Opening new doors
Together, Mackmyra and Fourkind have, for the first time, used AI in the creation of a new whisky, by augmenting the capabilities of the master blender to produce novel suggestions.
Their partnership demonstrates how technology can be used to help people achieve their best work, while still relying on their own skills, knowledge and expertise.
For D’Orazio, the experience has changed the way she views technology, and the transformative effects it can have. “We always strive to challenge the traditions in the very traditional whisky trade, and that’s something we can really do now with the help of AI.”
“We see AI as a part of our digital development, and it is really exciting to let AI be a complement to the craft of producing a high-quality whisky. For me as a Master Blender, it is a great achievement to be able to say that I’m now also a mentor for the first ever created AI whisky in the world.”
The success of the world’s first AI whisky has also introduced new business opportunities for Fourkind, allowing it to use the same principles used for Mackmyra, across different industries:
“This AI-generation can have an impact in different industries globally,” says Kartela. “I envision AI systems generating recipes for sweets, perfumes, beverages, and maybe even sneaker designs, and I think we’ll see a lot of complex consumer products being designed by AI or with AI during the next few years.”
“We are showing the way forward, and these new AI solutions can be used to generate products that retain the spirit, look and feel of the brands behind them, while at the same time being new and unique. From medicine to creative tasks, humans will outperform machines in many areas. We just need to know where to use AI to get the most out of us as employees and experts.”