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Nine leading businesses launch new initiative to accelerate progress to a net zero future

Initiative is committed to leading by example, charting the course for other businesses to follow

REDMOND, Wash. – July 21, 2020 – The heads of nine companies today announced the establishment of a new initiative to accelerate the transition to a net zero global economy. The initiative, known as Transform to Net Zero, intends to develop and deliver research, guidance, and implementable roadmaps to enable all businesses to achieve net zero emissions.

The Initiative will be led by founding members including A.P. Moller – Maersk, Danone, Mercedes-Benz AG, Microsoft Corp., Natura &Co, NIKE, Inc., Starbucks, Unilever, and Wipro, as well as Environmental Defense Fund (EDF). The Initiative is supported by BSR, which is serving as the Secretariat for the Initiative.

Transform to Net Zero will focus on enabling the business transformation needed to achieve net zero emissions no later than 2050, in addition to driving broader change with a focus on policy, innovation, and finance. The outputs of the initiative will be widely available to all, though additional companies may join. The Initiative intends to complete the outputs of this work by 2025.

The work will be led by the following principles:

  1. Focused on transformation: Delivering on our individual commitments and translating into action, which will include corporate strategy, governance and accountability, finance and operations, risk management, procurement, innovation and R&D, marketing, and public affairs.
  2. Led by science and best practice data and methods: Committed to standardized approaches to achieve what the best available science requires for a 1.5°C world; committed to improving the quality and availability of research, data, and tools for all; committed to the highest return for the climate on investment.
  3. Leveraging existing efforts: Committed to open collaboration with existing net zero initiatives (sign-on, advocacy, sectorial, methodology efforts) to leverage existing work and advance business transformation to net zero.
  1. Strong governance and oversight: At the highest levels of the company, governance and oversight structures will work to achieve net zero, including through developing innovative products, services, and business models.
  2. Robust reduction and removal across the extended enterprise: Net zero requires emissions reductions across the entire value chain, including impact of products and services and supply chain. Net zero requires us to achieve greenhouse gas (GHG) emissions reductions aligned with the latest science and increase our capacity for GHG removals in the near term to be the path to get companies—and the world—to net zero no later than 2050 to ensure a stable climate, and will mean a mix of climate-positive actions should be pursued.
  3. Investment in innovation: Substantial commitment and willingness to invest in and accelerate innovation to achieve net zero transformation, including partnering with others.
  4. Policy engagement: Advancing public policy that enables and accelerates progress towards net zero, and engagement with bodies such as trade associations to achieve this objective.
  5. Transparency and accountability: Public reporting and disclosure on progress towards net zero transformation to key stakeholders, including investors, customers, consumers, and where required―regulators; sharing information with all stakeholders on good practice to net zero transformation.
  1. Just and sustainable transition: We know that marginalised groups and low-income communities bear the greatest impacts of climate change. Therefore, we will help enable conditions needed to achieve effective, just, and sustainable climate solutions for people of all gender, race, or skills.

Commentary:

A.P. Moller – Maersk

Søren Skou, CEO of A.P. Moller – Maersk, said: “A.P. Moller – Maersk is committed to a carbon-neutral future of transport and logistics. To contribute to the Paris agreement’s goal, we announced our ambition of having net-zero CO2 emissions by 2050 back in 2018. Since then we have taken several concrete actions to decarbonise the industry. The overall target of keeping global warming below 1.5 degrees can only be reached through strong alliances across sectors and businesses. We are therefore happy to join Microsoft and other global companies in the Transform to Net Zero initiative.”

BSR

Aron Cramer, President and CEO of BSR, said: “Over the past decade, many businesses have committed to net zero targets. It is now time to accelerate the actions needed to achieve this essential goal. Our window for staying under 1.5 degrees of warming is closing, and fast.  We are now in a decisive decade, in which we must urgently decarbonize the economy, if we are to stave off the worst impacts of climate change. That’s why Transform to Net Zero is so important. More than just setting a high bar for inspiration, Transform to Net Zero will provide companies with an actionable roadmap enabling them to transform their businesses to thrive in and shape a net zero economy.”

Danone

Emmanuel Faber, Chairman and CEO of Danone, said: “Our One Planet. One Health frame of action puts the climate at the core of the food system transformation. Carbon neutrality is therefore not optional for Danone, it is a way to reinvent our growth model. This revolution cannot be achieved alone. That’s why I truly believe in the collective power of Transform to Net Zero. Let’s share best practices and build new systems to create the evidence-based solutions that will help us drive the change and keep global warming under 1.5°C.”

Environmental Defense Fund

Fred Krupp, President of Environmental Defense Fund, said: “The gap between where we are on climate change and where we need to be continues to widen. So does the gap between businesses that just talk about action and those that are actually getting the job done. This new initiative holds tremendous potential for closing these gaps. Especially if other businesses follow in the coalition’s footsteps, leading by example and using the most powerful tool that companies have for fighting climate change: their political influence.”

Mercedes-Benz AG

Ola Källenius, Chairman of the Board of Management of Daimler AG and Mercedes-Benz AG, said:

“If there is one lesson we can learn from dealing with the COVID-19-pandemic it is how much we can achieve if we act together. This is the only way we can also win the fight against climate change. We need to set common goals and implement measures to achieve them. That’s why we are joining ‘Transform to Net Zero.’ Our mission at Mercedes-Benz is CO2-neutral mobility. We are making good progress towards this end and we are determined to follow through.”

Microsoft

Brad Smith, President, Microsoft, said: “No one company can address the climate crisis alone. That’s why leading companies are developing and sharing best practices, research, and learnings to help everyone move forward. Whether a company is just getting started or is well on its path, Transform to Net Zero can help us all turn carbon commitments into real progress toward a net zero future.”

Natura &Co.

Roberto Marques, Executive Chairman of the Board and group CEO of Natura &Co., said: “At Natura &Co we truly believe in cooperation. We recently released our 2030 Commitment to Life in which we set for all our business the target to become net carbon zero in ten years. But to address the climate crises the world is facing, we need to help each other to do more and faster. The Net Zero initiative strives to do just that, bringing together companies committed to making the right changes at the right pace. We are committed to build a brighter future that will allow not only a greener world for future generations but the economic recovery under new premises that that society is demanding.”

NIKE, Inc.

Andy Campion, Chief Operating Officer, NIKE, Inc., said: “When it comes to protecting the playing field we share—our planet—there isn’t a moment to lose. That’s why we aren’t waiting for solutions to climate change, we’re coming together as global leaders to create them. If we act now, and work together, we can drive meaningful progress toward a more sustainable future. We’ll be relentless in our pursuit of ensuring a healthy planet for generations of athletes to come.”

Starbucks

Kevin Johnson, Starbucks President and Chief Executive Officer, said: “Starbucks aspires to be a resource-positive company by building on our long history in sustainability. Joining Transform to Net Zero aligned with our aspiration for a more sustainable future. Partnering with other like-minded companies, we will open-source best practices, advocate for positive government policies, and support a just transition. We believe in driving real change and encourage other organizations to join us in this critical effort for humanity.”

Unilever

Alan Jope, Unilever CEO, said: “The climate crisis is not only a threat to our environment, but also to lives and livelihoods, and it is critical that we all play a part in addressing it. The business world of the future cannot look like it does now; in addition to decarbonisation, a full system transformation is needed. That’s why we’re pleased to join other leading businesses as a founding member of Transform to Net Zero so we can work together and accelerate the strategic shift that is needed to achieve net zero emissions; in Unilever’s case, by 2039.”

Wipro

Thierry Delaporte, Chief Executive Officer and Managing Director, Wipro Limited, said: “We are pleased to be a founding member of Transform to Net Zero. It is closely aligned with our values and our commitment to sustainability. Climate change is a defining challenge for our times and we firmly believe that businesses must step up and address the challenges head-on. A partnership forum like this can help catalyse and accelerate such a response and guide our future engagements across the value chain through a collaborative spirit of innovative, transformational solutions.”

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Zero Waste Certified: Microsoft Hackathon team shares how they’ve achieved sustainability honor 2 years running

While Microsoft’s Puget Sound campus has achieved Zero Waste Certification since 2016, the Hackathon was the first Microsoft event to achieve that honor in 2018, and again in 2019. With sustainability as a priority, the Hackathon planning teams share details of what it means to be zero waste.

Every summer Hackathon brings together employees from different disciplines and organizations, along with customers, nonprofits, students and teachers, to build on the ideas that inspire them. Typically, Hackathon’s presence energizes the Redmond campus in the form of football-field sized tents accommodating thousands of participants who gather to hack on projects. This year, participants will experience the same lively and inspiring energy, in collaboration with enthused colleagues, from within the comforts of their home. An endeavor as large as the Hackathon experience requires careful planning and thoughtful solutions to reduce the event’s carbon footprint and grow more sustainable each year.

Microsoft Hackathon 2019 in RedmondParticipants of Hackathon 2019 in Redmond entering the Hackathon tents. Photo credit: Scott Eklund

Early this year Microsoft’s leaders announced the company’s commitment to be carbon negative by 2030, reducing and removing direct carbon emissions and emissions across supply chains. Environmental responsibility and sustainability have been a priority driving both large- and small-scale efforts at the company. Microsoft’s new Silicon Valley campus will be the first tech campus with Net-Zero Water certification. Projects born from employee passion like FarmBeats help farmers around the world sustainably grow and manage their crops. At Microsoft’s global Hackathon, the world’s largest private hackathon with participation from employees in nearly 70 countries, a Sustainability Challenge was set forth calling for projects to accelerate innovation and environmental sustainability across the company and around the globe.

While Microsoft’s Puget Sound campus has achieved zero waste certification since 2016, Hackathon was the first Microsoft event to achieve Zero Waste Certification in 2018, and was re-certified in 2019. According to Green Business Certification Inc., the certification program’s goal is to divert at least 90% of waste from the landfill, rating facilities with a point-based credit system on how well they perform “in minimizing their non-hazardous, solid wastes and maximizing their efficiency in the use of resources.”

What does zero waste look like at Microsoft Hackathon?

In 2018, the Hackathon planning team alongside vendors and suppliers brought more awareness to sustainability, installing customized signage around the working space in the tents and the food areas. Expertly trained Zero Waste Ambassadors were stationed at disposal bins to help direct waste into the proper containers, ensuring all materials were sorted properly both at the front and back of house.   Educational outreach coordinators helped participants  be more aware of what items they used and discarded, the diligent SBM Janitorial staff used color coordinated bags to line disposal bins to distinguish between landfill, recycle, and compost, a best practice that has since been implemented for all campus-wide waste bins. The food and catering team switched to durable serving platters, which helped reduce the amount of compost material generated from the event by 3.8 tons, the weight of two mid-sized cars. Suppliers and vendors for Hackathon re-used materials from previous years, including furniture, carpet, pallets, and the tents themselves. These are a few of the initiatives that helped Hackathon achieve Gold-Level Zero Waste Certification in 2018.

By the next summer, Hackathon crews had identified additional opportunities for sustainability that built on the previous year’s successful model. New sustainability goals and standards achieved in 2019 included requirements for all event supplies to arrive with limited packaging and 100% recyclable packaging, publicizing waste reduction educational materials for attendees when they registered online for the event, requiring vendors to take responsibility for products and packaging, planning and tracking all environmentally preferred practices and products, and giving preference to vendors who embraced zero waste goals.

Hackathon 2019 food and beverage areaHackathon 2019 food and beverage area. Photo credit: Scott Eklund

2019 was also the second year that Hackathon had a single dining tent and kitchen, saving food and catering teams time and resources. Tim O’Brien, Director of Operations for catering, explained how this cut down on waste. “Having more than one kitchen causes some waste running back and forth between places. With a single kitchen and dining tent, we saved on transportation – all our routes back and forth are right-hand turns so vehicles were not sitting and idling, reducing our carbon footprint and prioritizing safety, with continuous routing back and forth. It makes things a lot more efficient.” Tim works with a team of 200 kitchen and catering staff that keep the hackers fed and happy from sunrise to sunset. They feed on average 40,000 meals daily during the Hackathon. “At base, we had everything pre-packed and ready to roll. Some of those efficiencies are translated to less vehicles on the road. We also used all electric golf carts on the Hackathon fields,” Tim explained.

From the durable serving platters, to meals that used only essential, natural ingredients, the catering team’s choices greatly reduced waste and cost.

But the biggest food-related efficiency in 2019 came in the form of replacing snack boxes with a bulk presentation of self-serve snacks. “This was the first year we truly felt we solved the snack dilemma,” said Kayte Caldwell, Production Planner with Eventions, Microsoft’s campus-wide event planning staff managed by Compass Group. “The snack boxes had caused a very interesting behavior where people would take more than they actually needed, or they wouldn’t eat certain items in the box, leading to more wasted food.” With the new snack bar presentation, participants only took what they wanted and in smaller portions, wasting less. Kayte worked closely with Tim and other stakeholders for the event, handling logistics and managing expectations across groups to ensure everyone could operate at their best.

For Hackathon participants who see what seems like an abundance of food, enough to feed thousands of hackers three meals a day, a valid concern might be ‘What happens to the leftover or un-eaten food?’ The reality is that careful planning and adjustments are made up until the very last moment about how much food is prepared, and during the event, catering staff are rigorously monitoring how much food should be served at any given time depending on the demand. All leftovers are composted, except for any food that has not been served which is donated to nonprofit organizations like Food Lifeline and Northwest Harvest.

Hackathon 2019 snack barHackathon 2019 food and beverage. Photo credit: Scott Eklund

“We went from Gold level to Platinum-Level Zero Waste Certification, which is the highest level of certification, and I think that shows the hard work we put into it,” said Leah Tischler, Site Sustainability Manager with SBM who brought her knowledge and experience implementing strategies on campus to the Hackathon. Leah and her team were fundamental in helping Hackathon achieve Zero Waste Certification.

An important part of the sustainability efforts included re-using or up-cycling products, something that Leah hopes they can do more of in the future. In fact, over 200 tons of material was re-used from Hackathon 2019, everything from furniture to electronic waste to office supplies, including 1.25 tons in food donations.

During the event 11 tons of material including food waste and products were diverted from the landfill, commercially composted, and given new life with Cedar Grove, a local Washington industrial composting company who make their finished product available to consumers. “I’d like to find opportunities for waste reduction and integrate more of the circular economy process,” said Leah. “For example, we could use the compost to grow food on campus that we later consume.”

Rather than creating products from new materials, the circular economy approach is to use products and materials that already exist to reduce carbon emissions and generate less waste since less new material is created overall. Beyond Hackathon efforts, Microsoft Dining and those supporting Real Estate and Facilities have a long history of close collaboration, building synergies to develop and innovate new smart ways to be more sustainable on campus. Many of those tactics involved practicing a circular economy. “We recycle our cooking oil and make it into soap to use on campus,” explained Leah. “Whatever we send out for recycle, we always think about how we can bring it back to our events or on campus so it can serve another purpose.”

As society embraces more virtual meetings and telework, there is an opportunity for each person to be more conscientious of sustainability within their homes. Hackathon 2020 will follow the course of other large-scale events and become an all virtual event, creating a whole new set of challenges and opportunities. The frenetic energy of on-site Hackathon venues and gatherings will be translated into a deeper global connection felt from home offices, living rooms, and kitchen tables around the world. To engage participants on sustainability, Brad Smith is sponsoring this year’s Sustainability Challenge at Hackathon. The Sustainability Challenge will reflect the Microsoft’s ambition in addressing four resource areas: carbon, water, waste, and ecosystems. In addition to the Sustainability Challenge which will call for ideas and projects from employees and teams, there are plans underway to bring the sustainability message into the virtual Hackathon experience including programming, communications, and more tips for how every individual can  minimize waste.

Waste Ambassadors at Hackathon 2019Hackathon 2019 Waste Ambassador. Photo credit: Leah Tischler

“Waste prevention is the most effective way to reduce the amount of waste we create. Before you purchase, consider if there’s a need to buy that item you want,” said Alessandra Pistoia, Program Manager leading Microsoft’s global waste and circular economy program,  spanning operations and products. Her charter is to help define corporate sustainability goals for waste and circularity, including events. Alessandra has expert knowledge on how to be more sustainable with waste from basic life hacks to more complex regulations around responsible materials management. “I encourage folks to take a moment to think before tossing anything away. First consider if it can be reused or redistributed to another organization, like Goodwill. If it needs to go out for curbside pickup, be sure to separate into the appropriate bin. By separating our waste materials into the right bin we support a healthy recycling system and minimize the amount of waste that goes to a landfill. Know where things go before you throw.”

Alessandra also pointed out that it is important to remember sustainability can be practiced as individual or collective action. Impact can be made at any scale. Individual efforts to reduce what you buy or repair a broken object make a positive impact personally and at a global scale. Similarly, if as a society we practice sustainable materials management, we will see the optimization of material use and less waste generated overall. In the end the goal is a universal one – improving quality of all life, together.

Read more about Microsoft’s commitment to be carbon negative by 2030.

Learn more about the work Microsoft is doing around sustainability:

Environmental Sustainability – Microsoft CSR

Celebrate Earth Day and explore sustainability in Minecraft: Education Edition

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Lucas Joppa on 50th anniversary of Earth Day: Our environmental commitments are as crucial as ever

Every Earth day serves as reminder to give thanks to the incredible benefits nature provides to people, and to recommit ourselves to building a sustainable future for us all. This Earth Day, its 50th anniversary, is taking place in the middle of the COVID-19 crisis. Quite rightly, this is a time when ensuring the immediate health and safety of people around the world is the priority issue of the moment and the year. Yet, through this crisis and beyond, we must remain dedicated to building solutions to the environmental challenges that face us all.

Five decades ago, Gaylord Nelson, a U.S. Senator from my home state of Wisconsin, had the idea for Earth Day as a way to give a voice to the rising awareness about environmental concerns. He brought together a group of diverse organizations – advocacy, religious, education and civic society – that wanted to increase awareness about the health of the planet and inspire people to live in a more sustainable way.

Now, as we celebrate the 50th anniversary of Earth Day, I am reflecting on the enormity of those challenges and how technology can help address them. My passion for the environment was ignited as a child exploring the woods by my home with a sense of wonder and fascination about how the natural world worked. My love of science and belief that technology provides an opportunity to move faster than environmental decline brought me to Microsoft, where sustainability is a core operating value. Now, the urgency of the environmental crisis has reached new heights and we need to rapidly address climate change to avoid the catastrophe that will come from complacency.

Senator Nelson understood that it would take collective action and purpose to reverse the harmful impacts of human activity on the environment. In the 50 years since, our environmental problems have become a global crisis needing urgent attention. In our pursuit of solutions, we should look to data, and to science. The former tells us where we are, and the latter tells us what we need to do to avert the worst social, environmental and economic impacts of a planet whose health is in rapid decline. Worryingly, the gap between the data and the science grows, and the news is grim. Of course, it is heartening that we’re seeing governments and organizations around the world increase their ambitions to address that gap, but we must all move faster and more aggressively. That is why, earlier this year, we accelerated our environmental sustainability strategy at Microsoft with a company-wide focus on four critical areas: carbon, water, ecosystems and waste. Our core strategy rests on setting ambitious goals and outlining detailed plans.

In January, we launched a bold new ambition to address our carbon footprint. By 2030, we will be carbon negative for scopes 1, 2 and 3: meaning our direct carbon emissions, emissions associated with our electricity consumption, and emissions resulting from our supply and value chains. By 2050, we will remove from the environment all the carbon the company has emitted either directly or by electrical consumption since it was founded in 1975. By 2025, we will power 100% of our business with renewable energy. And we are putting our capital to work to stimulate and accelerate the development of climate technologies with a $1 billion investment over the next four years.

Last week, we announced our plan to address the decline of biodiversity and ecosystems. Maintaining nature for the benefit of current and future generations is one of humanity’s greatest challenges; deploying technology to support this global effort is one of ours. Our new biodiversity initiative aims to put data and digital technology to work, including through an ambitious program to aggregate environmental data from around the world and put it to work in a new “planetary computer.” We will combine this and our expanded AI for Earth program with new work enabling partners and customers to use the resulting output to enhance environmental decision-making in their organizational activities. We’ll also use it to speak out on ecosystem-related public policy issues and take responsibility for Microsoft’s own land footprint.

This summer, we will share our plans on waste and this fall we will share our plans on water. As we work across the company to reduce the environmental impact of our business, we will build the technology solutions that help our customers do the same.

I had planned to spend this 50th anniversary of Earth Day paying homage in person to Senator Nelson’s legacy at the University of Wisconsin-Madison’s institute that bears his name – the Nelson Institute for Environmental Studies. Those plans, like those of so many people’s plans around the world, have changed due to the COVID-19 crisis, but they have not been canceled. I will join participants from around the world, virtually, for a celebration of the impact of Earth Day. And I will help lead discussions about how we can learn from the successes and failures of the past to build a better future. Because, as the COVID-19 crisis reminds us every day, to be a healthy society we must have a healthy planet. Working together, we can have one – and technology can help us get there.

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Celebrate Earth Day, explore sustainability in Minecraft: Education Edition

To celebrate the 50th anniversary of Earth Day, Minecraft: Education Edition has launched new renewable energy lessons and immersive worlds. This content is available for educators and students using Minecraft: Education Edition as well as Minecraft players on the Bedrock platform. Students can explore different energy sources, solve a town’s power problems, and design and manage a sustainable city—all in Minecraft! For students learning from home during school closures, the Lumen City Challenge and Lumen Power Challenge provide a fun way to bring Earth Day into the virtual classroom or home learning environment.

These two new lessons were developed by EIT InnoEnergy, Europe’s largest sustainable energy innovation engine, in partnership with the Minecraft creators at Blockworks. The Lumen City Challenge invites students to manage a city’s infrastructure, which involves selecting power sources and keeping budgets balanced. As students build their ideal city, they learn the challenges of energy storage and the delicate balance between cost, power output, and pollution. In the Lumen Power Challenge, learners repair a town’s energy infrastructure including offshore wind turbines, rooftop solar panels, and a hydroelectric dam. Each of these challenges offers students a unique opportunity to use critical thinking to solve problems in-game and learn about real-world energy issues.

Anyone with a valid Office 365 Education account can access Minecraft: Education Edition through June 2020. If you don’t already have Minecraft: Education Edition, you can get started here. Access the Lumen challenges in the in-game lesson library. (For those using other versions of the game, Minecraft Bedrock players can download the maps from the in-game Marketplace where they are available for free as part of a new Education Collection through June 2020.)

For the first time since its founding in 1970, Earth Day will be celebrated mostly online with learning resources like Minecraft: Education Edition, shared by organizations around the world to raise awareness of environmental issues and encourage people to act. Minecraft also supports the current need for distance learning with features and content that help keep students connected, engaged, and inspired. From the new Lumen renewable energy challenges to immersive lessons introducing topics like wildlife conservation and biodiversity, Minecraft: Education Edition provides educators and families with great options to celebrate Earth Day from home this year.

Check out the Earth Day lessons and worlds for Minecraft: Education Edition to use in your virtual classroom and explore other Minecraft distance learning resources.

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Join us tomorrow at 8:30 a.m. PT to learn about Microsoft’s focus on biodiversity and ecosystems

Join us at 8:30 a.m. PT on Wednesday, April 15, to learn about Microsoft’s focus on biodiversity and ecosystems

Microsoft will be carbon negative by 2030

The scientific consensus is clear. The world confronts an urgent carbon problem. The carbon in our atmosphere has created a blanket of gas that traps heat and is changing the world’s climate. Already, the planet’s temperature has risen by 1 degree centigrade. If we don’t curb emissions, and temperatures continue to climb, science tells us that the results will be catastrophic.

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Gretchen O’Hara’s next chapter: shaping a sustainable future with AI

Organizations around the world are going through rapid digital transformation. This is especially true in the US Market, where we see this phenomena being accelerated by the scale and agility of the Cloud and fueled by the latest innovation in machine learning and artificial intelligence. As they progress through their transformations and examine impacts on employees, partners, customers, and society, new strategies are emerging with socio-environmental factors with sustainability at the center.

We’re just at the beginning of what is possible with AI, endless possibilities not only for companies and partners but for everyone to benefit from improved societal impact, social good and sustainability. All requiring the need for a strong ecosystem and strategic private & public partnerships to build a trusted and secure future with new AI innovations and solutions. I’m delighted to share I’ve taken a new role at Microsoft to address both of these challenges: Vice President, AI Country Strategy & Sustainability Partnership for the US Microsoft Subsidiary. Focused on driving cross-boundary collaboration and transformation at scale, my new team and I will build strategies and partnerships that strengthen Microsoft’s position in the US as the leader in Cloud & AI, and leverage that knowledge into delivering in the US on Microsoft’s sustainability promise to be carbon negative by 2030.

Microsoft is making big, strategic bets on Cloud & AI and I look forward to driving digital transformation the US with a holistic view of the partner ecosystem—from customers and partners to developers and other strategic partnerships. Through the development of private and public partnerships we will drive technology innovation and ecosystem activation and begin to utilize Microsoft’s $1B investment in support of sustainability agendas across the US.

I have always been passionate about building teams that help shape the future of new technologies; and this new role creates the connections and opportunities for expansion of Microsoft’s mission to empower people, and drive growth and economic prosperity at a global level. The chance to leverage AI and sustainability to help us solve the world’s most vexing challenges is an opportunity for us all—and I’m grateful to be at a company that supports this mission.

While this will be a transition from my current charter in leading Go-To-Markets as a strategic advantage for Microsoft’s commercial partners, I’m excited to see the role the Microsoft community and its tens of thousands of partners will play in driving the future of AI and sustainability.

If you’re interested in learning more about how we are partnering with customers, commercial partners, developers, students and startups, follow along!

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Artificial intelligence makes a splash in efforts to protect Alaska’s ice seals and beluga whales

When Erin Moreland set out to become a research zoologist, she envisioned days spent sitting on cliffs, drawing seals and other animals to record their lives for efforts to understand their activities and protect their habitats.

Instead, Moreland found herself stuck in front of a computer screen, clicking through thousands of aerial photographs of sea ice as she scanned for signs of life in Alaskan waters. It took her team so long to sort through each survey — akin to looking for lone grains of rice on vast mounds of sand — that the information was outdated by the time it was published.

“There’s got to be a better way to do this,” she recalls thinking. “Scientists should be freed up to contribute more to the study of animals and better understand what challenges they might be facing. Having to do something this time-consuming holds them back from what they could be accomplishing.”

Woman sits on boat with iceberg behind her
NOAA scientist Erin Moreland felt sure there was a technological solution to help her team sort through millions of aerial images of ice each year. She hit the jackpot with artificial intelligence. (Photo provided by NOAA)

That better way is now here — an idea that began, unusually enough, with the view from Moreland’s Seattle office window and her fortuitous summons to jury duty. She and her fellow National Oceanic and Atmospheric Administration scientists now will use artificial intelligence this spring to help monitor endangered beluga whales, threatened ice seals, polar bears and more, shaving years off the time it takes to get data into the right hands to protect the animals.

The teams are training AI tools to distinguish a seal from a rock and a whale’s whistle from a dredging machine’s squeak as they seek to understand the marine mammals’ behavior and help them survive amid melting ice and increasing human activity.

Moreland’s project combines AI technology with improved cameras on a NOAA turboprop airplane that will fly over the Beaufort Sea north of Alaska this April and May, scanning and classifying the imagery to produce a population count of ice seals and polar bears that will be ready in hours instead of months. Her colleague Manuel Castellote, a NOAA affiliate scientist, will apply a similar algorithm to the recordings he’ll pick up from equipment scattered across the bottom of Alaska’s Cook Inlet, helping him quickly decipher how the shrinking population of endangered belugas spent its winter.

The data will be confirmed by scientists, analyzed by statisticians and then reported to people such as Jon Kurland, NOAA’s assistant regional administrator for protected resources in Alaska.

Scientist Manuel Castellote (right) goes out in Alaska’s Cook Inlet each spring and fall to collect microphones at the bottom of the sea. He and his team first ping the equipment, instructing it to release the microphone so it can resurface. Then they bring it onboard to download the data before guiding the equipment back down to the ocean floor, where it will listen for another six months. (Photo by Daniela Huson with Ocean Conservation Research)

Kurland’s office in Juneau is charged with overseeing conservation and recovery programs for marine mammals around the state and its waters and helping guide all the federal agencies that issue permits or carry out actions that could affect those that are threatened or endangered.

Of the four types of ice seals in the Bering Sea — bearded, ringed, spotted and ribbon — the first two are classified as threatened, meaning they are likely to become in danger of extinction within the foreseeable future. The Cook Inlet beluga whales are already endangered, having steadily declined to a population of only 279 in last year’s survey, from an estimate of about a thousand 30 years ago.

Individual groups of beluga whales are isolated and don’t breed with others or leave their home, “so if this population goes extinct, no one else will come in; they’re gone forever,” says Castellote. “Other belugas wouldn’t survive there because they don’t know the environment. So you’d lose that biodiversity forever.”

Yet recommendations by Kurland’s office to help mitigate the impact of human activities such as construction and transportation, in part by avoiding prime breeding and feeding periods and places, are hampered by a lack of timely data.

“There’s basic information that we just don’t have now, so getting it will give us a much clearer picture of the types of responses that may be needed to protect these populations,” Kurland says. “In both cases, for the whales and seals, this kind of data analysis is cutting-edge science, filling in gaps we don’t have another way to fill.”

A man and a woman stand in front of a helicopter.
Erin Moreland’s first ice seal survey was in 2007, flying in a helicopter based on an icebreaker. Scientists collected 90,000 images and spent months scanning them but only found 200 seals. It was a tedious, imprecise process. (Photo provided by NOAA)

The AI project was born years ago, when Moreland would sit at her computer in NOAA’s Marine Mammal Laboratory in Seattle and look across Lake Washington toward Microsoft’s headquarters in Redmond, Washington. She felt sure there was a technological solution to her frustration, but she didn’t know anyone with the right skills to figure it out. 

She hit the jackpot one week while serving on a jury in 2018. She overheard two fellow jurors discussing AI during a break in the trial, so she began talking with them about her work. One of them connected her with Dan Morris from Microsoft’s AI for Earth program, who suggested they pitch the problem as a challenge that summer at the company’s Hackathon, a week-long competition when software developers, programmers, engineers and others collaborate on projects. Fourteen Microsoft engineers signed up to work on the problem.

“Across the wildlife conservation universe, there are tons of scientists doing boring things, reviewing images and audio,” Morris says. “Remote equipment lets us collect all kinds of data, but scientists have to figure out how to use that data. Spending a year annotating images is not only a bad use of their time, but the questions get answered way later than they should.”

Moreland’s idea wasn’t as simple as it may sound, though. While there are plenty of models to recognize people in images, there were none — until now — that could find seals, especially real-time in aerial photography. But the hundreds of thousands of examples NOAA scientists had classified in previous surveys helped technologists, who are using them to train the AI models to recognize which photographs and recordings contained mammals and which didn’t.

“Part of the challenge was that there were 20 terabytes of data of pictures of ice, and working on your laptop with that much data isn’t practical,” says Morris. “We had daily handovers of hard drives between Seattle and Redmond to get this done. But the cloud makes it possible to work with all that data and train AI models, so that’s how we’re able to do this work, with Azure.”

Can you spot the seals in this aerial photograph (left)? Look at the thermal image (right), and then back at the photo — can you even see them now? This is what AI will help NOAA scientists sort through. (Photo provided by NOAA, from a survey of Alaska’s Kotzebue Sound, where the ice had melted, forcing the seals closer together than normal.)

Moreland’s first ice seal survey was in 2007, flying in a helicopter based on an icebreaker. Scientists collected 90,000 images and spent months scanning them but only found 200 seals. It was a tedious, imprecise process.

Ice seals live largely solitary lives, making them harder to spot than animals that live in groups. Surveys are also complicated because the aircraft have to fly high enough to keep seals from getting scared and diving, but low enough to get high-resolution photos that enable scientists to differentiate a ring seal from a spotted seal, for example. The weather in Alaska — often rainy and cloudy — further complicates efforts.

Subsequent surveys improved by pairing thermal and color cameras and using modified planes that had a greater range to study more area and could fly higher up to be quieter. Even so, thermal interference from dirty ice and reflections off jumbled ice made it difficult to determine what was an animal and what wasn’t.

And then there was the problem of manpower to go along with all the new data. The 2016 survey produced a million pairs of thermal and color images, which a previous software system narrowed down to 316,000 hot spots that the scientists had to manually sort through and classify. It took three people six months.

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Microsoft Advertising aims to plant 250,000 trees this year; here’s how you can take part

Microsoft’s commitment to harnessing the power of technology to help everyone, everywhere to build a more sustainable future is more important than ever. Last week, Microsoft announced an immense commitment to our environment and our earth’s future. Microsoft committed to getting to Carbon Negative by 2030 and by 2050, remove from the environment all the carbon the company has emitted either directly or by electrical consumption since it was founded in 1975. Microsoft has also created a new $1 billion climate innovation fund to accelerate the global development of carbon reduction, capture, and removal technologies.
 
Aligned to this company-wide mission, we at Microsoft Advertising are excited to announce our support of Microsoft’s global sustainability initiative with a goal to plant 250,000 trees in 2020 on behalf of our clients, and with support from our partners and employees.  We’ll also be striving to be more sustainable at our events — by reducing swag, for example.

How, why and where we’re planting 250,000 trees

A key part of Microsoft’s culture is to empower employees to give back to and be active in programs that benefit our global and local communities. Microsoft Advertising has teamed up with our syndication partner, Ecosia to plant trees on behalf of our clients. Ecosia puts its profits from searches toward planting trees. We’re thrilled to work with Ecosia to support tree planting in the following locations:
 

  • The Jane Goodall Institute to reforest wild chimpanzees’ habitat in Uganda
  • Turning deserts back into forests in Burkina Faso
  • Reforestation in Brazil

How to have trees planted on your behalf 

This is a journey and with Microsoft we’re making steps toward a more sustainable future.  We hope you’ll join us in helping reach our goal of planting 250,000 trees in 2020.
 
Below are some ways you can have trees planted on your behalf.  Over the coming months, we’ll be sharing more about other partners we’re working with and the various planting opportunities that Microsoft Advertising employees are driving.

How you can participate:

  • Subscribe to the Microsoft Advertising Insider to get our bi-weekly newsletter full of product news, insights, and more. We’ll have 10 trees planted for every sign up.
  • Share your support on social media. Find us on FacebookLinkedIn and Twitter where we’ll share monthly tips to support a more sustainable environment.
    • When you implement any of these tips, or perform one of your own, share on social media with #MicrosoftForEarth, and we’ll plant a tree for every post.
    •  We’ll also plant a tree each time this blog post is shared or re-tweeted from our social handles.
  • Learn how to get the most of your ad spend by becoming a Microsoft Advertising Certified Professional, and we’ll plant 10 trees on your behalf.
  • Come meet us at Microsoft Advertising events, or industry events such as Cannes and Ad Week, and participate in customer contests such as ‘Get to Green’. 

Bookmark the Microsoft Advertising blog where we’ll continue to share more details, and new activities and ways you can participate.

Thank you for being a part of creating a greener 2020 one tree at a time and helping us reach our 250,000-tree planting goal!
 

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Microsoft announces it will be carbon negative by 2030

REDMOND, Wash. — Jan. 16, 2020 — Microsoft Corp. on Thursday announced an ambitious goal and a new plan to reduce and ultimately remove its carbon footprint. By 2030 Microsoft will be carbon negative, and by 2050 Microsoft will remove from the environment all the carbon the company has emitted either directly or by electrical consumption since it was founded in 1975.

At an event at its Redmond campus, Microsoft Chief Executive Officer Satya Nadella, President Brad Smith, Chief Financial Officer Amy Hood, and Chief Environmental Officer Lucas Joppa announced the company’s new goals and a detailed plan to become carbon negative.

“While the world will need to reach net zero, those of us who can afford to move faster and go further should do so. That’s why today we are announcing an ambitious goal and a new plan to reduce and ultimately remove Microsoft’s carbon footprint,” said Microsoft President Brad Smith. “By 2030 Microsoft will be carbon negative, and by 2050 Microsoft will remove from the environment all the carbon the company has emitted either directly or by electrical consumption since it was founded in 1975.”

The Official Microsoft Blog has more information about the company’s bold goal and detailed plan to remove its carbon footprint: https://blogs.microsoft.com/?p=52558785.

The company announced an aggressive program to cut carbon emissions by more than half by 2030, both for our direct emissions and for our entire supply and value chain. This includes driving down our own direct emissions and emissions related to the energy we use to near zero by the middle of this decade. It also announced a new initiative to use Microsoft technology to help our suppliers and customers around the world reduce their own carbon footprints and a new $1 billion climate innovation fund to accelerate the global development of carbon reduction, capture and removal technologies. Beginning next year, the company will also make carbon reduction an explicit aspect of our procurement processes for our supply chain. A new annual Environmental Sustainability Report will detail Microsoft’s carbon impact and reduction journey. And lastly, the company will use its voice and advocacy to support public policy that will accelerate carbon reduction and removal opportunities.

More information can be found at the Microsoft microsite: https://news.microsoft.com/climate.

Microsoft (Nasdaq “MSFT” @microsoft) enables digital transformation for the era of an intelligent cloud and an intelligent edge. Its mission is to empower every person and every organization on the planet to achieve more.

For more information, press only:

Microsoft Media Relations, WE Communications, (425) 638-7777, [email protected]

Note to editors: For more information, news and perspectives from Microsoft, please visit the Microsoft News Center at http://news.microsoft.com. Web links, telephone numbers and titles were correct at time of publication, but may have changed. For additional assistance, journalists and analysts may contact Microsoft’s Rapid Response Team or other appropriate contacts listed at https://news.microsoft.com/microsoft-public-relations-contacts.

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Microsoft and ENGIE announce innovative renewable initiatives

CHICAGO – Sept. 24, 2019 – Microsoft Corp. and ENGIE today announced both an innovative, long-term solar and wind energy power purchase agreement (PPA) that provides 24/7 supply in the United States and implementation of Darwin, an energy software developed by ENGIE using the intelligent cloud services of Microsoft Azure to optimize performance of ENGIE’s wind, solar, and hybrid (wind + solar) renewable assets worldwide.

The hybrid renewable deal will see Microsoft purchase a total of 230 MW from two ENGIE projects in Texas, bringing Microsoft’s renewable energy portfolio to more than 1,900 MW. Microsoft will purchase the majority of the output from the new 200 MW Las Lomas wind project, which will be located in Starr & Zapata Counties in south Texas. Microsoft will also purchase 85 MW from the 200 MW Anson Solar Center project, which will be built in in Jones County in central Texas. Both projects will be operated by ENGIE and are expected to come on-line in January 2021.

“ENGIE’s ambition is to work with our customers and communities to lead the transition to a zero-carbon world,” said Isabelle Kocher, CEO of ENGIE. “We are proud to support Microsoft in its plan to increasingly meet its energy needs with renewable power, and to do so in a highly customized way to meet 24/7 demand over many years.”

The relationship between ENGIE and Microsoft will not only produce more clean energy in the United States, it also creates an example for how customers can procure it. This PPA includes an innovative volume firming agreement (VFA) that will convert the intermittent renewable energy supply into a fixed 24/7 power solution aligned with Microsoft’s energy needs.

In addition, ENGIE and Microsoft are advancing the digital transformation of the renewable energy sector. ENGIE’s Darwin software, currently deployed on more than 15,000 MW of assets globally, enables real-time plant monitoring and control, reporting, forecasting, performance monitoring and predictive maintenance, among many other benefits. Darwin relies on the latest Microsoft Azure intelligent cloud technologies such as IoT and artificial intelligence, including machine learning and cognitive services. Darwin has already enabled ENGIE to increase plant availability and to enhance production performance of up to a few percent on some of its assets.

With renewable energy expected to be the largest single source of electricity growth in the next five years, according to the International Energy Agency (IEA), these kinds of data-driven solutions will become increasingly important. ENGIE alone has a program to build approximately 9,000 MW of new renewable energy projects from 2019–2021 globally, with 2,500 MW of new renewable capacity planned for North America. The company has an additional 10,000 MW of wind and solar projects in its broader development pipeline in the U.S. and Canada.

“Procuring more renewable energy helps transform our operations, but when we pair that with Microsoft’s leading cloud and AI tools, we can transform the world,” said Carlo Purassanta, area vice president, Microsoft France. “This agreement with ENGIE is an exciting step toward a low-carbon future, driven by capital investments and enabled by data.”

About ENGIE

We are a leading world group that provides low-carbon energy and services. To tackle the climate emergency facing us all, our aim is to become the world leader in the zero-carbon energy transition “as a service” for our customers. We use our expertise in our key business areas (renewables, gas, services) to provide competitive and bespoke solutions. With our 160,000 employees, our clients, our partners, and our stakeholders, together we form a community of imaginative builders, striving every day to bring about a more harmonious form of progress. www.engie.com The Group is listed on the Paris and Brussels stock exchanges (ENGI) and is represented in the main financial indices (CAC 40, DJ Euro Stoxx 50, Euronext 100, FTSE Eurotop 100, MSCI Europe) and non-financial indices (DJSI World, DJSI Europe and Euronext Vigeo Eiris – World 120, Eurozone 120, Europe 120, France 20, CAC 40 Governance).

About Microsoft

Microsoft (Nasdaq “MSFT” @microsoft) enables digital transformation for the era of an intelligent cloud and an intelligent edge. Its mission is to empower every person and every organization on the planet to achieve more.