Xbox Live Gold and get your first month for $1 plus  1,000 coins of Apex Legends virtual currency.

Get the best deal of the year on Xbox Game Pass – 3 months for $1

Not an Xbox Game Pass member?  Had Xbox Game Pass and took a break?  Now is the time to score the best deal of the year on Xbox Game Pass.  Get 3 months for just $1 and immediately enjoy unlimited access to over 100 games including new first party releases.

Don’t forget that if you haven’t gone Gold yet, Spring Sale is the perfect time to join. Get your first month of Xbox Live Gold membership for $1 plus you also get 1,000 coins of Apex Legends virtual currency on us.*  Xbox Game Pass and Xbox Live Gold promotional $1 offers not valid for existing members. Sign in to save.

Save on Xbox Consoles and accessories 

Deals for PC Gamers

April 12-22: Save up to 50% on popular PC Games like the Forza Motorsport 7 & Forza Horizon 3 bundle, Sea of Thieves, Age of Empires: Definitive Edition, Crackdown 3, and more

  • April 12-22: Save $300 ($400 CA) on the Dell XPS 15 9570 laptop with NVIDIA GeForce GTX 1050 graphics card
  • April 12-22: Save $200 US ($250 CA) on the Dell Inspiron 5680 Gaming Desktop with Intel Core-i5, 8GB memory, 1TB HDD, and NVIDIA GeForce GTX 1060 (monitor not included)
  • April 12-22: Save $200 US ($250 CA) on the Samsung HMD Odyssey+ Windows Mixed Reality Headset with Motion Controllers

Save big on popular Movies & TV Shows and Apps

Spring Sale deals are available on console, online at Microsoft Store and Xbox.com, as well as Microsoft Store retail locations, so take advantage of the great deals before they end on April 22, 2019 (or as otherwise noted above).  Availability and pricing varies by location. May not be combinable with other offers. Other limitations may apply. Not valid on prior orders or purchases. See webpage for each offer’s specific details.

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Waiting until the last minute to shop for the holidays? You’re not alone

Microsoft Store winter graphic

For some, holiday gift giving is an exercise in ingenuity, and shoppers become even more resourceful as the countdown winds down. Microsoft Store conducted an online survey* with U.S. shoppers who self-identify as last-minute gifters. They shared why they procrastinate when it comes to purchasing gifts.

The survey revealed that the majority of last-minute gift shopping is done in two weeks or less, with 25 percent taking place in two days or less – and 37 percent feel stressed about it. If you’re one of these shoppers, Microsoft Store can help you up your gifting game this holiday season and ease the pressure thanks to free shipping and returns on every item, every day. You can also buy your gifts online and pick them up at your local Microsoft Store. Or go entirely digital, by gifting apps, games, and other content through your Windows 10 PC, Xbox One console, or online.

Microsoft Store also has you covered when it comes to selecting gifts that suit your last-minute shopping style. Additional results uncovered procrastinating behaviors that were decoded into five archetypes: the Illusionist, the Overcompensator, the Card Dealer, the Present Perfectionist, and the Shameless Staller.

Think you fall into one of these categories? Read on to find out more about each type and the Microsoft Store’s suggestions for what each type could pick up as presents while there’s still time. For more inspiration, check out Microsoft’s holiday gift guide.

Illustration infographic showing a man in a tophat and cape with snow behind him as The Illusionist, "The thought was there, even if the present wasn't." 57% of procrastinators have used the ol' "It's in the mail" or "I forgot it at home" trick. 28% end up grabbing something convenient while running errands.

What to buy?

JBL Flip 4 Portable Bluetooth Speaker: From partying on the patio to boomin’ on the beach, this waterproof Bluetooth speaker is ready to crank out the jams.

Turtle Beach Stealth 600 gaming headset: In gaming, hearing can be the difference between a w00t dance and an early exit. Help them get their w00t on.

Illustrated infographic shows The Overcompensator as a blond woman. "Can money make up for time and thought?" is under this title, with statistics that say 19% of procrastinators bank on big-ticket items to do the trick. 78% reported a positive reaction to their gifts.

What to buy?

Xbox One S Fortnite Bundle: A fave game with a fave console.

Surface Laptop 2: Beyond the traditional laptop, this Surface has a unique, elegant and ultra-light build to complement your style.

Illustrated infographic shows a man as The Card Dealer, "They've got a gift card up their sleeve...and that's it." 20% admit gift cards are the least favorite gift they've given and 62% end up buying them when the clock's running out.

What to buy?

Xbox Game Pass: Immediate access to more than 100 games.

Microsoft Store digital gift card: Give the gifts of apps, games, and more.

Illustrated infographic shows The Present Perfectionist as a woman, "The search for the perfect gift never ends." 46 percent cite indecision or the need to find the perfect gift as their reason for dallying and 18% make a DIY gift.

What to buy?

Xbox Design Lab: From shadows to camos to NFL team logos, you can make them a one-in-a-billion controller that perfectly matches them and their style, gaming and otherwise.

Harry Potter Kano Coding Kit: Kids – and big kids – get to unlock their inner wizard and learn how to code by making wand-directed magic happen.

Illustrated infographic showing a woman as The Shameless Staller, "no shame in their tardy shopping game." 47% of procrastinators count on their family to love and accept them anyway. 80 percent of female Stallers believe their recipients don't know it was a last-minute gift and 38% of Stallers go to the mall with under 24 hours to spare.

What to buy?

Surface Go: The most portable Surface yet is primed for life on the go. At just over a pound, they’ll go far.

JLab Audio Epic Sport Wireless Earbuds: Durable, sweat-proof, and wireless with customizable sizing for comfort and top tier audio make an epic gift, especially for those who tune in on the go.

*SurveyMonkey. Last-Minute Gifting Survey, 11-12 Oct. 2018. Based on a sample of 1,607 Americans aged 18-44 who identify as last-minute gift givers.

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This guide can help you buy the right device for the holidays

There’s something for everyone with devices from Microsoft and its partners.

Family of four -- mother, husband, teen son and daughter -- sitting on a couch looking at a silver laptop

If you’re shopping for your friends and family this holiday season, we’d like to help you with this guide to devices for everyone in your life – especially those who prefer to work or play on the go. No matter what you choose, you’ll find thinner and lighter devices that deliver flexibility (tablets, laptops, 2-in-1s), voice assistants (Cortana, far-field mics) and enough power to run Windows Mixed Reality. Gamers and creators in your life will also appreciate powerful CPUs and 4K touch displays, and the ability to deftly maneuver between typing on a keyboard and writing, drawing or sketching with a digital pen. For those who need to stay connected – without relying on Wi-Fi – there are more choices with longer battery life. You’ll even find devices do a lot, for less than you’d think you’d have to pay.

For the one who is on the go

  • The Acer Swift 5 weighs in at only 2.14 pounds with a sleek magnesium-lithium cover and distinct charcoal blue color. Power through everyday tasks, watch videos or surf the web with Intel’s latest 8th Generation Core i7 processor and tackle things on your to-do list with your digital assistant Cortana. Utilize the power of Windows Hello with the integrated fingerprint reader for more secure logins on the Swift 5, available from Amazon.com starting at $899.99.
  • Surface Laptop 2 provides personalized style in a sleek and accessible device with all-day battery life, same stunning touch screen as the Surface Go, and four tone-on-tone colors: Burgundy, Cobalt Blue, Platinum and Matte Black. Starting at $999 at the Microsoft Store.

Photo of a Surface Laptop 2 open, from above

  • Surface Go, now available with LTE Advanced, offers all the comforts of a laptop with the convenience of a 10-inch tablet. Surface Go delivers a small, 1.15 pound portable 2-in-1 form factor that adapts to the way you live. Whether at work, home or on the road, Surface Go runs Office365 and offers built-in Windows Hello for a more secure sign-in. Available from the Microsoft Store starting at $399.99.

Photo of a Surface Go, separated by the screen, typepad, pen and mouse

  • The Huawei MateBook X Pro opens new horizons with its FullView design, a 91 percent screen-to-body ratio ideal for watching movies and videos in 4K. It’s powered for creativity with the latest 8th Generation Intel Core Processors and up to 12 hours per charge* to create and play all day. Packed with great Windows features like Cortana and Windows Hello for more secure logins, you can get the MateBook X Pro on NewEgg starting at $1,199.

For the creators

  • The ASUS ZenBook Pro 15 gives you the power to do whatever you want to do, wherever you want to do it. Powered by Intel’s 8th Generation Core processor with a 4K UHD NanoEdge touchscreen display, it is a creative’s delight. Use the innovative ScreenPad as a second display to use apps, play music, look at your calendar and more. Get it from Best Buy starting at $1,749.99.
  • The Samsung Galaxy Book2 keeps you productive without the dependency of Wi-Fi, thanks to its LTE connectivity. With Instant On, it starts up quickly so you can work and stream your favorite content while on the go. With its multi-workday battery life, S Pen and keyboard that come included in the box, you can get more work done from just about anywhere. Available on Samsung.com starting at $999.99.

For someone who needs to be hands-free

  • Surface Pro 6 offers all-day battery for up to 13.5 hour of work, fun or both. With best in class keyboard and trackpad and 67 percent faster than its predecessor, Surface Pro 6 offers the versatility you need to create and be productive from anywhere. The 12.3-inch PixelSense Display and multi-screen docking presents content beautifully and Surface Pro 6 now includes an 8.0 MP auto-focus camera and far field microphones, so you can ask Cortana questions from the next room. Now with new color options like matte black, check it out at the Microsoft Store starting at $899.99.

Photo of a Surface Pro 6 open, profile with the screen facing left

  • Lenovo’s Yoga Book C930 rewrites the rules of mobile productivity and creativity as the world’s thinnest and lightest dual-display laptop including a display built with E Ink. The versatile E Ink screen serves as a keyboard, notepad and eReader. It’s ultraportable at just 9.9mm at its thinnest when closed, and has up to 10-hour battery life and a Precision Pen for easy sketching and inking on either screen. Starting at $949.99, it is available on BestBuy.com and Lenovo.com.

For someone who enjoys flexibility

  • Get versatility and mobility with the ASUS ZenBook Flip 13. Its 13-inch display has ultra-narrow bezels on all four sides, giving a 90 percent screen-to-body ratio that allows a much more compact chassis design. With its 360°-flippable ErgoLift hinge, the latest Intel Core processors, active-stylus support, ZenBook Flip 13 is versatile, powerful and portable. Get it from Best Buy (model Q326FA) starting at $1,099.99.
  • The Dell XPS 13 2-in-1 is elegant at every angle, with a 360-degree hinge that allows you to work in four flexible positions: tablet, tent, laptop and stand modes with up to 8th Gen processors. Turn thoughts into actions with Windows Ink that allows you to capture notes, make edits and create content with the Dell Active Pen. Enjoy password-free sign-ins with Windows Hello using one touch or your face for recognition. Available from Dell.com starting at $999.99.
  • Enjoy a bold, new design with the HP Spectre Folio, crafted from leather and able to adapt to three different positions – laptop, tablet or tilted forward. With up to 18 hours of battery life and more than 4,000 levels of sensitivity with stylus support, you can create and play all day. Starting at $1,299.99, you can grab one on HP.com.

Photo of an HP Spectre Folio, open and facing left

For the gamer who seeks superior performance

  • Optimized for performance, the Alienware m15 provides quality and maximum mobility with its sleek design features a narrow side bezel to maximize screen space to view explosive action first. The new Alienware mSeries keyboard even features 1.4mm of key travel, anti-ghosting keys and four Alien-FX enabled zones to light up the room during any gameplay, while also supporting in game lighting reactions for over 150 game titles. Powered by 8th Generation Intel processors and NVIDIA GeForce GTX 1060 and 1070 Max-Q graphics, this gaming rig is capable of VR and beyond. Available starting at $1,379.99 at Dell.com.

Photo of a red Alienware M15, open facing right

  • The Razer Blade 15 is powered by Intel’s 8th generation Core i7 6 core processor and NVIDIA GeForce GTX 10 Series graphics with Max-Q design for amazing gaming performance. Precision milled from solid aluminum, it has one of the smallest footprints of any 15.6-inch gaming laptop and is as thin as 0.66-inch making it lightweight and ultra-portable. It also features a Full HD display and dual storage in the Base Model versions, or users can step up to 144Hz refresh rates and a thinner design featuring a vapor chamber cooling system in the Advanced Model. Available from Razer.com starting at $1,599, and includes a digital copy of “Call of Duty: Black Ops 4 ” until the end of the year.
  • Experience true 4K gaming with Xbox One X, the world’s most powerful console and smallest Xbox ever built With Xbox One X, features like a built-in 4K Ultra HD Blu-ray player, 4K streaming with High Dynamic Range and Dolby Vision, premium audio with Dolby Atmos and DTS:X support and services unique to the Xbox platform like Xbox Game PassXbox Live and Xbox One Backward Compatibility are at your fingertips, making Xbox One the best place to play. Get $50 off yours for a limited time, starting at $449 at Microsoft Store.

Photo of an Xbox One X console and controller

For the person who is always-connected

  • Lean, light and crafted from premium aluminum, the Lenovo Yoga C630 WOS (Windows on Snapdragon) 2-in-1 convertible offers smartphone-like integrated LTE Advanced Pro connectivity and up to 25 hours of local video playback thanks to the power-efficient architecture of the Qualcomm Snapdragon 850 Mobile Compute Platform. Get creative with the optional Lenovo Pen and use the laptop as your canvas or notepad, with drawing and editing capabilities with Windows Ink. The Yoga C630 WOS is available at BestBuy.com and in store for $699 or $599 with a Verizon contract.
  • Be on the move but stay always-connected with the HP Envy x2. With up to 22 hours of battery life and 4G LTE connectivity, you get the best PC and tablet experience no matter where life takes you. Its detachable keyboard and magnetic hinge enables seamless transition from laptop to tablet mode. Enjoy note taking, drawing and more with Windows Ink and ask Cortana to tackle your to-do list. Get it from HP.com starting at $799.99.

Devices that do a lot for a little

  • Enjoy all day productivity and entertainment with the slim ASUS VivoBook Flip 14. With its 14-inch ASUS Nano Edge bezel, a full HD display fits into a larger frame. It’s packed with great features like one-touch logins with Windows Hello and an optimal ASUS pen for writing, drawing and more. The durable hinge rotates 360-degrees to change to the way you want to work. Available from Amazon.com starting at $635.99.

Photo of an Asus Vivobook Flip14 inverted, with the screen facing right

  • Colors come alive with the Acer Spin 1, which has FHD IPS display and Acer Color Intelligence and a 10-point touch feature that keeps you creative with the Acer Active Stylus. Lightweight and portable, it has a 360-degree hinge that provides four modes to create at every angle. Buy it from Acer.com starting at $329.99.

*Data is obtained by HUAWEI laboratories using continuous local 1080p video playback, 150 nits brightness, auto-dimming off, system audio level at 67 percent, Windows Update off, OneDrive off, pre-installed applications removed. Actual battery life will vary depending on configuration and maximum capacity will naturally decrease with time and usage.

Editor’s note: Added footnote for Huawei’s battery life after publication.
Editor’s note: Changed Huawei’s link to NewEgg after publication.

Updated December 5, 2018 1:11 pm

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TIDAL music streaming brings 60M songs to the Microsoft Store for Windows 10

Beginning today, you can download the TIDAL music streaming app for Windows 10 from the Microsoft Store.

TIDAL logo

With more than 60 million tracks, 244,000 music videos, thousands of expertly curated playlists and hundreds of live events, TIDAL customers have access to an unparalleled music experience. Microsoft app users have the choice of a Premium membership for $9.99/month or HiFi membership for $19.99/month. Both subscription tiers give members access to an unlimited, ad-free listening experience while HiFi offers high fidelity, lossless sound quality – just as the musicians intended their work to sound.

More than just a streaming service, TIDAL members connect with their favorite artists in unique ways. In the past year alone, members have been able to attend intimate listening parties, events and livestreamed concerts with deadmau5, Jack White, Juanes, Kaskade, Lil Wayne, Miguel, Nick Jonas, Nicki Minaj and more. Whatever soundtrack you need – a workout, party or just your favorite artists on repeat – the seasoned editorial team personally curates playlists for each occasion.

Each week, members can expect 360-degree immersion surrounding the most anticipated releases, with playlists showcasing the evolution, inspiration and samples that contributed to the project. Firmly grounded in the epicenter of culture, TIDAL offers original content, podcasts and playlists that are timed to key social and pop culture moments.

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Microsoft Pay is now available with Masterpass by Mastercard

Microsoft Pay now supports Masterpass by Mastercard, so that consumers can use their Microsoft account for fast and secure checkouts at their favorite retailers that accept Masterpass, without the need to reenter their information. This work further advances Mastercard and Microsoft’s shared goal to help optimize the payment experience for customers and merchants alike.

Microsoft Pay symbol

“We are deeply committed to powering a secure and optimized shopping experience that consumers and merchants deserve. Integrating technologies like Microsoft Pay with Masterpass will help the industry move to standards-based payments. Microsoft is a great partner and we will continue to collaborate with Microsoft to make shopping a better experience on all devices,” says Raj Dhamodharan, senior vice president of Digital Solutions at Mastercard.

Now U.S.-based consumers using the latest Microsoft Edge browser on Windows 10 devices can sign in to their Microsoft account and use Microsoft Pay to make secure purchases wherever Masterpass is accepted online. More broadly, Microsoft Pay allows for a seamless and convenient consumer experience within the Microsoft ecosystem, including paying bills in Outlook, and buying goods or services in apps or bots.

“We are always seeking to enhance our users shopping experience in a secure and simple manner and this latest release does that by leveraging the growing Masterpass network,” says Will White, partner group program manager at Microsoft. “We will continue to seek opportunities to enhance the shopping experience by leveraging standards and working with innovative partners like Mastercard.”

Microsoft Pay and the integration with Masterpass is another step forward in the continued effort to provide consumers with a Microsoft account – a fast and easy way to pay at more places than before.

Learn more about Microsoft Pay with Masterpass.

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6 great ways to score big during Ultimate Game Sale

Ultimate Game Sale* is back! Now is the perfect time to save big and upgrade your slowing gaming PC, stock up top-rated PC games, or pick up that new gaming keyboard and mouse at Microsoft Store. While Ultimate Game Sale is our biggest ever, you need to jump all over these deals now because the sale ends July 30.

1. Save up to 50 percent on more than 100 top-rated games for Windows

Save big on select Windows 10 games such as “State of Decay 2,” “Sea of Thieves,” “Middle Earth: Shadow of War,” “Forza Motorsport 7,” “Zoo Tycoon: Ultimate Animal Collection” and more. There’s more than 100 popular PC games on sale during Ultimate Game Sale and many support Xbox Play Anywhere, meaning one purchase gets you the game on Xbox One and Windows 10 with cross save capability (PC hardware requirements may vary for games on Windows 10).

2. Save up to 60 percent on select gaming PCs and accessories

Screenshot of the Dell G3 15-inch gaming pc, with the lid open and screen facing to the right

Dell G3 15” Gaming PC

Discover great deals on more than 20 gaming PCs, keyboards, mice, headsets, and more including the following:

3. Save with great in-game deals on your favorite free-to-play games

Screenshots from three free-to-play games

Click on the image to see a video preview of these games

Looking to give your favorite game a boost or in need of a new game to keep you entertained this summer? With the return of the Ultimate Game Sale, you’ll find deals on select in-game content for your favorite free-to-play titles including “Cooking Fever,” “Nonstop Knight,” “Hill Climb Racing 2,” “Minecraft for Windows 10,” “Seekers Notes: Hidden Mysteries” and more.

4. Save up to $250 and take a giant leap into new worlds with select Windows Mixed Reality Headsets

Acer Windows Mixed Reality Headset with Motion Controllers

Acer Windows Mixed Reality Headset with Motion Controllers

Ultimate Game Sale is a great time to save on select Windows Mixed Reality headsets with motion controllers from Acer and HP. Immerse yourself in a new reality that features a wide range of epic experiences. Select headsets with motion controllers start at $199 during the sale.

5. Save big on select Xbox games, consoles, accessories, and more

A trio of Xbox game covers: "NBA2K18," "State of Decay 2" and "Sea of Thieves"

If console gaming is more your speed, then Ultimate Game Sale is the perfect time to save up to 65 percent on more than 700 Xbox games including “Far Cry 5,” “PLAYERUNKNOWN’S BATTLEGROUNDS,” “Fortnite: Save the World Founders Pack” and more.

Not yet an Xbox Live Gold or Xbox Game Pass member? There’s also huge savings on Xbox Live Gold and Xbox Game Pass memberships during Ultimate Game Sale. Get 3 months of Xbox Live Gold for $10** or 3 months of Xbox Game Pass for $10**. Exclusions apply and promotional offers not valid for existing members.

6. Enter to win the Ultimate Doppelgamer Sweepstakes

A photo of a woman wearing a unicorn horn is next to a game avatar, with icons representing the prize of the Ultimate Doppelgamer Sweepstakes

Help us celebrate the return of Ultimate Game Sale with the Ultimate Doppelgamer Sweepstakes! Whether it’s an accidental resemblance or the result of hours of cosplay, we know there’s a game character you look like — your doppelgamer. Share that resemblance by uploading your pic on Instagram or Twitter (or both) with the tags #UltimateDoppelgamer and #Sweepstakes, between July 17-30 to be entered for a chance to win a trip to PAX West in Seattle****. Learn more and check out the full rules.

Ultimate Game Sale already is in full swing, so visit your local Microsoft Store or shop online to take advantage of these deals before the sale ends July 30.

*Offers shown are available 7/19/2018 to 7/30/2018 on select items in Microsoft Store while supplies last. Offers and content varies by market and may change at any time. Not valid on prior orders or purchases. May not be combinable with other offers. Other exclusions and limits may apply. Offers on gaming devices, accessories, and Windows Mixed Reality headsets are limited to the US, Puerto Rico, and Canada. 

 **After promotional period, Xbox Live Gold subscription continues to be charged at the then-current regular monthly price (subject to change) plus applicable taxes, unless cancelled. Credit card required. Promotional offer not valid for existing subscribers. 

***After promotional period, Xbox Game Pass subscription continues to be charged at the then-current regular monthly price (subject to change) plus applicable taxes, unless cancelled. Credit card required. Promotional offer not valid for existing subscribers. Subscription required to play games; catalog varies over time.

****No Purchase Necessary. Open only to legal residents of the 50 U.S. + DC 18+. Game ends 7/30/18. For details, see Official Rules.

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Find the perfect gift for dads and grads from Microsoft Store and our partners

June 7, 2018 9:00 am

Today, we’re highlighting gift ideas to help you find the perfect gift for the dad or grad in your life. From Xbox One S to Surface devices, here are 16 awesome deals for the dad or grad in your life.

A dad cooking dinner with his kids

With Father’s Day just around the corner and graduation season in full force, you won’t want to miss these steep discounts coming to Microsoft Store and other partner retailers this month! If your Dad or recent grad is a gadget geek, mark your calendar so you don’t miss out.  

Surface Book 2

1. Save up to $200 on select Surface Book 2 today through 6/16 in the US/PR.

Boy wearing headphones and holding an Xbox controller gaming on a PC.

2. Save up to $400 on select gaming PCs today through 6/24 in the US/CA.

Surface Pro sitting on a white desk.

3. Save $200 on select Surface Pro i5 beginning 6/10-6/30 in the US/PR.

Xbox One S

4. Save on select Xbox One S 1TB ($249) today through 6/23 in the US/PR.

Father and daughter sitting at table working on a PC.

5. Save up to $500 on select Windows 10 PCs today through 6/24 in the US/CA.

Samsung HMD Odyssey Windows Mixed Reality headset

6. Save $100 on the Samsung HMD Odyssey Windows Mixed Reality headset today through 6/16 in the US/PR/CA.

Belkin accessory

7. Save up to 50% on select Belkin accessories and more today through 6/24 in the US/CA.

JLab Audio Epic Sport Wireless Earbuds

8. Save $20 on the JLab Audio Epic Sport Wireless Earbuds in the US/PR, and $25 in CA today through 6/17.

Acer - Nitro 5 15.6" Laptop

9. Save $50 on the Acer – Nitro 5 15.6″ Laptop – Intel Core i5 at Best Buy today through 6/10 in the US.

ASUS ZenBook Pro UX550VE

10. Save up to $150 on the ASUS ZenBook Pro UX550VE today through 6/17 in the US at participating retailers including Amazon.

ASUS VivoBook K570

11. Save up to $50 on the ASUS VivoBook K570 today through 6/17 in the US at participating retailers including Amazon.

HP Spectre Laptop 13t

12. For a limited time in the US save up to $250 on the HP Spectre Laptop 13t and up to 25% on the HP ENVY Laptop X360 on HP.com from 6/17 to 6/23. You can check out even more great deals for dad from HP here.

Huawei MateBook X Pro

13. Get a $300 Microsoft Store gift card when you purchase the Huawei MateBook X Pro at Microsoft Store today through 6/10 in the US, China, and Western Europe.

Samsung Notebook 9 (2018) 15’’

14. Save $100 on the Samsung Notebook 9 (2018) 15’’ on Samsung.com from 6/10-6/16 and $100 off the Notebook 9 (2019) 13’’ model from 6/17-6/23 exclusively on Samsung.com.

Lenovo Thinkpad L380 Yoga from

15. Save up to 28% in the US off the Lenovo Thinkpad L380 Yoga from 6/14-6/20 on Lenovo.com.

Lenovo Thinkpad X1 Yoga 3rd Gen

16. Save 25% off all customized or Quickship Lenovo Thinkpad X1 Yoga 3rd Gen from 6/14-6/20 in the US at Lenovo.com.

Interested in even more great deals? Head over to Microsoft Store, in personoronline.

Find the perfect gift for dads and grads from Microsoft Store and our partners

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Updated June 7, 2018 10:44 am