05-01-2019, 01:38 AM
Apple TV+ to launch as for-pay subscription service, Cook suggests
<div style="margin: 5px 5% 10px 5%;"><img src="http://www.sickgaming.net/blog/wp-content/uploads/2019/05/apple-tv-to-launch-as-for-pay-subscription-service-cook-suggests.jpg" width="1" height="1" title="" alt="" /></div><div><p><!-- font size selector, BEGIN --> <span class="cfix"> </span> </p>
<p class="gray small byline"> By <a href="https://appleinsider.com/cdn-cgi/l/email-protection#b8d5d1d3ddc1dbd9d5c8daddd4d4f8dfd5d9d1d496dbd7d5">Mikey Campbell</a> <br /><span class="gray">Tuesday, April 30, 2019, 05:33 pm PT (08:33 pm ET)</span> </p>
<p> <span><span class="article-leader">Potentially ending months of speculation surrounding Apple’s planned pricing policy for Apple TV+, Apple CEO Tim Cook on Tuesday hinted that the upcoming original content service will be available on a subscription basis. <br /></span></p>
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<div class="article-img"><img src="http://www.sickgaming.net/blog/wp-content/uploads/2019/05/apple-tv-to-launch-as-for-pay-subscription-service-cook-suggests.jpg" alt="Oprah" height="353" class="lazy" data-original="http://www.sickgaming.net/blog/wp-content/uploads/2019/05/apple-tv-to-launch-as-for-pay-subscription-service-cook-suggests-1.jpg"><img src="http://www.sickgaming.net/blog/wp-content/uploads/2019/05/apple-tv-to-launch-as-for-pay-subscription-service-cook-suggests-1.jpg"></div>
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<p>Fielding questions on Apple’s recent push into services during an investor conference call, Cook likened Apple TV+ to an over-the-top product similar to those offered by major networks and content holders. </p>
<p>“The TV+ product plays in a market where there’s a huge move from the cable bundle to over-the-top,” Cook said. “We think that most users are going to get multiple over-the-top products and we’re going to do our best to convince them that the Apple TV+ product should be one of them.”</p>
<p>Unlike cable subscription schemes, over-the-top streaming services provide users a la carte access to TV and movie content. Typically, the offering is limited to an individual service, channel or group of channels owned by a content holder and is therefore cheaper than traditional cable tiers. Further, over-the-top systems are cost efficient in that viewers pay only for the content they want, rather than a bundle that includes channels that might go unwatched. </p>
<p>Apple <a href="https://appleinsider.com/articles/19/03/25/apple-announces-apple-tv-service-that-will-host-apples-unique-programming">unveiled Apple TV+ at a special event</a> in March, but failed to disclose details on pricing. </p>
<p>As part of a “sneak peek” at programming set to debut on the service, Apple trotted out A-list Hollywood stars like Steven Spielberg, J.J. Abrams, Oprah Winfrey, Reese Witherspoon, Jennifer Aniston, Steve Carell and Jason Momoa to present first looks at their forthcoming projects. </p>
<p>Rumors claimed the TV+ would be a <a href="https://appleinsider.com/articles/18/05/09/apple-will-likely-sell-subscriptions-to-third-party-services-through-tv-app">free, value-added service</a> available to Apple device owners through the new TV app, with Apple generating revenue on its investment via subscriptions sold to third-party services. Previous reports said the company at one point <a href="https://appleinsider.com/articles/18/06/27/apple-mulls-subscription-bundle-of-apple-music-news-and-original-video-content-report-says">mulled a bundle</a> that would integrate TV+ with Apple News+ and Apple Music.</p>
<p>Judging by Cook’s statements today, it appears Apple TV+ will instead be listed as a for-pay subscription solution, putting it in competition with the likes of Netflix and Hulu. </p>
<p>Apple TV+ is slated to launch this fall. </p>
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<div style="margin: 5px 5% 10px 5%;"><img src="http://www.sickgaming.net/blog/wp-content/uploads/2019/05/apple-tv-to-launch-as-for-pay-subscription-service-cook-suggests.jpg" width="1" height="1" title="" alt="" /></div><div><p><!-- font size selector, BEGIN --> <span class="cfix"> </span> </p>
<p class="gray small byline"> By <a href="https://appleinsider.com/cdn-cgi/l/email-protection#b8d5d1d3ddc1dbd9d5c8daddd4d4f8dfd5d9d1d496dbd7d5">Mikey Campbell</a> <br /><span class="gray">Tuesday, April 30, 2019, 05:33 pm PT (08:33 pm ET)</span> </p>
<p> <span><span class="article-leader">Potentially ending months of speculation surrounding Apple’s planned pricing policy for Apple TV+, Apple CEO Tim Cook on Tuesday hinted that the upcoming original content service will be available on a subscription basis. <br /></span></p>
<div align="center">
<div class="article-img"><img src="http://www.sickgaming.net/blog/wp-content/uploads/2019/05/apple-tv-to-launch-as-for-pay-subscription-service-cook-suggests.jpg" alt="Oprah" height="353" class="lazy" data-original="http://www.sickgaming.net/blog/wp-content/uploads/2019/05/apple-tv-to-launch-as-for-pay-subscription-service-cook-suggests-1.jpg"><img src="http://www.sickgaming.net/blog/wp-content/uploads/2019/05/apple-tv-to-launch-as-for-pay-subscription-service-cook-suggests-1.jpg"></div>
<p><span class="minor2 small gray"></span></div>
<p>Fielding questions on Apple’s recent push into services during an investor conference call, Cook likened Apple TV+ to an over-the-top product similar to those offered by major networks and content holders. </p>
<p>“The TV+ product plays in a market where there’s a huge move from the cable bundle to over-the-top,” Cook said. “We think that most users are going to get multiple over-the-top products and we’re going to do our best to convince them that the Apple TV+ product should be one of them.”</p>
<p>Unlike cable subscription schemes, over-the-top streaming services provide users a la carte access to TV and movie content. Typically, the offering is limited to an individual service, channel or group of channels owned by a content holder and is therefore cheaper than traditional cable tiers. Further, over-the-top systems are cost efficient in that viewers pay only for the content they want, rather than a bundle that includes channels that might go unwatched. </p>
<p>Apple <a href="https://appleinsider.com/articles/19/03/25/apple-announces-apple-tv-service-that-will-host-apples-unique-programming">unveiled Apple TV+ at a special event</a> in March, but failed to disclose details on pricing. </p>
<p>As part of a “sneak peek” at programming set to debut on the service, Apple trotted out A-list Hollywood stars like Steven Spielberg, J.J. Abrams, Oprah Winfrey, Reese Witherspoon, Jennifer Aniston, Steve Carell and Jason Momoa to present first looks at their forthcoming projects. </p>
<p>Rumors claimed the TV+ would be a <a href="https://appleinsider.com/articles/18/05/09/apple-will-likely-sell-subscriptions-to-third-party-services-through-tv-app">free, value-added service</a> available to Apple device owners through the new TV app, with Apple generating revenue on its investment via subscriptions sold to third-party services. Previous reports said the company at one point <a href="https://appleinsider.com/articles/18/06/27/apple-mulls-subscription-bundle-of-apple-music-news-and-original-video-content-report-says">mulled a bundle</a> that would integrate TV+ with Apple News+ and Apple Music.</p>
<p>Judging by Cook’s statements today, it appears Apple TV+ will instead be listed as a for-pay subscription solution, putting it in competition with the likes of Netflix and Hulu. </p>
<p>Apple TV+ is slated to launch this fall. </p>
<p></span> </p>
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