11-30-2018, 03:21 PM
Target may be ready to concede and enable Apple Pay at retail
<div style="margin: 5px 5% 10px 5%;"><img src="http://www.sickgaming.net/blog/wp-content/uploads/2018/11/target-may-be-ready-to-concede-and-enable-apple-pay-at-retail.jpg" width="1" height="1" title="" alt="" /></div><div><p><!-- font size selector, BEGIN --> <span class="cfix"> </span> </p>
<p class="gray small byline"> By <a href="mailto:[email protected]">Roger Fingas</a> <br /><span class="gray">Thursday, November 29, 2018, 06:48 pm PT (09:48 pm ET)</span> </p>
<p> <span><span class="article-leader">One of the biggest U.S. retail holdouts for Apple Pay, Target, may be preparing to launch official support at its stores in the near future.<br /></span></p>
<div align="center">
<div class="article-img"><img src="http://www.sickgaming.net/blog/wp-content/uploads/2018/11/target-may-be-ready-to-concede-and-enable-apple-pay-at-retail.jpg" alt="Target" height="465" class="lazy" /><img src="http://www.sickgaming.net/blog/wp-content/uploads/2018/11/target-may-be-ready-to-concede-and-enable-apple-pay-at-retail-1.jpg" /></div>
<p><span class="minor2 small gray"></span></div>
<p>The technology is <a href="https://twitter.com/narenh/status/1067495849943433216">already working</a> at the Metreon location in San Francisco, some posters on Twitter have <a href="https://twitter.com/jmossinca/status/1068296612735143936">claimed</a>. Another <a href="https://twitter.com/tmiw/status/1067904332404670464">noted</a> that while they didn’t try Apple Pay, they were able to use a contactless card, which only works with NFC-enabled terminals.</p>
<p>Target has so far resisted not just Apple Pay but any NFC-based mobile payment option for its stores. Shoppers can use Apple Pay in the <a href="https://itunes.apple.com/us/app/target/id297430070?mt=8">Target iOS app</a>, but at retail the closest equivalent is a scannable barcode in the app.</p>
<p>The Twitter anecdotes were first <a href="https://9to5mac.com/2018/11/29/apple-pay-target/">highlighted</a> by <em>9to5Mac</em>.</p>
<p>It is possible that the Metreon store has simply enabled NFC by accident, but merchants will often test Apple Pay on a small scale before official rollouts. Target has also been under public pressure to support the platform, given the popularity of the iPhone and Apple Watch in the U.S.</p>
<p>Target has some 1,850 stores nationwide, and is where many Americans do weekly shopping for clothes, groceries, and other necessities. It also sells some Apple products, such as iPhones.</p>
<p></span> </p>
</div>
<div style="margin: 5px 5% 10px 5%;"><img src="http://www.sickgaming.net/blog/wp-content/uploads/2018/11/target-may-be-ready-to-concede-and-enable-apple-pay-at-retail.jpg" width="1" height="1" title="" alt="" /></div><div><p><!-- font size selector, BEGIN --> <span class="cfix"> </span> </p>
<p class="gray small byline"> By <a href="mailto:[email protected]">Roger Fingas</a> <br /><span class="gray">Thursday, November 29, 2018, 06:48 pm PT (09:48 pm ET)</span> </p>
<p> <span><span class="article-leader">One of the biggest U.S. retail holdouts for Apple Pay, Target, may be preparing to launch official support at its stores in the near future.<br /></span></p>
<div align="center">
<div class="article-img"><img src="http://www.sickgaming.net/blog/wp-content/uploads/2018/11/target-may-be-ready-to-concede-and-enable-apple-pay-at-retail.jpg" alt="Target" height="465" class="lazy" /><img src="http://www.sickgaming.net/blog/wp-content/uploads/2018/11/target-may-be-ready-to-concede-and-enable-apple-pay-at-retail-1.jpg" /></div>
<p><span class="minor2 small gray"></span></div>
<p>The technology is <a href="https://twitter.com/narenh/status/1067495849943433216">already working</a> at the Metreon location in San Francisco, some posters on Twitter have <a href="https://twitter.com/jmossinca/status/1068296612735143936">claimed</a>. Another <a href="https://twitter.com/tmiw/status/1067904332404670464">noted</a> that while they didn’t try Apple Pay, they were able to use a contactless card, which only works with NFC-enabled terminals.</p>
<p>Target has so far resisted not just Apple Pay but any NFC-based mobile payment option for its stores. Shoppers can use Apple Pay in the <a href="https://itunes.apple.com/us/app/target/id297430070?mt=8">Target iOS app</a>, but at retail the closest equivalent is a scannable barcode in the app.</p>
<p>The Twitter anecdotes were first <a href="https://9to5mac.com/2018/11/29/apple-pay-target/">highlighted</a> by <em>9to5Mac</em>.</p>
<p>It is possible that the Metreon store has simply enabled NFC by accident, but merchants will often test Apple Pay on a small scale before official rollouts. Target has also been under public pressure to support the platform, given the popularity of the iPhone and Apple Watch in the U.S.</p>
<p>Target has some 1,850 stores nationwide, and is where many Americans do weekly shopping for clothes, groceries, and other necessities. It also sells some Apple products, such as iPhones.</p>
<p></span> </p>
</div>