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Xbox launching programs to inspire the next generation of women gamers and athletes

Summary

  • Xbox is partnering with the NY Liberty, Atlanta Dream, England Senior Women’s Football Team, France Senior Women’s Football Team, and others on a variety of activities to highlight the power of women in sports and gaming.
  • Fans can participate in the Power Her Dreams campaign by submitting their dreams and choose one of two charities to whom Xbox will pay it forward with a per-dream donation.

Here at Xbox, we are dedicated to helping uplift and support the next generation of women leaders and their dreams. Whether it’s stepping onto basketball’s highest stage, snagging the spotlight as the next big name in streaming, or captivating a continent with a summer of soccer, it’s fundamental to support amazing female achievements and help bring those dreams into reality.

This summer, Xbox is launching programs with the England Senior Women’s Football Team, the France Senior Women’s Football Team, the Atlanta Dream, the NY Liberty, and some amazing talent including Vanessa Bryant, to inspire the next generation of women gamers and athletes to dream big. This will be one of the first steps of Xbox’s commitment to amplifying representation of women in sports and gaming.


Power Her Dreams Campaign


We’re proud to share our newly launched Power Her Dreams campaign and website. Led by an emotionally charged video narrated by Vanessa Bryant, it shares the epic journey of Zaila Avant-Garde, Littlenavi, Karima Winter, Sabrina Ionescu, Rhyne Howard, and Sarah Bond, who have each taken steps to make their dreams come true through a mix of strength, struggle, success, and everything in between.

As part of this limited-time campaign, Xbox is inviting fans who love basketball and gaming to tell us about their dreams via our Power Her Dreams web portal. It is here they can submit a dream and choose one of two charities to whom Xbox will pay it forward with a per-dream donation:

  • Mamba & Mambacita Sports Foundation – The Mamba & Mambacita Sports Foundation is a nonprofit organization dedicated to creating positive impact for underserved athletes and boys and girls in sports. Founded through the vision and loving memory of Kobe and Gianna “Gigi” Bryant.
  • Girls Who Code – Girls Who Code is an international nonprofit organization working to close the gender gap in technology, and leading the movement to inspire, educate, and equip students who identify as girls or nonbinary with the computing skills needed to pursue 21st century opportunities.

For every submission made on the Power Her Dreams site between July 20 and September 30, Microsoft will donate $10 to one of the two nonprofits listed above; up to a maximum donation of $50,000 per nonprofit.


Teaming up with the NY Liberty


Xbox will soon reveal a very special, one-of-a-kind, home basketball court for the NY Liberty. The court will be installed at Barclays Center and will be a first of its kind experience. Stay tuned to Xbox Wire for more information.


Teaming up with Atlanta Dream


On August 12, Xbox and the Atlanta Dream will partner up to highlight a select number of dreams from the Power Her Dreams campaign during the game against the NY Liberty. Xbox will also provide a few special, one-of-a-kind custom Atlanta Dream Xbox Series S consoles, which will be given away during the night to several lucky fans. More info to come.


Xbox Partners with the England Senior Women’s and the France Senior Women’s Football Teams


On July 6, Xbox launched two programs to support England and France as they began their summer campaigns for European Tournament glory.

The FC Mortons team were given a tour of the English FA’s prestigious St George’s Park training facility, had the chance to ask two of the England Lionesses a variety of questions about their careers and even were able to spend some time fine-tuning their shooting skills with a dedicated training session coached by both players. Following that, the tables turned with a chance for the budding young footballers to coach both Ellen White and Lucy Staniforth through a race across a custom-built Minecraft-themed Parkour mini-game.

To wrap the day, as the ‘Cubs’ lined up alongside the two Lionesses for a final photo, the team and coaches were given one final surprise as it was revealed that they were going to be the beneficiaries of a dedicated Xbox sponsorship package to power their dreams in the season ahead.

For the France Football Federation, Xbox worked on a series of interviews in which five members of the France Women’s soccer team talked about their dreams of reaching the top of women’s football in France. Sakina Karchaoui, Kadidiatou Diani, Griedge Mbock, Delphine Cascarino, and Clara Mateo each took the time to sit down with Xbox to talk about what drove them to pursue their dreams. From their first aspirations during their childhood, to their most recent goals, fueled by a thirst for victory. After years of hard work and grit, their efforts have paid off in becoming inspirations for young girls everywhere.

This is only the start of Xbox’s commitment to powering the dreams of young women in sports, gaming, and more. We want to thank our partners at the NY Liberty, Atlanta Dream, England Senior Women’s Football Team, France Women’s National Team, Mamba & Mambacita Sports Foundation, and Girls Who Code as we start on this journey.

We look forward to sharing more on future partnerships and campaigns soon.

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Celebrating Black entrepreneurs who are helping to make sure each industry ‘looks like America’

One such recruit grew up near a landfill in Durham, North Carolina, Campbell says, in a family plagued by health challenges. Communities made up of racial and ethnic minorities are more likely to be near toxic sites, causing much higher rates of severe asthma, hospitalization and death for Black and African American children — ailments that have been exacerbated by the COVID-19 pandemic.

“We paid this student as an intern to help build out the internship program for the summer, and she hops on the calls with Microsoft and tells the story in a way better way than I can,” drawing from her lived experience to eloquently share these communities’ needs, Campbell says. “If you have a seat at the table, you should responsibly use it to give a different perspective.”

Along with developing large-scale solar farms for corporations, Volt is investing in community solar projects to encourage developers and banks to participate and is helping low- to moderate-income households get loans for solar panels.

Campbell hopes his partnership with Microsoft will serve as inspiration for others.

“When you’re doing the right thing, others need to be able to see that and hopefully emulate it, and that’s how change comes about,” he says. “This is a great opportunity to reimagine the role corporations can play. To make underserved communities vibrant in a new clean-energy world they can play a vital part in would be a beautiful outcome.”

Building a gaming industry ‘reflective of our upbringing’

Two men sit on chairs
Cxmmunity co-founder and Chief Marketing Officer Chris Peay (left) and co-founder and CEO Ryan Johnson (right) (Photo provided by Cxmmunity)

Like Campbell, Ryan Johnson and Christopher Peay graduated from historically Black universities and then found the business world to be a lonely place. The two friends wanted to start careers in esports.

“We went to a ton of video-game and esports-centric events across the country, and there was never anyone of color,” Johnson says.

Even though 83% of Black teens play video games — a higher rate than other ethnicities — only 4% of video game developers are Black or African American.

“We quickly realized the industry isn’t reflective of our upbringing, so we decided to try to provide equal opportunities for minorities,” says Peay.

In 2020 Johnson and Peay reached out on LinkedIn to Darrell Booker, who had just helped start Microsoft’s Nonprofit Tech Acceleration program as part of the Racial Equity Initiative. With cash and skilling grants from the company, they created an esports league for historically Black colleges and universities — 32 HBCUs now participate, and students earn prizes including scholarships — along with high school and college academic programs to teach digital literacy through the lens of gaming. They also provide funding to build on-campus computer labs with equipment strong enough to support esports, a placement program for internships with video-game development companies in California, and an esports summer camp for kids in Atlanta.

“Over our 22-week program last school year, we reached an audience of 15 million people, so we’re bringing a level of awareness to the HBCU community that didn’t exist before 2020,” Johnson says. “It’s huge for us. And having Microsoft’s name behind us to go in and talk to different partners established us and helped us get other corporate sponsorships to accelerate the growth of our organization.”

Dad and daughter play video game
Cxmmunity Chief Financial Officer Warren Davis and his daughter, Charlotte (Photo provided by Cxmmunity)

They named their venture Cxmmunity — with the X replacing the O as a nod to inclusive gaming, since X is a main functional button for lower-cost video-game consoles as well as gaming computers that cost thousands.

Providing communities with the support they actually need

As Microsoft enters the third year of its commitment to the Racial Equity Initiative, Booker says, company leaders are tearing down walls, banishing preconceived notions and partnering with other corporations and organizations to provide underrepresented communities with the support that’s actually needed.

Booker was recently talking with a small nonprofit in San Francisco that’s a beneficiary of the initiative, and they asked if he could offer graphic design training. They were trying to create a one-page flyer to hang in schools promoting their work with student athletes, but it kept bleeding onto a second page.

Man stands on bridge
Darrell Booker, based in Atlanta, crafted and leads Nonprofit Tech Acceleration for Black and African American Communities, part of Microsoft’s Racial Equity Initiative. (Photo by DV Photo Video)

“It really hit home to me that these organizations have a huge need from a marketing standpoint, and that’s not something that we inherently provide,” Booker says. “But even if we can help them be the most advanced from a tech standpoint, if they’re missing that piece of it, they’ll never have the impact that they want. So I found another company who was able to come in and assist with some of those things, and that’s a lot of what I’m doing now as well.

“The less we all work in silos,” he says, “the more these organizations will benefit.”

That on-the-ground relationship is critical, says Charisse Bremond Weaver, who connected with Microsoft not long after she became CEO 16 years ago of the Brotherhood Crusade. It’s a nonprofit in South Los Angeles that her father founded in 1968 and at one point mortgaged the family home to keep open.

“It’s literally a labor of love,” says Bremond Weaver, who recalls growing up in a home full of Black and African American activists, entertainers and politicians — as well as friends in need of housing whom her parents invited in for months at a time. “I love my community, and if they’re in pain, I’m in pain, so I push to get as many resources as possible to love and care for the most vulnerable in south LA.”

A communications major, Bremond Weaver says she had to learn to be an entrepreneur as she followed in her father’s footsteps under the mentorship of Danny Bakewell Sr., who led the organization for 35 years. The most important thing she did, she says, was to create an advisory board of people who believed in the Brotherhood Crusade’s vision and had strengths different from her own. She also had a goal of meeting five new people every month, which was what connected her to leaders at Microsoft.

Woman sits at a table smiling
Brotherhood Crusade President and CEO Charisse Bremond Weaver (Photo provided by Bremond Weaver)

Cash and technology grants from the company have helped Bremond Weaver expand her organization to 45 full-time employees, from seven when she took over in 2006, and are helping the group provide and track wraparound services such as healthcare, sports and job training to more than 3,000 young people a year aged 10 to 24, 70% of whom are Black or African American. The Brotherhood Crusade’s services help kids who are growing up in neighborhoods without parks or green spaces to exercise in and without the technological infrastructure needed to study or work remotely, she says.

“That small investment we’re making in the lives of young Black students will pay dividends for life” — and for generations to come — Bremond Weaver says. “But it’s not just about the monetary support, but about seeing our students and hearing their stories. It’s not my story to tell. It’s different when you’re talking to a young person at a restaurant, and you have five young people and three executives at that table, it’s a real conversation. And the kids are learning that’s what happens when you go to the corporate world — you go out to lunch, you engage, you tell your story, you articulate who you are.”

Corporations have a responsibility to invest in the communities they do business in, and if they do, they’ll “reap the dividends of great results,” Bremond Weaver says, recalling the support she saw her father get from the community as well as the investments in her own leadership skills that gave her the confidence to succeed him.

“So many poured into me, and it’s now my responsibility to pour back into my community,” she says. “Everyone needs a door opened. It’s when those doors are opened that we get to do the great work we do.”


Top photo: Volt Energy Utility Founder and CEO Gilbert Campbell (Photo provided by Campbell) 

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Pride has no borders: Visit Microsoft Unlocked – the Pride edition

Every month at Microsoft Unlocked, we celebrate stories from the heart and soul of innovation. Our inaugural edition is all about Pride. Brought together by LGBTQIA+ employees and allies, it’s an open invitation for everyone to join in.

This fight is our collective fight.
It knows no boundaries and no borders.

Atif

Cloud marketing team

Our employees’ stories prove there’s no town too small or village too remote for Pride. Though some may try to confine or legislate against LGBTQIA+ communities, Microsoft employees invite everyone to join in the actions and calls for justice and equity across all borders – be they geographical, societal or ideological.

Read

Last June fans asked us to release an Xbox controller for Pride. Here’s what happened next…

Explore

Queer representation matters,
visibility matters

SG

Team Xbox

Our Pride collection is celebrating the nuance, intersectionality and strength of LGBTQIA+ communities by bringing together over 30 community flags in fine, interwoven and energetic designs. To honor this release, we’re donating a total of $170,000 to nonprofits that advocate for LGBTQIA+ rights around the world.

“So many borders are imposed to separate us. To divide us from where we come from, who we are and how we see ourselves…to be accepted there is not only one way to be.”

Read

Create a welcoming space by choosing from 36 evocative 3D backgrounds for your video calls inspired by the flags of LGBTQIA+ communities.

Download


Hear from activists, gamers and advocates about intersectionality, representation and how we can bridge borders and bring about collective change in an immersive “Pride has no borders” Microsoft Pride event on 10AM-12PM Pacific time, June 17th – hosted in AltSpaceVR and streaming live on YouTube.

RSVP

“Around the globe, women are still seen and treated as less – and we often bear the brunt of society’s expectations. Women are powerful – and when we thrive, everyone thrives.”

Read

Pride in Hindu with flags

Inequality doesn’t respect borders. So we drive to LGBTQIA+ inclusion and equity around the world, both through our own internal policies as well as external advocacy efforts

John Galligan

Global Public Affairs, Microsoft

This Pride, LGBTQIA+ communities at Microsoft are illuminating the interconnected nature of the challenges we face – and calling for a unified global response across all borders, both real and perceived.

Developed with the global LGBTQIA+ employees and allies across Microsoft, our campaign celebrates the nuance, vibrancy and strength of the many LGBTQIA+ communities – and how closely they’re connected. Thirty-three flags representing different LGBTQIA+ identities, one Ally flag and one Polyamory flag make up this year’s designs. We hope they remind you that by coming together across groups and bridging borders, we can create change for LGBTQIA+ communities and beyond.

Our work doesn’t start or stop with Pride. Microsoft introduced sexual orientation into our non-discrimination policies in 1989 – and we’ve been driving LGBTQIA+ inclusion ever since.

In 1993, we began offering employee benefits for same-sex domestic partnerships, making us one of the first companies in the world to do so. We stood as a public supporter for marriage equality even before it became legal in the United States – and we continue to advocate for every type of family.

Today, we operate in over 120 countries, many of which still don’t provide legal protections for LGBTQIA+ individuals. By supporting our employees through global advocacy, charitable giving and better workplace practices, we’re hoping to make a difference for LGBTQIA+ communities and beyond, as our drive for positive global impact continues.

Stories from the heart & soul of innovation coming soon on Microsoft Unlocked.

  • July 2022

    From accessibility to sustainability, culture to science and radical tech to trending topics—there will be more to explore. Bookmark this page and visit us again in July for more Unlocked content.

  • Access For All

    A new alphabet for an ancient people promises to preserve their culture and connect their community.

  • It’s Happening

    Technology echoes human expression

  • It’s Happening

    Explore the maximal collections behind the founder of minimalism.

  • Access For All

    With assistive technology, injured veterans reconnect with the music war took away.

  • Changing the Game

    Minecraft changed video games forever. Can it democratize how we design urban spaces?

  • For Life On Earth

    Their world is a mirror of our world. What happens to them happens to us.

  • For Life on Earth

    California’s water is disappearing. How can smarter design help turn the tide?

“Show your Pride” is available in the following apps.

iOS: Outlook, Teams, OneNote, Office, Word, Excel, and PowerPoint. Android: Outlook and Teams Mac: Word, Excel, PowerPoint, and OneNote. In Outlook, you can find the Pride themes in Settings > Appearance. In all other apps, you can find Pride theme in Settings.

Progress Pride Flag ©quasar.digital LLC 2022. Polyamory Pride Flag by Molly Colleen Bennett Wilvich, CC BY-SA 4.0.

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Turning a lifelong passion into a career and paving the way for the next generation of Latinx creators in the gaming industry

Gaming-Hero-Images

The $180B gaming market shows no signs of slowing down, and as its steady growth reaches unprecedented heights, diversity remains at the forefront within the space. Latinx are avid video game players, outpacing the general market in usage, purchases, and technology adoption; they are 32% more likely than non-Latinx to consider video games their main source of entertainment and 54% more likely to buy a video game the day it’s released than non-Latinx gamers.

Here are the stories of Fernando Reyes Medina and Danny Peña, two Latinx creators who have successfully turned a lifelong passion for gaming into a career. Xbox has played a role in these individuals’ journeys as game developers, content creators and streamers, and as their followings grow, so has their desire to use their respective platforms to elevate the Latinx community and promote cultural appreciation and representation across the industry.

Danny 02Gaming has been a part of Danny Peña’s life for as long as he can remember. From his early years in New York City, to the time he’s spent in the Dominican Republic with his extended family over the years, to his life in Los Angeles now, gaming has always been there in one way or another. And since the beginning, Danny knew it was much more than a hobby. He is a pioneer by every definition. He has paved the way not just for Latinx in the gaming space, but for all those who look to gaming as a source of inspiration, creativity, and community. Now, with a career that spans more than two decades, he’s not only a gamer and podcaster, he’s also an avid public speaker and mentor, whose personal and professional trajectory demonstrates that Latinxs can achieve whatever they set their minds to, and anything is possible. Click here to learn more about Danny and his journey.

Fernando 02Fernando Reyes Medina is a multi-award-winning game designer currently working at 343 Industries, the Microsoft studio that creates Halo games, designing and bringing to life the new multiplayer suite of experiences for the upcoming Halo Infinite.  Originally from Mexico, he is the co-founder and the Latin America Director for Latinx in Gaming, a non-profit focused around improving Latinx representation and helping the community be successful in the gaming industry.  Fernando has previously been recognized by the British Academy of Film and Television Arts (BAFTA) as part of their Breakthrough USA program, member of the Forbes under 30 Class of 2022, selected as Future Class member by The Game Awards and as a Next Gen Leader by the IGDA.

For him, the future of gaming is one where Latinx creators and those from all over the world are enabled and empowered to develop unique games, telling their own stories with their own voices, showing the true potential of gaming as an art medium and as a storytelling tool. Click here to learn more about Fernando and his career trajectory.

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Celebrating many identities within a global community of impact: An Asian and Pacific Islander Heritage Month conversation

Srinivas Prasad Sugasani: It’s such fun to connect with you on Asian and Pacific Islander Heritage Month. As Asians and Pacific Islanders, I feel that we have so much to celebrate. At the same time, as we think about some of the events and realities that we have navigated recently, I’m curious from your perspective, Jane, what do you feel is different about this past year?

Jane Hesmondhalgh: We’ve continued on our journey of working to create an inclusive culture at Microsoft. And there is still a gap between our aspired culture and everyone’s lived experiences today. For some, that gap may be small; for others it may be larger. But the fact that at Microsoft we have this value system we’re aspiring to is, I think, very much aligned to the Asian and Pacific Islander communities.

We’re consistently working toward respect, accountability and high integrity at Microsoft. I would say that our continued work to make progress is not so much different this year, but that we’re focusing even more effort on it.

Unfortunately, this past year we have seen the continued trend of acts of hate toward Asians globally. But the fact that Microsoft is strongly supporting the community in the face of those is super critical for the community. And that much-needed support is not a one-time event where we say something and then we’re on to the next thing. It’s the ongoing recognition that acts against violence, injustice and inequities across the world are unacceptable.

SPS: That’s right. We’ve also been focused on community education in the wake of this alarming rise in acts of hate and violence — how the community can leverage safety practices, and how can we work with the local government communities to increase safety.

JH: Our Inclusion Council has also been really engaged in these discussions. Other examples of sustained commitment to the community include the events we’ve done to engage with external experts in ongoing learning such as Microsoft Include, and of course the support of our Asians at Microsoft Employee Resources Group (ERG). I have heard from the community specifically that one of the most powerful things they’ve attended this year are our community calls, where people have had the opportunity to talk through how they’re feeling with others who may have experienced similar things.

SPS: Based on what we heard from our community, we’ve also been increasingly focused on how we strengthen and support the advancement of the ERG and its members at the company. I am really proud of how we’ve been working with outside experts on leadership development across the company, all the way from entry-level employees to the most senior in the company. This is the kind of year-round investment that is directly benefiting the community.

JH: I’m so passionate about this piece — the leadership education for Asians and Pacific Islanders. When I started as the sponsor for the Asians ERG, that was the No. 1 feedback, that the community wanted unique and tailored leadership education.

As we know, there are 4.7 billion people in this broad community across the world. Asians and Pacific Islanders make up 60% of the world population. That really strikes me. Because within that, there are so many different perspectives. So, a question for you is, how do we ensure that different types of conversations and perspectives from the entire community are brought in?

SPS: As you said — 60% of the global population! And we are trying to represent diversity within the community at that scale. It’s actually one of our strategic pillars in our ERG — including all community members. I think we’re doing a really good job with that. The leadership team has ensured that we include many voices, and as a result of that diversity of thought, we’ve seen new steps and actions being taken. For example, we had an Asians ERG art exhibition. We had a day of remembrance where people could talk about their practices, cultures, ancestors. We had a stand-up comedy event. And we’ve focused specifically on women inventors. Those are just a few examples.

So, focusing on the many dimensions of identity within our global community ensures that we can all share our experiences and learn from each other.

JH: This leads me to reflect on the word “community” and what does that mean? With a global team located all over the world, how do we bring everybody together in a sense of community? At Microsoft the community is a combination of people, cultures and beliefs. So, I think that community piece is our connection to the history across the Asia Pacific region. Within this vast land mass, we can appreciate and understand the differences and uniqueness of the people in the sub-communities and societies. We talked earlier about Microsoft’s culture and values. I think one thing that helps us is that Asian values around integrity and respect are very similar to the company’s. And then of course we go beyond respect to actually celebrating our cultures. Each of our ERG chapters and groups, each culture, is a contribution that is valuable to the world.

And these values are actually critical for the work ahead, right? This year, next year and beyond, we want to tackle the biggest problems that divide us as a society. And we’ve got that microcosm of society within our Asian and Pacific Islander community. We can play a huge role in landing the mindset of interconnectivity and learning both within and outside the company. Each person must be committed to driving positive change, be more intentionally inclusive in the workplace and build our empathy. With this, we can build momentum to meet the challenges of the world.

SPS: Well said Jane. As you’re speaking, I’m thinking about my own personal journey as well. Part of my life I lived on a farm in a small village. I experienced a community there where everybody looked like me, spoke like me with a very similar kind of language. When I lived in various cities, that was the first time I’d experienced people looking like me but speaking different dialects.

And then when I started working on a multinational level, I encountered people who had such a range of cultural differences from me. What I’ve learned is whether it is living in a village, in a small community or at the global level, human values remain the same. I’ve realized more recently that as things become more complex, more turbulent, and we do not know what future will hold, the constant is the values that we all stand for. And that is true across the Asian and Pacific Islander communities, and all across Microsoft and our nine ERGs and many dimensions of identities.

JH: You know, I never thought about it in this way but because you shared a little bit about your own background, I’ll share something about when we moved from the U.S. back to the U.K. In his new school, my son felt left out, and suddenly struggled with questions around “I am British, but do they think I am American or Chinese?” He didn’t feel that sense of belonging, and all these new questions of identity came up which he held to himself. Things did get better, but it reminds me that it’s all of our responsibility to help each other understand that while people are different, everybody has something to offer. People need to feel like they’re valued and that they can contribute without being judged.

SPS: It is so true. Thank you for sharing that. Are there any misperceptions about the Asian and Pacific Islander community that you would like to address?

JH: I’ve heard people say things like, gosh Asians are good at math and science, and they have an easier entry to STEM fields and occupations. I don’t know that I would ever categorize it as easier or not easier. There are many Asians who are not good at math and science, right? It’s a generalization, and there are a lot of these.

Another misconception is that because the Asian population is large, there are a lot of Asian leaders. But actually, the statistics have shown that we’re the least likely of all racial groups to become managers and executives. We need more role models and pathways to that senior level, which is where those development efforts we spoke about earlier come in. And of course, some other misconceptions came up during the pandemic around Chinese people.

So again, what combats these types of misconceptions and harmful stereotypes is learning and building our understanding and empathy for one another.

SPS: I absolutely agree. We will continue this work with the Microsoft communities and our leadership. I look forward to the impact we will make in the coming year. Thank you so much, Jane, for the chance to have this conversation. I look forward to our celebrations and recognition this month!

JH: Thank you, Srinivas! Happy Asian and Pacific Islander Heritage Month!

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Xbox celebrates Asian and Pacific Islander Heritage Month

Team Xbox is proud to honor the contributions and significance of the Asian and Pacific Islander (API) community. As a second-generation Asian American, I am excited to not only pay tribute to our culture, customs, and traditions, but to celebrate the creators and players who share our passion for increased Asian representation and inclusion in games. Asians and Pacific Islanders are a richly diverse set of communities, representing a myriad of histories and heritage. We are celebrating this month by amplifying the many voices, stories, and expressions of Asian and Pacific Islander life that have influenced culture, society, and gaming today.

At Xbox, we are committed to creating a safe place where everyone on the planet can experience the joy of gaming, while championing the unique and diverse content made by innovative Asian and Pacific Islander creators who illuminate the positive role of gaming in their lives, as well as the power of respectful representation in games. This also includes broadening the perspective that careers and opportunities in gaming are welcome to all people, and that our industry will so richly benefit from seeing more creators in gaming who represent players around the world.

Why does increased API representation matter? Nearly half of the 3B+ gamers on the planet are in Asia (source). When it comes to gaming, the Asian and Pacific Islander community is influential, playing an impactful role as players, creators, and spectators.  Asian American households own more video game related products than the entire US population (source). We strive to celebrate a global community and the many dimensions of the people within it. We endeavor to see more Asian and Pacific Islander characters in games telling our authentic stories and representing our vast cultures.

We invite you to join us in this celebration of culture and contributions from the Asian and Pacific Islander community. Here are some of the ways Xbox plans to honor this community in May:


Gaming and Impact with Microsoft Rewards


Microsoft Rewards members in the United States can earn and donate points to organizations supporting the Asian and Pacific Islander community with Xbox. The organizations below will be featured on console throughout May:

  • Asian Americans Advancing Justice | AAJC: Advancing JusticeAAJC works through policy advocacy, community education, and litigation to advance the civil and human rights of Asian Americans and to build and promote a fair and equitable society for all.
  • AAPI Equity Alliance: AAPI Equity Alliance (AAPI Equity) is dedicated to improving the lives of Asian Americans and Pacific Islanders through civic engagement, capacity building, and policy advocacy.
  • Stop AAPI Hate: Stop AAPI Hate advances equity, justice, and power by dismantling systemic racism and building a multiracial movement to end anti-Asian American and Pacific Islander hate.

Xbox gamers can earn Microsoft Rewards points in various ways, such as playing or purchasing games after downloading the Microsoft Rewards app on Xbox. Earn points and redeem them for real rewards. Join us today and donate through Xbox


Xbox Plays Livestreams Celebrates Asian and Pacific Islanders in Game


Dark and light green image with Xbox logos featuring pictures of five streamers – Yoshi Sudarso, Fly with Deekay, Sayrumz, Umi No Kaiju, and Kiyoshiyorha.

In celebration of Asian and Pacific Islander Heritage Month, Xbox Plays will be dedicating our livestreaming content in May to this community, featuring Asian and Pacific Islander protagonists in games, developers, content creators/streamers and nonprofits. Follow us on our Xbox Twitch Channel and don’t miss any of the action!


Xbox Ambassadors Showcase Asian and Pacific Islander Gaming Community


The Xbox Ambassadors logo colored in orange on a light red, pink and light blue circular textured background with clouds and flowery silhouettes.

In the Xbox Ambassadors community, we are dedicated to sharing and amplifying community voices. So, in celebration of Asian and Pacific Islander Heritage Month, we asked those who identify as Asian and Pacific Islander in the Xbox Ambassadors community how games with diverse representation have impacted them and to share their stories about being a member of a gaming community. Here are their stories.


Discover Games Curated by Asian and Pacific Islander Communities at Microsoft


A shoreline scene with mountains, clouds in the sky and the Xbox logo as a setting sun featuring four game titles: Skul, Windbound, Raji and Sable.

At any time, Microsoft Store on Xbox or Windows visitors and Xbox Game Pass members can access games selected by Asian and Pacific Islander communities at Microsoft, reflecting the vast diversity of East Asian, South Asian, Southeast Asian, and Pacific Islander cultures.

Check out the Xbox games and Windows games collections spanning creators, leads, cultures, Asian American creators and leads, plus games with audio, interface, and subtitles translated in Traditional Chinese, Simplified Chinese, Japanese, and Korean.

  • Life is Strange: True Colors (Rated M and Available with Xbox Game Pass) – Alex Chen, the first Asian American protagonist in this award-winning series, uses her psychic power of empathy to try to solve the mystery behind her brother’s death. The story explores the importance of self-care and includes same gender relationship options.
  • Sable (Available with Xbox Game Pass) – Guide Sable through her Gliding; a rite of passage that’ll take her on an unforgettable journey. Written by Meg Jayanth, who is Indian, and music composed by Japanese Breakfast, headed by Korean American, Michelle Zauner.
  • Hoa – Inspired by Vietnamese art and culture, Hoa is a beautiful puzzle-platforming game that features breathtaking hand-painted art, lovely music, and a peaceful, relaxing atmosphere.
  • Apex Legends – Playable characters include Rampart, who is voiced by British-Indian actress Anjali Bhimani, and Makoa Gibraltar, a symbol of strength for Pacific Islander and LGBTQIA+ communities.
  • Elden Ring (Rated M) – A fantasy action, role-playing game adventure set within a world created by Hidetaka Miyazaki in collaboration with fantasy novelist George R.R. Martin. 

View the collections in Canada, Hong Kong, India, Japan, Singapore, South Korea, Taiwan, the United Kingdom, and the United States. Visitors to both the Xbox and Microsoft Store on Windows can find Asian and Pacific Islander community picks by searching for “API Heritage” and related terms. Content is subject to availability by country. 


New Gamerpic, Profile Theme, and Avatar Items


A screenshot of an Xbox profile using the Asian and Pacific Islander GamerPic and profile theme.

In partnership with the Asian and Pacific Islander community at Xbox, we’re introducing a new gamerpic, profile themes, and avatar items! The gamerpic and profile theme will be available on console and the Xbox PC app. Get your avatar items here.


343 Industries Celebrates APIHM with New Nameplate and Emblem


343 Industries logo written in white text surrounded by a black diamond shape, surrounded by the colors blue, green, orange, red and purple with gold accents.

The 343 Industries Team is celebrating APIHM with new content in Halo Infinite Lone Wolves: Season Two! During the month of May, any players logging into Halo Infinite will receive an exclusive nameplate and emblem celebrating APIHM.


Learn more about all that Xbox is doing to engage our communities at the Xbox Community Hub.

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Registration now open for Xbox Mentoring Program partnering women in gaming careers across Xbox studios and products

Xbox is thrilled to announce the official start of the Xbox Mentoring Program aimed at partnering women in gaming careers across Xbox’s diverse range of studios and products with aspiring talent.

First introduced on International Women’s Day, the Xbox Mentoring Program gives you the chance to access valuable 1:1 coaching sessions with key leaders in select markets such as the US, UK, Canada, Australia, New Zealand, France, Germany, Austria, Switzerland, Japan, and Korea with additional markets to follow.

If you aspire a career in gaming and live in the above regions, register below for the Xbox Mentor in your country and receive the chance of accessing their coaching session. Submissions are accepted starting now through April 6, 2022 April 17, 2022.


Meet Your Xbox Mentors


Hailey Geller (SHE/HER) Xbox Social Marketing Manager Region: US

Hailey Geller (She/Her)
Xbox Social Marketing Manager
Region: US

Hailey is a strategic creative marketer who specializes in dreaming up evocative and meaningful campaigns for your favorite games and products.

Register here: xbox.com/mentoring


Louise O´Connor (She/Her) Executive Producer of Everwild Region: UK

Louise O´Connor (She/Her)
Executive Producer of Everwild
Region: UK

Louise has been working in the gaming industry for over 20 years and loves making games that players remember. Starting as an animator, she has had the privilege of working on some of the incredible Rare IPs that players all over the world enjoy. Now she is looking after the team responsible for creating the studio’s new exiting IP: Everwild.

Register here: xbox.com/mentoring


Venessa Nyarko (She/Her) Producer at The Coalition Region: Canada

Venessa Nyarko (She/Her)
Producer at The Coalition
Region: Canada

Venessa’s role at The Coalition involves bringing teams together to develop cohesive storytelling between gameplay, cinematics, and the sequences in between to create a unified experience for players. She develops the framework to make the best plays, getting the right people in the right conversations, and executing on bringing all the pieces together for an epic end result.

Register here: xbox.com/mentoring


Tania Chee (She/Her) Xbox Business Lead, Australia & New Zealand Region: Australia & New Zealand

Tania Chee (She/Her)
Xbox Business Lead, Australia & New Zealand
Region: Australia & New Zealand

As Xbox Business Lead for Australia and New Zealand, Tania is responsible for driving the gaming platform’s business growth across the Tasman. Tania’s career spans 20+ years across roles in Australia and the UK from IT start-ups to managing Microsoft’s gaming, consumer software and office business through the retail channel.
Tania joined Team Xbox in 2008 in the UK and moved to the Australian business in 2011 driving Xbox’s subscription business, focused on subscriber growth and launching key app partners on the platform. Having also been involved in the success of multiple console generations and launches, Tania was announced as the Lead for Xbox ANZ in 2018 after a decade with the brand.

Register here: xbox.com/mentoring


Ina Gelbert (She/Her) Director of Xbox France Region: France

Ina Gelbert (She/Her)
Director of Xbox France
Region: France

As the first woman to lead the Xbox team in France, Ina’s main motivation is making gaming a diverse, safe and inclusive environment. With professional experiences in both the FMCG and gaming industries, she brings multi-cultural views and perspectives from various backgrounds to every discussion.

Register here: xbox.com/mentoring


Melek Balgün (She/Her) Esports | Web | TV | Event Host Region: Germany, Austria & Switzerland

Melek Balgün (She/Her)
Esports | Web | TV | Event Host
Region: Germany, Austria & Switzerland

Melek is a former professional gamer and started her career at ESL. Hosting and moderating is second nature to her, both online and on the big stage. Her web magazine “Art of Gaming” for TV station arte was nominated for the Grimme Award in 2018.

Register here: xbox.com/mentoring


Mie Koshimizu (She/Her) Xbox Category Manager Region: Japan

Mie Koshimizu (She/Her)
Xbox Category Manager
Region: Japan

Originally from Japan, Mie is the Xbox Category Manager supporting the Asian Xbox team based in Singapore. She is known for her friendliness and enthusiasm for her work. Mie is passionate about advocating for Women in Gaming – especially across Asia – and encouraging all gamers, including people in industry, to share their passion. Since graduating with a Master’s degree in Business Analysis, Mie has extended her knowledge and skills in consumer, market analysis/research, and user experience as well as stories that identify customer requirements and needs. Always looking for a new challenge, she enjoys working in a demanding environment and is willing to learn new things every day.

Register here: xbox.com/mentoring


Boyoun Kim (She/Her) Communications Manager Xbox Region: Korea

Boyoun Kim (She/Her)
Communications Manager Xbox
Region: Korea

Boyoun is a Communications Manager at Xbox and leads market communications across both Korea and Japan. She is seasoned in communications with deep regional experience in corporate reputation management, issues, and crisis communications. After receiving her Master’s in Social Policy from London School of Economics, Boyoun has built up a great understanding of planning and implementation of communications campaigns as well as regional digital and social media marketing strategies. She has over 10 years of experience having worked for hardware manufacturer Lenovo, Google and a German-based start-up.

Register here: xbox.com/mentoring


With the Xbox Mentoring Program, Xbox is opening up their world to inspire and support the next generation of women leaders in gaming. We are beyond excited to share our knowledge and hope that the program generates meaningful engagements with tangible and purposeful actions to help foster career development in the games industry. Visit the Xbox Mentoring Program website to learn more about the program.

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Xbox Mentoring Program aims to partner women at Xbox with aspiring talent all over the world

Xbox is thrilled to announce the official start of the Xbox Mentoring Program aimed at partnering women in gaming careers across Xbox’s diverse range of studios and products with aspiring talent.

First introduced on International Women’s Day, the Xbox Mentoring Program gives you the chance to access valuable 1:1 coaching sessions with key leaders in select markets such as the US, UK, Canada, Australia, New Zealand, France, Germany, Austria, Switzerland, Japan, and Korea with additional markets to follow.

If you aspire a career in gaming and live in the above regions, register below for the Xbox Mentor in your country and receive the chance of accessing their coaching session. Submissions are accepted starting now through April 6, 2022 April 17, 2022.


Meet Your Xbox Mentors


Hailey Geller (SHE/HER) Xbox Social Marketing Manager Region: US

Hailey Geller (She/Her)
Xbox Social Marketing Manager
Region: US

Hailey is a strategic creative marketer who specializes in dreaming up evocative and meaningful campaigns for your favorite games and products.

Register here: xbox.com/mentoring


Louise O´Connor (She/Her) Executive Producer of Everwild Region: UK

Louise O´Connor (She/Her)
Executive Producer of Everwild
Region: UK

Louise has been working in the gaming industry for over 20 years and loves making games that players remember. Starting as an animator, she has had the privilege of working on some of the incredible Rare IPs that players all over the world enjoy. Now she is looking after the team responsible for creating the studio’s new exiting IP: Everwild.

Register here: xbox.com/mentoring


Venessa Nyarko (She/Her) Producer at The Coalition Region: Canada

Venessa Nyarko (She/Her)
Producer at The Coalition
Region: Canada

Venessa’s role at The Coalition involves bringing teams together to develop cohesive storytelling between gameplay, cinematics, and the sequences in between to create a unified experience for players. She develops the framework to make the best plays, getting the right people in the right conversations, and executing on bringing all the pieces together for an epic end result.

Register here: xbox.com/mentoring


Tania Chee (She/Her) Xbox Business Lead, Australia & New Zealand Region: Australia & New Zealand

Tania Chee (She/Her)
Xbox Business Lead, Australia & New Zealand
Region: Australia & New Zealand

As Xbox Business Lead for Australia and New Zealand, Tania is responsible for driving the gaming platform’s business growth across the Tasman. Tania’s career spans 20+ years across roles in Australia and the UK from IT start-ups to managing Microsoft’s gaming, consumer software and office business through the retail channel.
Tania joined Team Xbox in 2008 in the UK and moved to the Australian business in 2011 driving Xbox’s subscription business, focused on subscriber growth and launching key app partners on the platform. Having also been involved in the success of multiple console generations and launches, Tania was announced as the Lead for Xbox ANZ in 2018 after a decade with the brand.

Register here: xbox.com/mentoring


Ina Gelbert (She/Her) Director of Xbox France Region: France

Ina Gelbert (She/Her)
Director of Xbox France
Region: France

As the first woman to lead the Xbox team in France, Ina’s main motivation is making gaming a diverse, safe and inclusive environment. With professional experiences in both the FMCG and gaming industries, she brings multi-cultural views and perspectives from various backgrounds to every discussion.

Register here: xbox.com/mentoring


Melek Balgün (She/Her) Esports | Web | TV | Event Host Region: Germany, Austria & Switzerland

Melek Balgün (She/Her)
Esports | Web | TV | Event Host
Region: Germany, Austria & Switzerland

Melek is a former professional gamer and started her career at ESL. Hosting and moderating is second nature to her, both online and on the big stage. Her web magazine “Art of Gaming” for TV station arte was nominated for the Grimme Award in 2018.

Register here: xbox.com/mentoring


Mie Koshimizu (She/Her) Xbox Category Manager Region: Japan

Mie Koshimizu (She/Her)
Xbox Category Manager
Region: Japan

Originally from Japan, Mie is the Xbox Category Manager supporting the Asian Xbox team based in Singapore. She is known for her friendliness and enthusiasm for her work. Mie is passionate about advocating for Women in Gaming – especially across Asia – and encouraging all gamers, including people in industry, to share their passion. Since graduating with a Master’s degree in Business Analysis, Mie has extended her knowledge and skills in consumer, market analysis/research, and user experience as well as stories that identify customer requirements and needs. Always looking for a new challenge, she enjoys working in a demanding environment and is willing to learn new things every day.

Register here: xbox.com/mentoring


Boyoun Kim (She/Her) Communications Manager Xbox Region: Korea

Boyoun Kim (She/Her)
Communications Manager Xbox
Region: Korea

Boyoun is a Communications Manager at Xbox and leads market communications across both Korea and Japan. She is seasoned in communications with deep regional experience in corporate reputation management, issues, and crisis communications. After receiving her Master’s in Social Policy from London School of Economics, Boyoun has built up a great understanding of planning and implementation of communications campaigns as well as regional digital and social media marketing strategies. She has over 10 years of experience having worked for hardware manufacturer Lenovo, Google and a German-based start-up.

Register here: xbox.com/mentoring


With the Xbox Mentoring Program, Xbox is opening up their world to inspire and support the next generation of women leaders in gaming. We are beyond excited to share our knowledge and hope that the program generates meaningful engagements with tangible and purposeful actions to help foster career development in the games industry. Visit the Xbox Mentoring Program website to learn more about the program.

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First Women’s Bank announces new partners Microsoft and United Airlines to support the women’s economy

Spotlights client stories

CHICAGO — March 31, 2022 First Women’s Bank (FWB) on Thursday announced that Microsoft Corp. and United Airlines are the Bank’s newest Mission Partners. The companies join a growing list of FWB Mission Partners that includes Aon, Wendy’s, Comcast Corp., William Blair and the Western Golf Association, as well as other supporters, including investors Billie Jean King, Fidelity Investments, Bank of America and strategic advisors Sophia Bush and Nia Batts. In addition, FWB is spotlighting some of the small businesses it has financed since its grand opening last fall.

“Closing the gender lending gap is a critical step toward achieving gender equality, and First Women’s Bank is the bank to do it,” said Marianne Markowitz, president and CEO, First Women’s Bank. “Together with our Mission Partners and supporters, First Women’s Bank will help bridge that gap, elevate small businesses and the communities they serve, and promote more inclusive economic growth.”

FWB’s innovative strategy combines national Small Business Administration lending with deposits from mission-aligned individuals, corporations and organizations to create accessible financing for small businesses with a strategic focus on the women’s economy. The support of FWB’s Mission Partners, through FDIC-insured mission deposits, helps expand economic opportunity for the women’s economy.

“We’re excited to partner with First Women’s Bank and continue to invest in the women’s economy,” said Anita Mehra, corporate vice president of global treasury & financial services at Microsoft. “Microsoft strives to create environments where people of a diverse range of backgrounds, especially women and women of color, have the resources and support they need to thrive.”

“Women and women-led businesses are critical to growing and strengthening our economy and our communities,” said Pam Hendry, vice president and treasurer at United. “That’s why United is proud to partner with First Women’s Bank as a force for good in the communities we serve to help build a robust economic environment where women and women-led businesses have access to the opportunities and resources they need to flourish.”

In addition to Mission deposits, Microsoft plans to provide training and resources from its global skills initiative to small businesses through the FWB Collective. The FWB Collective is a community of resources, support and inspiration to help small businesses grow and thrive.

Client spotlight

Just six months after its grand opening, First Women’s Bank is delivering on its mission to grow the economy and elevate the role of women within it.

“Our clients come to us with their dreams of owning and building their businesses,” said Markowitz. “With the support of our Mission Partners, shareholders, advisors and deeply committed team, First Women’s Bank is providing the capital, resources and community to help our clients and their businesses grow and thrive.”

Aisha and Ruth Miller, owners/operators, Tropical Smoothie, Burbank, Illinois

“As two Black women forging our own path, it was important for my mother and me to align with an organization that truly believed in us,” said Aisha Miller, owner/operator of Tropical Smoothie. “From the first interaction, First Women’s Bank treated us like family and was truly invested in our personal success. We could not have asked for a better partner on this journey.”

Lauret and Tosin Odesanya, owners/operators, Scooter’s Coffee, Texas

“From day one, the First Women’s Bank team was collaborative and transparent,” said Lauret Odesanya, owner/operator of Scooter’s Coffee. “They genuinely had our best interests at heart — our problem was their problem; our success was their success. We have a trusted partner in making our aims a reality.”

About First Women’s Bank

First Women’s Bank is the only women-founded, women-owned and women-led commercial bank in the country on a mission to grow the economy and elevate the role of women within it. The Bank serves a national lending and deposit market from its flagship location in Chicago.

FWBank is a Member FDIC and Equal Housing Lender.

For more information, visit www.FirstWomens.Bank.

About United Airlines

United’s shared purpose is “Connecting People. Uniting the World.” In 2019, United and United Express® carriers operated more than 1.7 million flights carrying more than 162 million customers. United has the most comprehensive route network among North American carriers, including U.S. mainland hubs in Chicago, Denver, Houston, Los Angeles, New York/Newark, San Francisco and Washington, D.C. United Airlines Holdings, Inc. is traded on the Nasdaq under the symbol “UAL.”

About Microsoft

Microsoft (Nasdaq “MSFT” @microsoft) enables digital transformation for the era of an intelligent cloud and an intelligent edge. Its mission is to empower every person and every organization on the planet to achieve more.

For more information, press only:

Microsoft Media Relations, WE Communications for Microsoft, (425) 638-7777, [email protected]

First Women’s Bank Media Relations, Colleen Ryan, [email protected]

United Airlines Media Relations, [email protected]

Note to editors: For more information, news and perspectives from Microsoft, please visit the Microsoft News Center at http://news.microsoft.com. Web links, telephone numbers and titles were correct at time of publication but may have changed. For additional assistance, journalists and analysts may contact Microsoft’s Rapid Response Team or other appropriate contacts listed at https://news.microsoft.com/microsoft-public-relations-contacts.

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A different kind of diversity program is inspiring people to be better allies – and be OK with making mistakes

Sara Lerner was fired up and ready to jump into the fray on an imaginary bus.

The Microsoft senior program manager was exploring diversity and inclusion and chatting with her peers about a hypothetical scenario: What they would do if a bus rider made a cruel comment to a passenger who was transgender. Lerner started envisioning how she might confront the fictional bully.

Until a colleague who is transgender weighed in with a surprising twist.

If it happened to them, the person said, they wouldn’t want anyone to angrily defend them, potentially heightening tensions and causing backlash they’d then have to deal with. Instead, they’d wave, smile and ask if the other rider had any questions, trying to provide a positive interaction that wouldn’t shame the agitator but might open a dialogue instead.

A smiling woman leaning against the window of a building
Sara Lerner, a senior program manager for Microsoft (Photo by Dan DeLong)

It was an encounter Lerner was still reflecting on when Microsoft introduced its global allyship program last year. The course was offered to all employees, aiming to broaden Chief Executive Officer Satya Nadella’s push toward a more inclusive culture. But amid the global chaos of 2020 — including a pandemic requiring remote work and making relationships more challenging, acts of hate toward those with Asian heritage stemming from false rhetoric about the virus, widespread protests against racial injustice following violence against Black and African American people, and increased political tensions — the company made the introductory sessions virtual, and mandatory.

The goal is to give Microsoft’s 160,000 employees worldwide the language they need to discuss different viewpoints and difficult things in a way that offers empathy and inclusion to all, says Chief Diversity Officer Lindsay-Rae McIntyre. The program merges employees’ increased enthusiasm around advocacy with the well-known “growth mindset” platform Nadella adopted from psychologist Carol Dweck. And it adapts that from the work-performance arena to address the culture of the company, where leaders have been trying to break down silos and address bias, intolerance and discrimination.

“So much around allyship is putting the growth mindset into action, learning how to empathize with and advocate with someone else,” McIntyre says. “I’m not saying advocate for. It’s not a badge or cape. It’s a practice that we’re trying to embed so people can engage in conversation to learn from one another how to support and help one another.”

While many companies have programs to foster diversity and inclusion, Microsoft worked with neuroscientists for two years to develop a new approach.

The Microsoft Allyship Program consists of 10 segments using various media to appeal to different learning styles. Employees can take online, self-paced classes, watch video scenarios with actors portraying and discussing various work situations, and participate in facilitated sessions focused on building skills and practicing behaviors. The program teaches that there’s no limit to who can benefit from a focus on greater inclusion — everyone has an opportunity to be an ally, and everyone needs allyship in some form.

A smiling man leans against a railing
Rich Neal, a senior director at Microsoft

Rich Neal vividly remembers a meeting early on in his career with his manager and other leaders when he was the only African American in the room — not a new thing then, or now, he says — and someone made an inappropriate comment. Three seconds felt like 30 minutes while Neal contemplated what to say, when he suddenly heard his manager ask what the colleague had meant. The meeting turned uncomfortable, but Neal’s shoulders dropped with relief.

“I felt like this person checked in part of their privilege, part of their fraternity, for me,” Neal recalls. “And the next month, when I got there, it was just different. My boss had created a new reality for everyone in that session. That experience taught me that it doesn’t have to be this huge, Herculean effort to show up for other people.”

Years later, as a senior director at Microsoft, Neal was asked to attend an event for LGBTQI+ employees. There he met a woman who talked about her privilege, as someone who was white and Ivy League-educated, and challenged him to extend his privilege to others — a concept he says he’d never considered, having “correlated the word ‘privilege’ to ‘white male.’” Now he mentors and coaches people of all different ages, career stages and disciplines.

A woman looks into the camera
Microsoft Chief Diversity Officer Lindsay-Rae McIntyre

Members of majority communities often are portrayed as either offenders or saviors. But opening the aperture of the conversation to reflect topics such as mental health, age, disability and faith shows how everyone benefits from greater inclusion, McIntyre says.

Rather than shutting people down for offenses, the allyship program encourages employees to learn, grow, make mistakes and get better.

“Allyship isn’t perfect,” she says. “You’re going to fail sometimes. But we hold each other accountable for what we’re aiming for. We show people what good and bad looks like so they actually understand some of the well-intended behavior doesn’t land the way they want it to. And ultimately we’re giving people the skill sets to deepen their connections” — and improve their work performance as a result.

The two are inextricably linked for Steve Chu, an account executive on Microsoft’s state and local government team in Kansas City.

A man stands in front of a tall building
Steve Chu, an account executive on Microsoft’s state and local government team in Kansas City

Chu grew up in Alaska with a mother of German descent and father of Chinese lineage. He says he experienced “a lot of harsh racism” as a child and denounced the Asian-American half of his heritage, at one point telling his parents he wanted to change his last name. But while taking the Microsoft course last year, Chu began exploring ways to be more authentic to his whole self. He ended up having the most successful year of his career.

“That really changed everything for me, to embrace both sides of my heritage,” Chu says. “It’s freed me up. I don’t expend energy anymore on covering the Chinese aspects of my personality, so I can focus that energy on more meaningful efforts.”

Research backs up Chu’s experience and has shown that companies with greater employee diversity are more innovative and profitable. But diversity and inclusion require intention.

“If we want to make sure our products are created for people around the world, we need to make sure those varied perspectives are represented, heard and acted upon,” says Diana Navas-Rosette, who leads strategy and innovation on Microsoft’s Global Diversity & Inclusion team. “So we need to have the space and the right behaviors in place for people to be able to speak up and to respectfully challenge each other and have conversations about different perspectives, views and values.”

A woman leans against a wall and looks into the camera
Diana Navas-Rosette, who leads strategy and innovation on Microsoft’s Global Diversity & Inclusion team

Recognizing that Microsoft’s data-driven workforce would respond best to a science-based approach to allyship, Navas-Rosette’s team worked with New York University’s Center for Diversity, Inclusion and Belonging and with the NeuroLeadership Institute to identify what prevents people from acting as allies and how to move them from fearful bystanding toward empathetic action. The institute partners with doctors, neuroscientists, researchers and educators who help create a scientific yet practical way to improve leadership effectiveness, sometimes hooking people up to various scans to watch where the blood flows in their brains and to measure cortisol and heartrates as they’re put into different situations.

Discourse about privilege can divide people and make them feel threatened by each other. And the brain processes social threats, such as exclusion and rejection, much the same way it processes physical pain, says Katherine Milan, the institute’s senior vice president of client experience and product.

So the group’s work connects well with Microsoft’s growth-mindset approach by emphasizing collaboration instead of competition, to lower the threat and encourage engagement, Milan says. While many allyship efforts urge people to muster up the courage to confront those who speak or act in a non-inclusive way, Microsoft’s program aims to create a shame-free learning atmosphere for everyone.

A woman looks at the camera
Katherine Milan, the NeuroLeadership Institute’s senior vice president of client experience and product

And Microsoft’s culture seems to be shifting since the first workshop in July 2019, with surveys indicating employees are feeling more safety and comfort in speaking up even when conversations are difficult, Milan says. But it’s a journey, she says.

“You can’t just take one workshop,” Milan says. “It’s a muscle that you stretch and grow and build every day, and you have to practice repeatedly.”

The pandemic has changed personal interactions in many ways, and some displaced teams have even managed to find greater unity by being more deliberate.

“At the office, there can be dozens of short interactions throughout the day, bumping into people in the halls and cafeteria and having quick conversations,” says Parul Manek, a director of program management for Microsoft’s Enterprise Cloud division. “That doesn’t happen now, so you have to be a more intentional ally. Yesterday I observed someone in a meeting who just didn’t seem like themselves, so I reached out afterward and discovered they had issues working from home and were overwhelmed, and I was able to help them with some strategies to cope.”

A smiling woman leans against the column of a building.
Parul Manek, a director of program management for Microsoft’s Enterprise Cloud division (Photo by Dan DeLong)

Manek became acutely aware of how it felt to be excluded when she moved with her parents to England from India. Since her family hadn’t had the privilege of learning English before immigrating, she felt she didn’t belong in her new home. New friends were intentional about helping her fit in, though, and now she’s spent a lifetime similarly on the lookout for anyone who might be struggling and in need of help.

Manek says she’s seen a clear impact in her work from Nadella’s focus on empathy, even though it’s not an obvious element in a company where employees are so focused on excellence. But she’s noticed that empathy encourages humility and understanding without judgment, which promotes personal connections and, accordingly, workplace collaboration.