Create an account


Thread Rating:
  • 0 Vote(s) - 0 Average
  • 1
  • 2
  • 3
  • 4
  • 5
News - Marvel’s Avengers fails to meet Square Enix sales targets

#1
Marvel’s Avengers fails to meet Square Enix sales targets

Square Enix has explained that sales of Marvel’s Avengers were lower than expected, and that the advertising push for the title also proved costly.

Commenting on the game’s performance in a translated version of Square’s recent fiscal briefing, company president and representative director Yosuke Matsuda said its HD sub-segment posted a loss because Marvel’s Avengers failed to meet internal sales targets.

“Sales of [the game] were lower than we had expected and unable to completely offset the amortization of the game’s development costs,” they commented. “In the second half of the fiscal year, we hope to make up for slow initial sales by offering ample additional content to grow our sales.”

Adding more context during an investor Q&A, Matsuda said the HD sub-segment would have been in the black had the company discounted “factors associated with Marvel’s Avengers,” indicating the game took a significant toll on the division.

“In addition to the amortization of that game’s development costs, another significant factor associated with the title was the fact that we undertook a major advertising campaign at the time of its launch to make up for delays in our marketing efforts resulting from the COVID-19 pandemic,” continued Matsuda.

“There is a certain amount of development costs still to be amortized in 3Q, but we want to recoup it by growing our sales going forward.”

When asked what the profitability of the game could look like in the next quarter, Matsuda seemed to skirt the question by explaining Square is solely focused on adding more sales. With that in mind, it’ll be interesting to see how the high-profile title is shaping up when the company releases its next set of financials.



https://www.sickgaming.net/blog/2020/11/...s-targets/
Reply



Possibly Related Threads…
Thread Author Replies Views Last Post
  News - Sony facing lawsuit over ‘monopoly’ on digital PlayStation game sales xSicKxBot 0 429 05-09-2021, 04:29 PM
Last Post: xSicKxBot
  News - Square Enix, Gearbox, Sega and more confirm E3 2021 presence xSicKxBot 0 481 05-09-2021, 04:29 PM
Last Post: xSicKxBot
  News - ESPN To Air A Marvel-Themed NBA Game xSicKxBot 0 239 04-24-2021, 10:29 PM
Last Post: xSicKxBot
  News - Square Enix shoots down acquisition rumors xSicKxBot 0 79 04-19-2021, 12:24 PM
Last Post: xSicKxBot
  News - Outriders Soars Up Sales Charts Despite Launching On Xbox Game Pass xSicKxBot 0 100 04-17-2021, 01:24 AM
Last Post: xSicKxBot
  News - Square Enix's Forspoken Gets Gorgeous Extended Trailer xSicKxBot 0 62 03-31-2021, 07:39 AM
Last Post: xSicKxBot
  News - Marvel's Avengers Won't Add Spider-Man To Its Roster Before Summer xSicKxBot 0 68 03-21-2021, 09:48 PM
Last Post: xSicKxBot
  News - Square Enix Presents: Start Time And How To Watch xSicKxBot 0 69 03-18-2021, 12:05 PM
Last Post: xSicKxBot
  News - Trials of Mana remake tops 1 million digital sales and shipments xSicKxBot 0 112 02-17-2021, 01:15 AM
Last Post: xSicKxBot
  News - Human: Fall Flat has topped 25 million sales worldwide xSicKxBot 0 132 02-15-2021, 10:37 PM
Last Post: xSicKxBot

Forum Jump:

[-]
Active Threads
[Tut] How to Check Your TensorFlow Versi...
Last Post: xSicKxBot
Today 01:57 AM
» Replies: 0
» Views: 5
(Indie Deal) FREE Slash It, Resident Evi...
Last Post: xSicKxBot
Today 01:56 AM
» Replies: 0
» Views: 5
News - Katy Perry’s Pokémon Song ‘Electr...
Last Post: xSicKxBot
Today 01:56 AM
» Replies: 0
» Views: 5
News - Here’s A Look At The Rockin’ Open...
Last Post: xSicKxBot
Today 01:56 AM
» Replies: 0
» Views: 6
MiniGDX Kotlin Game Development Framewor...
Last Post: xSicKxBot
Yesterday 05:36 PM
» Replies: 0
» Views: 7
Mobile - Mad Skills Motocross 3’s traile...
Last Post: xSicKxBot
Yesterday 05:36 PM
» Replies: 0
» Views: 5
Fedora - PipeWire: the new audio and vid...
Last Post: xSicKxBot
Yesterday 05:36 PM
» Replies: 0
» Views: 5
News - Random: Check Out These “Mock-Ups...
Last Post: xSicKxBot
Yesterday 05:36 PM
» Replies: 0
» Views: 5
News - Video: Pokémon Fan Reimagines The...
Last Post: xSicKxBot
Yesterday 05:36 PM
» Replies: 0
» Views: 5
News - Where Is Xur Today? (May 14-18) -...
Last Post: xSicKxBot
Yesterday 05:35 PM
» Replies: 0
» Views: 75

[-]
Twitter

Copyright © SickGaming.net 2012-2020