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Review: Deebot 661 sweeps and mops your floors so you don’t have to

If you’re looking for a good mid-range robotic vacuum to help keep your home clean, the Deebot 661 might be the perfect fit. This multi-purpose robot can both vacuum and mop your floors, giving you back more time in your day.

Deebot 661

Last year, we took a look at Ecovacs Ozmo 601, a combination vacuum-mopping robot that we liked quite a bit. Today, we’re taking a look at the Ecovacs Deebot 661. It features an upgraded suction system and new cleaning modes to help keep your home looking its best.

The build

The Deebot 661 is a round-front style robotic vacuum, rather than the kind that feature a square front. It’s got a lower profile than many other robotic vacuums, coming in at just a little taller than 3 inches, meaning that it should be able to fit under couches and beds. It weighs around six pounds and feels like it’s fairly sturdy.

On the underside of the robot there are two sweeping arms that are used to feed debris into the beater bar where it is swept into the dustbin. The beater bar is rubber with synthetic bristles and pops out so you can remove hair and debris with the included cleaning tool.

The underside of the robot, showing the dual sweeping brushes and beater bar

The underside of the robot, showing the dual sweeping brushes and beater bar

The dustbin is located on the front of the robot and can be removed by pressing a tab. Emptying the robot is extremely easy and can be done in a couple of seconds. You’ll have to wash the included filter once every couple of weeks and give it 24 hours to fully dry to keep the robot running at peak performance.

The dustbin is also interchangeable and can be swapped with the included water tank, allowing it to double as a robotic mop. There is an included washable microfiber mopping cloth that attaches to the underside of the water tank by velcro.

It includes a remote control which can be used to control the robot if you choose to eschew using the app. The remote works fine, but I tend to lose remotes a lot more than I lose my phone, so I put it in my junk drawer and forgot about it.

Ease of use

Deebot 661 on its charging dock

Deebot 661 on its charging dock

I’m not entirely sure if there’s an easier robot to use than the Deebot 661. Setting it up took just a few seconds and the app holds your hand through the entire process. It’s worth noting that you don’t need to use the iPhone app to use the robot, though.

If you want it to sweep, just make sure you have the dustbin installed. Then, hit the power button, and it will zip around your house, happily ducking under furniture and into hard-to-reach spaces, sucking up whatever it finds. Like all robotic vacuums, make sure you keep cords and clutter off the floor unless you want it to attempt to suck them up. If you want, you can use the app to initiate spot cleaning mode or edge cleaning, which is useful as many robot vacuums tend to miss the edges of rooms.

If you want the robot to mop, fill the water tank with water, swap it with the dustbin, set it on the floor you want mopped, and hit the power button. It automatically detects that it should enter mopping mode and happily mops your floor for you.

When the robot has finished cleaning or the battery is low, it will return to its dock to recharge.

The app and features

Ecovacs App

In the app, you can keep tabs on the health of your robot. Robotic vacuums need to have parts regularly replaced if you expect them to clean well. It’s worth noting that this is also a feature of upright vacuums, though those have a bit of a longer lifespan. Having the ability to quickly view the health of your vacuum’s parts, then purchase the replacements as needed is very useful. I was glad to see it included here.

There’s also the ability to set up a regular cleaning schedule, which I think is the strongest argument for getting a robot vacuum in the first place. I found that this feature worked perfectly, so the Deebot 661 gets points there.

It should be noted that the Deebot 661 does not have a mapping feature like other higher-end robots do. This means that there’s no way to red-zone specific areas to keep the robot out. This could be problematic for areas around desks or tables replete with cords.


The front view of the robot's dustbin

The front view of the robot’s dustbin

When it comes to vacuuming, the Deebot 661 is pretty good. It doesn’t seem to miss a lot, and I found that it had no trouble sweeping up hair, crumbs, and little bits of paper. Like the Roborock S4, it also pulls an unsettling amount of grit out of the 25 year old carpeting in my apartment. It isn’t as powerful as an upright vacuum, but it is significantly quieter, and if you run it a couple times a week, it keeps your house from getting dirty enough to run that upright vacuum regularly.

The Deebot 661 features two cleaning powers, normal and maximum. The normal mode is sufficient for your average messes. The maximum mode is good if you’ve not cleaned in a while and want to be extra thorough, though I’d imagine it works well for homes with a lot of pet hair as well.

As far as volume goes, it wound up falling somewhere around 58 decibels when I was right next to it. Maximum mode barely made it over 60 decibels. Both modes are unobtrusive enough to allow the vacuum to run while you’re in the room or during the night while you sleep.

For comparison, my upright vacuum —a little green Hoover Air —hits 90 decibels with the beater bar turned on.


Deebot 661 mopping

I’ll be the first to admit, I’m skeptical when it comes to the idea of a robot mopping for you. To mop a floor to an adequately clean state, pick at least two: friction, cleaner, and heat. The Deebot 661 doesn’t, though.

When you mop the old fashioned way, your best tool is elbow grease, or more accurately, friction. Humans do this by exerting downward force on a mop, brush, cloth, etc. Robots don’t really have this capability. Ideally, a robot would be heavy enough to push down and loosen anything that is stuck to the floor, but the Deebot 661 is lightweight, even when fully filled with water.

Heat also helps by softening sticky and persistent dirt and allowing it to be swept away. However, there’s no heating element in the Deebot 661, and due to the plastic water reservoir, I’d be hesitant to fill it up with boiling water in the first place.

Chemical cleaners also help quite a bit. Surfactants prevent hydrogen bonding and the low surface tension cleaning solution unsticks dirt and grime from the floor. That’s all well and good, but the Deebot 661 can’t actually use chemical cleaners. The instruction book warns to avoid using cleaners as they will jam the reservoir.

As far as I can tell, most vacuum-and-mopping robots work this way. Some of iRobot’s Braava line seems to be able to use specialized cleaners, but only on the higher-end models that feature a Swiffer-style spray function. This means that this isn’t a problem of the Deebot 661, but of robotic mopping in general.

The robot's water tank and included microfiber cleaning pad

The robot’s water tank and included microfiber cleaning pad

That doesn’t mean that the mopping function is worthless, it just means you’re going to need to be a little clever. The Deebot 661 doesn’t suck any water back up into its cleaning reservoir, so you can soak the included cleaning pad in cleaning solution if you need to. I also found that spraying difficult stains with a cleaner of my choice —a solution of hot water, white vinegar, and rubbing alcohol —and letting it sit for a few minutes before running the Deebot 661 did wonders.

On top of that, because it’s a quick process to fill the robot and press the power button, you can run it more often. One of the biggest issues that the Deebot 661 solves is consistency. If you mop your kitchen or bathroom a couple times a week with the Deebot 661, chances are you’re not going to have any buildup of dirt and grime that is going to need a lot of effort to clean up. It’s a win-win.

In short, if you start with a clean kitchen, the Deebot 661 will help you keep it clean. As an added bonus, it doesn’t leave that nasty build-up that happens if you use an easy-mop like Swiffer.

There is, however, one major problem. The Deebot 661 doesn’t seem to have hard floor/carpets detection or the Braava’s “never go behind the line where it started” feature. This means that if you have carpet, the Deebot 661 will try to mop it. I solved this problem by setting a box in front of my kitchen doorway, which prevented the robot from crossing onto the carpet. However, I have a galley-style kitchen in a studio apartment, so anyone with a more open-concept layout may need to hold back from this purchase or come up with a more clever solution than mine.


The Deebot 661 is a solid purchase if you’re looking for a good mid-range robot vacuum. The ability to set it up on a regular schedule can help keep your house clean with minimal effort on your behalf. If you’d like to pick up a Deebot 661 for yourself, they retail at Amazon for $319.99.


  • Schedule feature keeps your house clean with minimal effort
  • Decent price for features offered
  • Low profile makes cleaning under furniture easy


  • Mopping yields middling results
  • Robot will attempt to mop carpeted surfaces

Score: 3.5 stars out of 5

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Review: BRV-Mini speakers pack big sound in a portable package

If you’re looking for a portable speaker that can keep up with you on all your adventures, take a look at Braven’s BRV-Mini. Their small size hides big sound in a tough, but diminutive package.

BRV-Mini and iPad

Braven’s new pint-sized portable Bluetooth speakers, the BRV-Mini, are ultra-rugged, ultra-portable speakers designed to go just about anywhere. We took a look at these rugged little speakers to see if they held up to our expectations.

Appearance and features

The BRV-Mini is a small, squat speaker that I would place in the ultra-portable category. A single speaker is roughly the circumference of a can of soda, meaning it drops pretty easily into a bag if you want to take it on the go. The included lanyard allows you to hang it from a carabiner if you want to take it with you on a trek through the great outdoors.

As an added bonus, two BRV-Minis can be paired together, giving you a stereo experience or to help fill a larger room with more sound. I found that these work wonderfully as portable desk speakers, giving me the ability to pair two with my iPad to play podcasts as I work.

The BRV-Mini is waterproof IPX7 rated and even floats, meaning that it’s safe to take poolside or along for a canoe trip. Its rugged design also makes it the perfect stocking stuffer for teens and tweens who might still be a bit hard on their tech gear.

The BRV-Mini speakers are available in a few different colors, including black, gray, red, and navy blue. I have a pair of the navy blue and think they look pretty great. These speakers boast an outdoorsy, rugged look, so they might not be the best gift for someone who prizes a sleek, minimalist aesthetic.

Sound and performance

I’ve used enough Braven products at this point to know that they generally produce some quality speakers. The BRV-Mini is no exception. Despite its small size, the BRV-Mini packs some serious punch. The speakers have a substantial amount of bass and clear, defined mid- and high-range. The maximum volume is extremely impressive for a speaker this small, and there’s not a lot of sound degradation at higher levels. Overall, this is what I would consider a solid-sounding speaker. Pair two BRV-Minis together and it’s even better.

As for hands-free speaker calling, I wasn’t impressed. I haven’t found many Bluetooth speakers that can double as a viable hands-free option, and this one didn’t blow me out of the water. It does, however, work well enough to control Siri on my Mac mini if I need that functionality.

The battery life is also worth talking about. At a low to medium volume, you can easily get upwards of 10 to 12 hours out of a single speaker, though pairing two together does reduce this a bit, as does playing audio at higher levels of volume. The speakers can be charged via USB-C and charge fairly quickly. I, for one, incredibly thankful that Braven has ditched the significantly more annoying micro-USB in favor of the far superior USB-C.

It’s also worth noting that the BRV-Mini features Bluetooth 5.0, which means it has an impressive amount of range. Provided there’s not too much physical interference, it’s possible to pair two speakers together and put them in different areas of your house for uninterrupted listening.

Ease of use

Like most of Braven’s products, these speakers are pretty easy to use. I was able to pair one with my computer, iPhone, and iPad without needing to turn to the instruction booklet. Braven has clearly marked the BRV-Mini’s play button with the Bluetooth symbol—just press and hold to enter pairing mode.

Pairing two together did require me to read the booklet, but fortunately, it’s a two-step process that takes mere seconds to complete. It’s definitely one of the more painless pairing processes I’ve had to endure.


Again, I’ve had enough experience with Braven to not be surprised that these are great little speakers. While they’re not going to replace a thousand dollar home audio system, I think that they have their place. As I said earlier, these are great speakers for kids who might still be a bit rough on gear, as well as outdoor enthusiasts. If you’re looking to grab one —or two —you can get them from Zagg for $39.99 each.


  • Easy to pair, both to devices and to each other
  • Great sound quality
  • Surprisingly loud maximum volume
  • Durable enough to stand up to most abuse


  • Not great for hands-free phone calls

Score: 5 out of 5

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5G iPhone impact underestimated by investors & analysts, says Jefferies analyst


Investors are being too conservative in their guesses of how much impact 5G will have on the iPhone’s sales in the coming years, a Jefferies analyst suggests, with Wall Street apparently underestimating how many people will upgrade their devices to take advantage of the communications technology.

Qualcomm's 5G hardware for smartphones

Qualcomm’s 5G hardware for smartphones

The iPhone is currently anticipated to have a major upgrade in 2020 to enable it to connect using 5G, using modems sourced from Qualcomm as part of an agreement to end legal battles between Apple and the chip producer. While the iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max all use Intel modems, it seems the first opportunity to use Qualcomm modems will be in the 2020 models, and serves as a prime opportunity to introduce 5G support at the same time.

While some analysts have offered favorable opinions on the 5G cycle, new Jefferies Apple analyst Kyle McNealy advised to investors on Tuesday that the opinions are still too low. McNealy takes over Apple coverage for Jefferies from Tim O’Shea.

“We think the Street underestimates the benefit Apple gets from this heading into the 5G cycle,” the note insists.

While Wall Street consensus puts Apple at 190 million iPhone units sold for the 2021 fiscal year, Jefferies suggests the amount is low, 9% below the 6-year unit shipment average for iPhone product cycles. In Jefferies’ opinion, the forecast should be closer to 208 million units sold for 2021.

Part of the problem is where analysts are failing to take into account the amount of iPhones that need upgrading for that cycle. Jefferies suggests that, even if there is a three-year upgrade cycle for consumers, the demand will still be there.

Marketing will also be a big factor for the iPhone, with carriers in general “driving a 5G message with consumers,” something Apple will be able to take advantage of in the coming years.

Jefferies also points out the possibility a 5G iPhone will be drastically different. “Given the advanced technology and components, 5G devices will be high-end,” writes McNealy, with Apple currently dominating that sector.

Along with the sales of iPhones, Services are also a major revenue contributor according to the firm. It is estimated by Jefferies that Apple will earn $38 in revenue per active device for fiscal 2020, up from $25 for fiscal 2017 and representing 14% growth.

For fiscal 2020, and assuming the influx of iPhone sales stems from “mostly new iPhone users,” Apple stands to earn $342 million in annual services revenue off the 9 million unit difference alone, which is “almost a point of services growth.” Services revenue will apparently make up 20% of sales and 38% of operating profit for the 2020 financial year.

Jefferies has set a target of $260 on Apple’s shares, making it one of the highest targets among Apple analysts.

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References in iOS 13.1 point to Smart Battery Cases for iPhone 11, Pro


Apple is planning to bring out a new version of its Smart Battery Case for the 2019 iPhone lineup, with updated versions thought to be on the way for the iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max.

The iPhone XS Smart Battery Case

The iPhone XS Smart Battery Case

The Smart Battery Case is an Apple-produced accessory for the iPhone lineup, one that houses an extra battery within the case’s back to provide more power to the iPhone throughout the day. While unusual in its design, the accessory has been popular enough for Apple to produce multiple versions, and seems to be preparing to introduce more for the latest iPhone launches.

References to three new models of Smart Battery Case were found within the code of iOS 13.1, Apple’s update arriving on September 24 alongside iPadOS. The model numbers found in code of the under-beta operating system are A2180, A2183, and A2184.

While there is no indication of what models they relate to, the closeness of the numbers found by 9to5mac suggest they are all related, and could be for the iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max, though which model number relates to which iPhone variant is still a mystery at this time.

There isn’t any sign of when Apple will introduce the next wave of Smart Battery Case models, but given Apple introduced the previous versions for the iPhone XS, XS Max, and iPhone XR in January of this year, it could be quite a while before the cases are available to purchase.

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Apple using recycled rare earth elements in iPhone 11 Taptic Engine

Apple is using recycled rare earth elements in the Taptic Engine of the new iPhone 11 and iPhone 11 Pro, according to Apple’s Vice President of environment, policy, and social initiatives Lisa Jackson.

The term “rare earth” refers to a set of 17 chemical elements that are often used in the production of high-performance magnets, glasses, alloys, and electronics. In the iPhone, rare earth minerals are used in the Taptic Engine, a feature which allows the phone to mimic a button press without the need for physical buttons.

Economically, it makes sense. Most rare earth used in electronics is processed in China, meaning that they are especially vulnerable to trade disputes. Lisa Jackson, Apple’s Vice President of environment, policy, and social initiative, Apple’s use of recycled rare earth wasn’t related to trade tensions. Apple’s use of the materials reclaimed from older devices could, however, help to maintain a steady supply.

“This is one of those happy coincidences where what is good for the planet is really good for business at the same time,” Jackson told Reuters. “One of the things we talk about a lot internally, just in general, is how much more resilient this makes our supply chain.”

Using recycled rare earth is also good for the environment. When mined and processed, rare earth can leach into the soil and contaminate the soil, leading to a host of problems. Some rare earth elements can be absorbed into plants that are consumed by wildlife and humans, while others can contaminate the water table and render drinking water unsafe.

Recycling rare earth helps slow the damage done by reducing the need for both mining and processing raw materials. Less mining, and less processing, means less environmental damage.

Apple will be using recycled earth from an unnamed outside supplier, and not from recycled iPhones. Jackson has stated that Apple’s success has made the project viable.

“We have essentially made a market for this entrepreneur, this innovator, who found a way to recycle rare earths,” Jackson said.

Apple has also begun research into how to recover rare earth from its own products, including the iPhone, as well as encouraging other companies to try to do the same.

Apple has made some impressive strides in iPhone recycling in recent years. Liam, a robot introduced in 2016, was capable of disassembling iPhones into core components. These components could then be used in new products, such as cutting tools or solar panels.

Daisy, Liam’s successor, debuted on Earth Day 2018. Daisy is capable of dismantling 200 iPhones an hour, and at the time of introduction, could disassemble nine versions of the iPhone.

“There are some innovations of ours that we actually want people to copy. So as much as possible – as long as it doesn’t give away some of our other design and engineering innovation – we are happy to bring along the recycling industry,” Jackson said. “We have started to be much more transparent around this technology development than we usually are.”

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Mophie announces new adjustable wireless charging stand


Mophie has released a new adjustable wireless charging stand, allowing you to charge your iPhone in portrait, landscape, or flat “charging pad” mode.

We recently took a look at two wireless Mophie chargers, the two-in-one and three-in-one charging pads. Now, Mophie has added another product to their line, an adjustable wireless charging stand.

The new Mophie wireless charging stand is fast-charge enabled, perfect for those times when you need to quickly top off your iPhone.

The most convenient feature of this stand is easily that it allows you to adjust the charging pad. If you’re just keeping an eye on your notifications, allow it to set upright in portrait mode. If you’re watching YouTube while your phone charges, you can rotate the stand to hold your phone in portrait mode. If you’re just looking to put your phone down and leave it out of the way, the stand can also be pushed down flat like a traditional charging pad.

Of course, it’s not only the iPhone that works with the charging stand, either. If you have a pair of AirPods, you can use the Mophie to top off the charging case as well.

As always, if you’re looking to get a wireless charger, remember that you’ll have to be mindful of your case thickness. The Mophie wireless charging stand is capable of charging through cases that are up to 3mm thick. This means that some thicker, heavy-duty cases may not work with this stand.

Included in the box is the wireless charging stand and a Mophie outlet-to-USB power adapter, and works with any Qi-enabled smartphone or smartphone case. The Mophie wireless charging stand retails for $69.95.

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Crime blotter: Apple Store thefts reported on two continents

Apple Store thefts reported in the United States and Australia, one theft victim fought back in an attempted iPad sale, a spate of iPhone seizures in Bali performed by monkeys, and more in the Apple crime blotter.

The Apple Store in Perth in Western Australia

The Apple Store in Perth in Western Australia

The latest in an occasional AppleInsider series, looking at the world of Apple-related crime.

More than $300,000 in products stolen from Australia Apple Stores

In thefts that made worldwide news, six thieves broke into a pair of Apple Stores in Perth, Australia, and stole $300,000 in iPhones and other products. Per Gizmodo, the thieves broke into at least one of the stores by smashing the glass with a sledgehammer at 2 a.m. After fleeing, the thieves went to another store and executed a similar theft. However the iPhones, police said, were bricked and therefore useless to the thieves.

Apple Store thieves in San Mateo caught on video

In a theft a bit closer to home for Apple, a recent rash of Apple Store robberies in the Bay Area continued last week when thieves ran into the Apple Store at the Hillsdale Shopping Center in San Mateo and grabbed items. This led to a chase that crossed the Bay Bridge, although the accused thieves got away.

According to KTVU, the thieves took about 40 items, and the thefts were caught on security video:

Burlingame Apple Store hit for third time in a month

There was another Bay Area Apple Store robbery on August 30, when thieves took $70,000 worth of items from the Apple Store location in Burlingame, near San Francisco. San Francisco’s CBS station reports the theft was the third at that store in that month. Police are treating the crime as a grand theft.

$3,000 in AirPods taken from Target

Police in Wareham, Mass., are looking for a man who they say stole $3,000 worth of AirPods from a Target in the area. Per South Coast Today, the theft took place on August 30.

Couple accused of dragging 15-year-old during iPhone theft

A married couple in Utah are each facing a felony count of aggravated robbery, after an incident in which they dragged a teenaged girl with their car after attempting to steal her iPhone. According to St. George News, the couple had met the 15-year-old on an e-commerce app and agreed to buy her iPhone, but when they met they attempted to steal it.

After the couple attempted to drive off, the girl reached into the car, at which point the couple punched her, and the male “sped off with the teen’s torso still halfway inside the vehicle.”

Woman says she tackled thief during iPad sale

In another case involving an e-commerce sale of an Apple device that turned to violence, a Texas woman claims she tackled a man who was trying to steal her iPad during a sale arranged through the Offer-Up app. Click 2 Houston reports the woman and men met outside a Best Buy for the transaction, but when the man handed her money, it “looked fake.” When the man grabbed the iPad and ran, the woman and her husband chased and tackled him, getting the iPad back before he fled in a getaway car.

Amazon driver accused of stealing iPhone

A man who works for an Amazon-contracted courier service its accused of stealing an iPhone from a woman’s driveway. According to the Times Herald the phone, which belonged to the woman’s son, had fallen out of the family truck, and a Find My iPhone search revealed the delivery driver had it.

The driver, who threw the phone out a window when it started getting location pings, was arrested and charged with theft by taking.

Suspect wanted in armed robbery of two iPhone 7 devices

Thieves often steal dozens of iPhones at a time without the benefit of a weapon, but one man recently pulled a gun and only came up with two. Alabama News reports the man entered a cell phone store in Montgomery, Ala. in July, pulled a gun, and obtained two iPhone 7 units along with currency from the register. Police say he may have committed other robberies in the area.

Monkeys are stealing electronic devices in Bali

Australians who visit Bali are taking out insurance for an unusual reason —because monkeys are stealing tourists’ electronic devices, including smartphones. According to, one local insurance company has begun to see faces of theft from “non-human culprits,” most notably “aggressive monkeys are often attracted to shiny and light-reflective items like phones and sunglasses.”

Also in Bali, there’s been an uptick in theft-by-motorcyle incidents involving phones and iPads, presumably carried out by humans and not monkeys.

Have an Apple crime-related story? Email AppleInsider and tell us about it.

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iPhone 11 line may have bilateral charging hardware, but turned off in iOS


According to a frequent and reliable iPhone info leaker, the iPhone 11 and iPhone 11 Pro feature the hardware required for wireless charging of something like the AirPods Wireless Charging Case, but it is currently disabled in software.

iPhone 11 Pro

The story went public on Twitter via Sonny Dickson, who claims to have gotten the information from a reliable source.

Bilateral charging, or two-way charging, would allow the iPhone device to charge another device. It works in a fashion similar to charging a device on a wireless charging pad. Samsung’s Galaxy line is well known for already utilizing this feature.

Apple analysts had predicted that the new iPhone 11 line would feature bilateral charging, giving users the ability to charge other wireless-charging enabled iPhones, as well as AirPods and the Apple Watch.

Analyst Ming-Chi Kuo had originally made a claim that the iPhone 11 line would include bilateral charging capabilities. Later, he had revised the statement as the system might not meet Apple’s requirements, due to inadequate charging efficiency.

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Online Apple Store down, will ‘Be right back’ after today’s new iPhone event


Hours ahead of its ‘By innovation only’ iPhone launch event, Apple has taken down the online version of the Apple Store for maintenance, preparing the digital storefront’s product pages for the introduction of new models.

Apple habitually closes the online Apple Store ahead of major launch events, in order to make changes, such as the addition of new products or to update pricing. This is especially true in the case of hardware launches, such as new models of iPhone.

Visitors to the online store are greeted by a “Be right back” notice advising “We’re making updates to the Apple Store. Check back soon.” There is also an animated version of the Apple logo.

The store is anticipated to return shortly after Apple completes its product announcements.

The event later today is largely expected to involve iPhones, specifically new models tentatively titled the “iPhone 11,” “iPhone Pro,” and “iPhone Pro Max.” Along with the usual specification bumps, the key change to the models this year is the addition of an extra camera on the back, giving the Pro versions a triple-camera setup instead of two cameras.

Apple may also launch other products, such as a new version of the Apple Watch, a 16-inch MacBook Pro, a new iPad Pro, and Apple Tag trackers. There is even the possibility Apple could make the Mac Pro and Pro Display XDR available to order.

AppleInsider will be at Apple’s Steve Jobs Theater for Tuesday’s “By Innovation Only” event. Follow along with us here, on Twitter, on YouTube, and on Instagram to get all the details of the new iPhone and more!

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Apple to launch ‘iPhone 11’ on Sept. 20, celebrate with reopening of Fifth Avenue store in NYC



Apple’s next-generation iPhone lineup will ship out to customers and hit brick-and-mortar store shelves on Sept. 20, a release that coincides with the grand reopening of the company’s newly renovated Fifth Avenue flagship in New York City.

By Innovation Only

Apple retail employees are making ready for a planned “iPhone 11” release on Sept. 20, according to a person familiar with the matter.

The timeline conforms to Apple’s traditional release schedule, which typically sees the company announce new hardware on a Tuesday, start preorders that Friday, and commence deliveries and brick-and-mortar sales a week later.

Apple is widely expected to announce a range of new iPhone handsets and refreshed Apple Watch models at a special media event on Sept. 10. Tracking “tags” with augmented reality integration and a more powerful Apple TV are also rumored for unveiling.

Preorders are anticipated to go live on Friday, Sept. 13, with purchases due to arrive on Sept. 20, the same day devices will be made available at Apple stores and authorized resellers in participating launch countries.

Armed with a slate of new hardware, Apple plans invite customers into the iconic glass cube at its freshly renovated Fifth Avenue flagship on Sept. 20, the person said. Workers on Friday stripped the massive glass structure of its protective cladding in preparation of this month’s reopening.

Apple completely dismantled and replaced the cube as part of its renovation efforts, the person said. Demolition of the glass landmark alone reportedly set Apple back as much as $2 million, a figure eclipsed by material and installation costs of the new structure.

In addition to the glass cube entryway, Apple’s premier New York outlet more than doubled underground floor space to 77,000 square feet, ample room to incorporate “Apple Store 2.0” furniture and fixtures, and a rumored Beats 1 radio broadcasting zone.

The company has yet to announce an official opening date for the Fifth Avenue store.

AppleInsider will provide live coverage of Apple’s “By Innovation Only” event on Tuesday, Sept. 10, starting at 10 a.m. Pacific.