In this GDC 2020 virtual talk, Chris Zukowski teaches you the basics of copywriting in a way that doesn’t feel sleazy.
Many game makers don’t have the luxury of working with a marketing department, and Zukowski’s talk highlights some simple, straightforward strategies for promoting your work without feeling like a shill.
It was a great talk, so if you missed it live (or just want to refresh yourself) take advantage of the fact that Zukowski’s talk is now free to watch on the official GDC YouTube channel!
In addition to this presentation, the GDC Vault and its accompanying YouTube channel offers numerous other free videos, audio recordings, and slides from many of the recent Game Developers Conference events, and the service offers even more members-only content for GDC Vault subscribers.
Those who purchased All Access passes to recent events like GDC or VRDC already have full access to GDC Vault, and interested parties can apply for the individual subscription via a GDC Vault subscription page. Group subscriptions are also available: game-related schools and development studios who sign up for GDC Vault Studio Subscriptions can receive access for their entire office or company by contacting staff via the GDC Vault group subscription page.