05-10-2019, 10:31 AM
Anthem fell short of EA’s sales expectations
<div style="margin: 5px 5% 10px 5%;"><img src="http://www.sickgaming.net/blog/wp-content/uploads/2019/05/anthem-fell-short-of-eas-sales-expectations.jpg" width="200" height="200" title="" alt="" /></div><div><p>Electronic Arts had been banking on BioWare’s <em>Anthem</em> and Respawn’s <em>Apex Legends </em>to lead its Q4 but, while <em>Apex Legends</em> performed well, <em>Anthem</em> didn’t meet EA’s sales expectations.</p>
<p>In a <a href="https://seekingalpha.com/article/4261270-electronic-arts-inc-ea-ceo-andrew-wilson-q4-2019-results-earnings-call-transcript?part=single">conference call</a> covering its <a href="https://www.gamasutra.com/view/news/342214/Revenue_drops_at_Electronic_Arts_despite_strong_digital_bookings.php">latest earnings report</a>, EA COO and CFO Blake Jorgensen noted that the game hasn’t lived up to its sales goals, but didn’t share any specifics on how many copies <em>Anthem</em> sold beyond that comment.</p>
<p>However, a previous goal shared by EA last quarter (and <a href="https://www.gamespot.com/articles/biowares-anthem-expected-to-sell-as-many-as-6-mill/1100-6464833/">picked up by GameSpot</a>) had the company estimating that <em>Anthem</em> would move between 5 and 6 million copies before March 31, 2019.</p>
<p>While <em>Anthem</em> didn’t set any sales records for EA, Jorgensen did say that the game saw the largest percentage of digital purchases for any of the company’s games to date and that it (along with the free-to-play <em>Apex Legends</em>) helped the company’s full-year digital net bookings increase by 14 percent year-over-year to $1.19 billion.</p>
<p>Despite that underperformance, EA leadership said that the company continues “to invest heavily in Anthem, with developers working on game quality, content, systems and game mechanics. It’s great original IP and we’ve doubled down on the product.”</p>
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<div style="margin: 5px 5% 10px 5%;"><img src="http://www.sickgaming.net/blog/wp-content/uploads/2019/05/anthem-fell-short-of-eas-sales-expectations.jpg" width="200" height="200" title="" alt="" /></div><div><p>Electronic Arts had been banking on BioWare’s <em>Anthem</em> and Respawn’s <em>Apex Legends </em>to lead its Q4 but, while <em>Apex Legends</em> performed well, <em>Anthem</em> didn’t meet EA’s sales expectations.</p>
<p>In a <a href="https://seekingalpha.com/article/4261270-electronic-arts-inc-ea-ceo-andrew-wilson-q4-2019-results-earnings-call-transcript?part=single">conference call</a> covering its <a href="https://www.gamasutra.com/view/news/342214/Revenue_drops_at_Electronic_Arts_despite_strong_digital_bookings.php">latest earnings report</a>, EA COO and CFO Blake Jorgensen noted that the game hasn’t lived up to its sales goals, but didn’t share any specifics on how many copies <em>Anthem</em> sold beyond that comment.</p>
<p>However, a previous goal shared by EA last quarter (and <a href="https://www.gamespot.com/articles/biowares-anthem-expected-to-sell-as-many-as-6-mill/1100-6464833/">picked up by GameSpot</a>) had the company estimating that <em>Anthem</em> would move between 5 and 6 million copies before March 31, 2019.</p>
<p>While <em>Anthem</em> didn’t set any sales records for EA, Jorgensen did say that the game saw the largest percentage of digital purchases for any of the company’s games to date and that it (along with the free-to-play <em>Apex Legends</em>) helped the company’s full-year digital net bookings increase by 14 percent year-over-year to $1.19 billion.</p>
<p>Despite that underperformance, EA leadership said that the company continues “to invest heavily in Anthem, with developers working on game quality, content, systems and game mechanics. It’s great original IP and we’ve doubled down on the product.”</p>
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