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News - Feature: Tokyo Game Show – A Nintendo Switch Publisher’s Perspective

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Feature: Tokyo Game Show – A Nintendo Switch Publisher’s Perspective


This weekend is one of the most anticipated periods in the Japanese gaming calendar, with the Tokyo Game Show halls being open to thousands of eager members of the public. Among the world’s most popular and renowned expo events, it’s a significant part of game promotion and reveals in Japan.

As we reported at the start of the month, CIRCLE Entertainment and Flyhigh Works – two entities that combine forces across markets – have one of the most packed line-ups at the event from a Switch perspective. Both names are familiar for publishing games like VOEZ and Kamiko in the West, but they’re also active bringing Western games to Japan. The following list is all of the games they’re publishing in the country that are on show in Tokyo, along with some snaps of their booth; some of these titles naturally have different publishers in North America and PAL regions.












We asked CIRCLE Entertainment’s Chris Chau for his perspective on Tokyo Game Show, and he talks of its vibe and the continued interest of gamers from around the world.

Tokyo Game Show has so much Western media in attendance, and also many Western developers show up; they seek entry into the Japanese market, plus Korean and Chinese markets for many platforms. Asia seems to be very interesting for these developers.

Nintendo staff went to many booths at the start and gave exhibitors a Switch label box to mark Nintendo Switch titles; that allows for very clear information to tell the public that a game will have a Nintendo Switch version.

Like a Western game show it’s loud because there are many stages with live shows, with high volume speakers. Most people are particularly hyped for Japanese traditional titles, many that are Manga styled.

One thing I feel is really good is you won’t be lost in the exhibition venue; the hall is connected with one straight way, it’s very clear – you can really walk from Hall 1 to Hall 8 step-by-step. The staff of exhibitors always smile and are pleasant when showing their games to visitors; they are positive, say hi and want to give you some free gifts.

Setting the game show in September also means it doesn’t feel too hot; it’s quite comfortable to wait in a queue or wait to purchase a ticket.

As an exhibitor you need to be positive to manage your table, keeping the space, headphones and controllers clean, and to also manually reset games for the next visitors. I think the service, positive attitude and professional spirit are a big part the week; they’re important for Japan and the Game Show.

Let us know if you’re at Tokyo Game Show this year, or if you hope to go in the future.

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