01-19-2019, 03:15 PM
Playtika continues push into casual market with Supertreat acquisition
<div style="margin: 5px 5% 10px 5%;"><img src="http://www.sickgaming.net/blog/wp-content/uploads/2019/01/playtika-continues-push-into-casual-market-with-supertreat-acquisition.jpg" width="200" height="200" title="" alt="" /></div><div><p>Israel-based mobile developer Playtika has acquired Austrian casual card game studio Supertreat for an undisclosed fee. </p>
<p>The deal will see Playtika gain the rights to the <em>Solitaire Grand Harvest</em>, which the company’s chief marketing officer Nir Korczak claims is “one of the highest grossing solitaire games” on the market. </p>
<p>This isn’t the first time Playtika has splashed the cash in recent months. Back in December the studio <a href="http://gamasutra.com/view/news/332026/Mobile_studio_Playtika_acquires_Wooga_to_bolster_its_casual_games_offerings.php">purchased <em>June’s Journey</em> developer Wooga for a reported $100 million</a>, and the developer hopes its spending spree will allow it further expand into the casual games market. </p>
<p>“Solitaire is one of the most evergreen single-player games and a very competitive category, but Supertreat cracked it and succeeded in creating one of the highest grossing solitaire games within just a year of its launch,” commented Korczak. </p>
<p>“We are confident that by leveraging our live-ops, game economy, and performance marketing expertise we will make <em>Solitaire Grand Harvest</em> the number one solitaire game in the market.”</p>
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<div style="margin: 5px 5% 10px 5%;"><img src="http://www.sickgaming.net/blog/wp-content/uploads/2019/01/playtika-continues-push-into-casual-market-with-supertreat-acquisition.jpg" width="200" height="200" title="" alt="" /></div><div><p>Israel-based mobile developer Playtika has acquired Austrian casual card game studio Supertreat for an undisclosed fee. </p>
<p>The deal will see Playtika gain the rights to the <em>Solitaire Grand Harvest</em>, which the company’s chief marketing officer Nir Korczak claims is “one of the highest grossing solitaire games” on the market. </p>
<p>This isn’t the first time Playtika has splashed the cash in recent months. Back in December the studio <a href="http://gamasutra.com/view/news/332026/Mobile_studio_Playtika_acquires_Wooga_to_bolster_its_casual_games_offerings.php">purchased <em>June’s Journey</em> developer Wooga for a reported $100 million</a>, and the developer hopes its spending spree will allow it further expand into the casual games market. </p>
<p>“Solitaire is one of the most evergreen single-player games and a very competitive category, but Supertreat cracked it and succeeded in creating one of the highest grossing solitaire games within just a year of its launch,” commented Korczak. </p>
<p>“We are confident that by leveraging our live-ops, game economy, and performance marketing expertise we will make <em>Solitaire Grand Harvest</em> the number one solitaire game in the market.”</p>
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