12-19-2018, 05:22 PM
F2P dev survey: In-game mobile ads becoming viable revenue source
<div style="margin: 5px 5% 10px 5%;"><img src="http://www.sickgaming.net/blog/wp-content/uploads/2018/12/f2p-dev-survey-in-game-mobile-ads-becoming-viable-revenue-source.jpg" width="200" height="200" title="" alt="" /></div><div><p>Game analytics company DeltaDNA has published its ad survey results for 2018, sharing data taken from a survey of 336 developers of free-to-play mobile games over a 12 month period.</p>
<p>The findings could be useful for mobile developers who might want some insight into how they’d like to monetize their game in the future. </p>
<p>The survey revealed that even though the majority of casual and hardcore games are still earning half or more of their revenue from in-app purchases, ad revenue is finally becoming viable.</p>
<p>A majority of casual game developers make less than 40 percent of their revenue from ads, but 16 percent said they earned 80 percent or more from the same source.</p>
<p>In comparison, 70 percent of hardcore game developers said their games made more than 20 percent of revenue from ads – up from only 50 percent reporting the same amount last year.</p>
<aside id="jobs-2014309">Some other interesting findings from the survey include: </aside>
<ul>
<li>Developers are more confident about integrating ads, with 21 percent showing five or more ads per session.</li>
<p> </p>
<li>The number of developers who classify in-game ads as an ‘important monetization opportunity’ has grown from 39 percent in 2016 to 59 percent in 2018, indicating a cultural shift within the industry.</li>
<p>
</ul>
</div>
<div style="margin: 5px 5% 10px 5%;"><img src="http://www.sickgaming.net/blog/wp-content/uploads/2018/12/f2p-dev-survey-in-game-mobile-ads-becoming-viable-revenue-source.jpg" width="200" height="200" title="" alt="" /></div><div><p>Game analytics company DeltaDNA has published its ad survey results for 2018, sharing data taken from a survey of 336 developers of free-to-play mobile games over a 12 month period.</p>
<p>The findings could be useful for mobile developers who might want some insight into how they’d like to monetize their game in the future. </p>
<p>The survey revealed that even though the majority of casual and hardcore games are still earning half or more of their revenue from in-app purchases, ad revenue is finally becoming viable.</p>
<p>A majority of casual game developers make less than 40 percent of their revenue from ads, but 16 percent said they earned 80 percent or more from the same source.</p>
<p>In comparison, 70 percent of hardcore game developers said their games made more than 20 percent of revenue from ads – up from only 50 percent reporting the same amount last year.</p>
<aside id="jobs-2014309">Some other interesting findings from the survey include: </aside>
<ul>
<li>Developers are more confident about integrating ads, with 21 percent showing five or more ads per session.</li>
<p> </p>
<li>The number of developers who classify in-game ads as an ‘important monetization opportunity’ has grown from 39 percent in 2016 to 59 percent in 2018, indicating a cultural shift within the industry.</li>
<p>
</ul>
</div>