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Microsoft - M12 leads Databook Series A fundraise

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M12 leads Databook Series A fundraise

In today’s era of information accessibility, enterprise buyers are better-informed and less compelled by traditional selling motions oriented around personal relationships or flashy product features. To establish confidence with buyers, sellers need to adopt a “sensemaking” approach to their pitch, helping customers evaluate a solution and understand its ROI. Databook combines internal and external data sources and performs strategic financial and competitive analysis to help sales reps know the right questions to ask, and better understand the factors that matter most in a buyer’s purchasing decision. These insights, previously only accessible from expensive consultants and industry experts, are now at sellers’ fingertips in Databook’s platform. By framing sales conversations in terms that resonate with the customer’s specific business needs and strategic priorities, Databook dramatically reduces the length of sales cycles, increases win rates, and grows contract values.

Databook Co-founder and CEO Anand Shah has an intimate familiarity with the problem space of enterprise buying and selling thanks to his 15+ years of experience as a management consultant, advising F500 enterprise CXOs on strategies to drive topline growth and operational efficiency. Recognizing a product gap in the market, Anand and Co-founder Alex Barrett, VP Product, set out to build a software solution that delivered more sophisticated sales intelligence. Alongside these co-founders, Databook’s leadership team boasts world-class experience in GTM strategy, sales operations, customer success, and engineering.



https://www.sickgaming.net/blog/2021/04/...fundraise/
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