Tag: Microsoft Store

If you’re one of the nearly half of holiday shoppers looking to scoop up gifts on sale this season, we have great news – Microsoft Store’s Black Friday sale starts today, Nov. 17. Savings on everything from Surface devices, Xbox consoles, tech accessories, digital games and more make finding something for everyone on your list a breeze. And if you’re stumped, take the guesswork out and book a free, online personal shopping appointment with a Microsoft product expert. Bring us your hard-to-shop-for family and friends, and we’ll help you find the perfect gifts.

When you shop the Microsoft Store, you can start purchasing early and be confident you’re getting a great deal. The Microsoft Store Promise gives shoppers extra peace of mind with extended holiday returns through Jan. 31, flexible payment options and a lower price when you buy with us.

Don’t miss out on top Microsoft Store Black Friday savings and visit Xbox Wire to learn more.

Save $500 on the Surface Laptop 4 + Surface Pen and 3-year Complete Protection Plan bundle: Even the trickiest person on your list will love this device that has it all, with a perfect balance of sleek design, speed, immersive audio and a battery life that will last through the workday or even a long study session. For added peace of mind, the Microsoft Complete Protection Plan gives you extended coverage and support on your new Surface, including accidental damage protection.

Save 20% on the Surface Laptop Go 2 with Mobile Mouse and 3-year Complete Protection Plan bundle: Sleek and portable, this device is an all-around crowd pleaser for a commuting student, an adult who already has a home PC and everyone in between. Featuring a 12.4-inch vibrant touchscreen, great typing experience and an ultra-portable mouse, this bundle is sure to bring holiday cheer to any recipient.

Save up to $200 off select Surface Pro 9 (starting Nov. 20): Get your loved one who’s always on the go a flexible tablet that’s as powerful as a laptop and features a virtually edge-to-edge 13-inch PixelSense touchscreen that makes working, streaming and playing from anywhere effortless. Offer ends Nov. 28.

Save up to $300 on select Surface Laptop 5 (starting Nov. 20): Give the student in your life the gift of the perfect school-to-study-break device equipped with exceptional picture quality, cinematic sound and enhanced camera experiences that’ll bring their gaming, movie watching and video conferencing to a whole new level. A variety of colors help your student stand out from the crowd: Platinum, Matte Black, Sandstone and (new this year) Sage. Offer ends Nov. 28.

Save $50 off Xbox Series S: Share next-gen speed and performance with a gamer in your life and let them choose from thousands of games while making the most of every minute with Quick Resume, lightning-fast load times and gameplay at up to 120 FPS* – all powered by the Xbox Velocity Architecture. While supplies last.

Save up to 67% on select Xbox games including Deathloop, FIFA 23 X1, Gotham Knights and Forza Horizon 5 Standard: Treat the gamer who already has a full Xbox setup to new titles that will keep them entertained well into the new year. Offer ends Nov. 30.

Save up to 70% on select PC games including Big Farm Story and Marvel’s Guardians of the Galaxy + Marvel’s Avengers: Delight the PC gamer in your life with some of the year’s best games at great prices. Offer ends Nov. 30.

Save up to 50% on select movies and TV shows including Jurassic World Dominion – Extended Cut, The Batman + Bonus and John Wick Triple Feature + Bonus: Bring the family together with a great selection of the latest hit movies and commercial-free TV shows. Offer ends Nov. 30.

Microsoft Store helps take the stress out of holiday shopping all season long

The Microsoft Store Promise gives shoppers extra peace of mind whether you start early or need some last-minute gifting help! Enjoy fast and free 2-3-day shipping, flexible payment options, extended free holiday returns and an extended holiday low-price promise that gets you a lower price product on a physical product you purchase from Microsoft Store. **Terms apply.

If you’ve got other online shopping to do, you can save even more this holiday season (and year-round) with the Microsoft Edge web browser’s built-in shopping tools, which help you save time and money across multiple devices (including your phone and computer). Features like Coupons in Microsoft Edge find discounts and promo codes on retail websites before you check out. Plus, you can get cashback in more stores on Microsoft Edge compared to extensions. Also, save time by tackling your shopping list with Collections, found at the top right-side of the browser, for an easy way to save and organize all your links in one spot to reference as you shop throughout the holiday season.

Don’t forget to check back on microsoft.com for more savings all season long, happy shopping!

*120 FPS requires supported content and display; use on Xbox Series S as content becomes available.

**Available with eligible consumer purchases only made between 10/3/22 – 12/31/22 at Microsoft Store online in the United States (including Puerto Rico) and Canada and at the Microsoft Experience Center in New York, NY. Purchases can be returned through January 31, 2023. Business, commercial, and reseller customer purchases not eligible. Items purchased from Microsoft Store can be returned by following instructions for return for refund on the returns page or by visiting the Microsoft Experience Center in NY. Items purchased from Microsoft Experience Center can only be returned by visiting the Microsoft Experience Center in New York during the return period. Applicable return policy applies to each purchase. Please see Microsoft Terms of Sale for terms applicable to Microsoft Store purchases. Promotional items given, or discounted products bought with, a qualifying product are not valid or must be returned if the qualifying product is returned. For Surface purchases, you may be entitled to additional benefits under the Microsoft Store Promise for Surface; the Microsoft Experience Center honors the Microsoft Store Promise for Surface. Microsoft reserves the right to modify or discontinue offers at any time.

With summer in full swing, students and parents are preparing to kick off back-to-school shopping to get ready for the exciting year ahead. We know parents and students are always on the hunt for a great deal, and this year, as inflation continues to rise, parents’ stress over the shopping season has increased by 7% in recent weeks alone.

To help families breeze through shopping with confidence, Microsoft Store is offering back-to-school savings – starting July 11 through Sept. 11 – including discounted laptops, PCs and accessories, all supported by an extended price promise and return window.

Microsoft Store’s top back-to-school deals and savings include:

Save up to 50% off on select Windows 11 PCs

Deals extend beyond Surface devices at Microsoft Store. Families and students can choose from a variety of Windows 11 PCs, including the Lenovo Ideapad 5 Pro. The Lenovo Ideapad 5 Pro is perfect for streaming and entertainment, making it a great choice for students looking for a device that can be used for work and play.

For a full list of select Windows 11 PCs on sale, visit microsoft.com. Offers ends July 18.

Save up to $339.99 on the Surface Pro 8 and Surface Pro Keyboard Bundle

You can get one of Microsoft’s best flexible devices for over $400 off. The Surface Pro 8 and Surface Pro Keyboard Bundle is perfectly portable with tablet-to-laptop versatility, making it a must-have for whatever the school year has in store. Offer ends Aug. 21.

Save up to $300 on select Surface Laptop 4

The sleek Surface Laptop 4 is available at $300 off. Built for even the longest night of studying, the Surface Laptop 4 has a battery life that lasts all day and serious multitasking power. Offer ends July 24.

 Save up to 30% off select Microsoft PC Accessories, including the Microsoft Bluetooth Ergonomic Mouse

Get the most out of a new device by pairing it with accessories like the premium wireless Microsoft Bluetooth Ergonomic Mouse, designed to help people learn or work in comfort all day with precision navigation and two programmable buttons. Offer ends July 31.

Save $125 on the Bang & Olufsen Beoplay Portal Headset

Save big on headphones sure to bring any gaming experience to the next level with a sophisticated aesthetic that makes them wearable at the library, at home and everywhere in between. Packed with quick-access gaming functions, rock-solid connectivity for mobile gaming and Dolby Atmos virtualized surround sound for an immersive gaming experience. Offer ends July 31.

Shop with confidence with the Microsoft Store Promise

You’ll also receive peace of mind shopping at Microsoft Store as all purchases come with the Microsoft Store Promise, which includes free shipping and free, extended 60-day returns, a 60-day price promise on Surface devices, personal support with back-to-school shopping and helpful videos from product experts. Additionally, purchasing select Surfaces comes with 20-30% off Microsoft Complete, Microsoft Store’s hardware warranty plan, between July 11 – 17.

Microsoft Store also offers a personal set-up and training session with a Microsoft expert so customers can make the most out of their new devices. Customers can learn more or sign up for 1:1 sessions.

If you’re unable to find your favorite item on sale, parents and students can save up to 10% year-round on select products at Microsoft Store.*

*Cannot be combined with any other offer. Terms and conditions apply; see full agreement.

We’re counting down to 2020 with another round of Microsoft Store deals in the U.S., offering huge savings across Xbox and PC digital games, movies, TV, apps and more. It’s our biggest Xbox sale of the holiday season, with deals across your favorite games, consoles, controllers and more. From up to 67% off on digital games for Xbox One, get your first three months of Xbox Game Pass Ultimate for $1 and savings of up to 50% on popular PC games, we’ve got you covered for the new year! Our Countdown Sale* runs through Jan. 3 in the U.S., so you can load up your new or existing Xbox or PC with the best and most popular digital content from the Microsoft Store on Windows or Microsoft Store on Xbox.

If you would like help setting up your new Xbox One or PC, Microsoft Store associates can help you set up new devices with ease, transfer data and connect your accounts, allowing you to enjoy your new tech as soon as possible. Your local Microsoft Store is the best destination this season to get the most out of your new technology, so make sure to visit and load up on all the latest digital content to make your new device your own. You can always shop online at microsoft.com or at the Microsoft Store on Windows or Microsoft Store on Xbox.

Keep reading for the final holiday deals of the season, but these offers won’t last long, so read fast and get shopping!

 

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If you’re still looking for a last minute gift, look no further. This year, give a Microsoft or Xbox Gift Card, which has no fees or expiration dates, and is good for purchases at Microsoft Store online, on Windows and Xbox, for all the latest digital games, movies, apps and more. Anyone who receives a gift card over the holidays can take advantage of all the great deals Microsoft offers and get their hands on all the latest digital content. There are no fees or expiration dates, and it’s good for purchases at Microsoft Store online, Microsoft Store on Windows or Microsoft Store on Xbox.

For any devices purchased at a physical Microsoft Store location, you’ll receive a free year of personal training. And in case you need to make a return, we’ve extended the return window so items purchased through Dec. 31, 2019 can be returned through Jan. 31, 2020. Be sure to check your local Store listing for special holiday hours, including Christmas Eve which may have reduced hours.

Visit your local Microsoft Store or microsoft.com for more details on availability and pricing. Follow Microsoft Store on Twitter, Instagram and Facebook.

*Countdown Sale offers shown are available online and in Microsoft Stores while supplies last. U.S. prices are shown. Offers and content varies by market and may change at any time. Not valid on prior purchases. May not be combinable with other offers. Other exclusions may apply.

As we shift into the final days of the holiday shopping season, it’s not too late to find great deals on your favorite Surface devices, Xbox games and consoles, accessories and more. In fact, “Super Saturday,” the Saturday before Christmas which this year falls on Dec. 21, has become one of the biggest shopping days of the year. This year, 62% of U.S. shoppers plan to shop on Super Saturday, according to the NRF. The good news for all you last minute shoppers: it’s not too late to find great savings at Microsoft Store and microsoft.com.

If you waited a little longer than planned to buy your holiday gifts, Microsoft Store makes it easier than ever to score a last minute deal with free 2-3-day shipping and options to buy online and pick up in store. When orders are placed during the store hours, most pickups are available within two hours. If you’d rather have your gift sent to your front door, to guarantee your order arrives in time for Christmas, make sure to order by Dec. 20 at 10 a.m. PT. Read on for the U.S. Super Saturday offers that will make your last minute shopping a breeze and the in-Store experiences available now.

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And if you’re cutting it a little too close, it’s never too late to score a digital gift. Skip the holiday lines and give select Xbox One games, PC games and apps right from the Microsoft Store. Or send a digital gift card to give your loved one the freedom to choose the gift they want, from devices to games, apps to movies and more. There are no fees or expiration dates, and the digital gift code is good for purchases at Microsoft Store online, on Windows and Xbox.

Whether you have a long list of gifts to buy, or are just missing one special treat for that tough-to-shop-for relative, Microsoft Store has you covered this Super Saturday and beyond. And in case you need to make a return, we’ve extended the return window so items purchased through Dec. 31, 2019 can be returned through Jan. 31, 2020. Be sure to check your local Store listing for special holiday hours, including Christmas Eve which may have reduced hours.

While you’re in the Store, make sure to check out our fun and free experiences—there’s something for the whole family. Play Star Wars Jedi: Fallen Order on Xbox in a custom Star Wars chair, take a selfie with the newest Minecraft Earth character, the Jolly Llama, or register for educational Winter Workshops and Camps including online safety, digital skills and coding. Plus, you’ll receive a free year of personal training for devices purchased at a physical Microsoft Store location.

Visit your local Microsoft Store or microsoft.com for more details on availability and pricing. Follow Microsoft Store on Twitter, Instagram and Facebook.

* Offers shown are available in the U.S. online and in Microsoft Stores while supplies last. U.S. prices are shown. Offers and content varies by market and may change at any time. May not be combinable with other offers. Other exclusions may apply.

Black Friday deals from Microsoft Store kick off today in the U.S. Save big on Surface, Xbox, Windows 10 PCs and more this holiday!

 Whether you shop online from the comfort of home, line up before dawn with the holiday crowds, or like most people, mix it up and shop online and in stores – our Microsoft Store Black Friday deals* are here to solve all your shopping needs. The first Black Friday deals are available starting today in the U.S., and we’ll continue to introduce even more great holiday gift deals through Cyber Monday.

This holiday season Microsoft Store is offering shoppers our best guarantee ever. With our new Give Wonder Guarantee, you are promised our best price of the season no matter when you shop.** If something you purchased at Microsoft Store is offered at a better price later in the season, you can receive savings back for the difference. Plus, with free 2-3-day shipping, free extended holiday returns through Jan. 31, 2020, options to buy online and pick up in stores, we’re making it easier than ever to shop at Microsoft Store. And our Store associates are ready to help you find the perfect gift for everyone on your list.

No matter how you shop this holiday, Microsoft Store has great deals for every type of holiday shopper – read on for our top deals starting today! Visit microsoft.com or your local Microsoft Store to purchase.

 The “Early” Buyer

Eager to get a jump start on your shopping list even before Thanksgiving? Start crossing off your list today with great deals including:

The “Treat Yourself” Gift Giver

What better way to “treat yourself” than to get a gift that keeps on giving – sleek new technology. Starting Nov. 24, save hundreds on the best deals of the season and find a little something for yourself like the Surface Pro 7 or the Surface Laptop 3. Other offerings include:

The “Game On” Gift Giver

Whether you’re stocking up your game library or buying gifts for the gamer in your life, incredible deals on Xbox consoles, games and accessories also start on Nov. 24.

The “First One in Line” Shopper

Set your alarm clock, grab your coffee and get ready to shop the best deals of the holiday season. Starting Nov. 28, you can shop all our Black Friday deals, from Surface Pro 7 to HP Laptop 15, with offers including:

The “Bargain” Shopper

In addition to the great deals above, Microsoft Store offers a collection of gifts under $100, so you can stock those stockings or find gifts for less than $20. Here are bargain ideas for anyone on your list:

See our Microsoft Store Black Friday Deals page for full details on all the best deals this holiday. Start shopping today at your local Microsoft Store or online at microsoft.com, and rest easy knowing you’ll get the best price of the season with our Give Wonder Guarantee. Stop into your local Microsoft Store to join activities and festive celebrations all season long. Some local Microsoft Store locations are open on Thanksgiving Day. See full holiday operating days and hours.

Happy shopping!

Visit your local Microsoft Store or microsoft.com for more details on availability and pricing. Follow Microsoft Store on Twitter, Instagram and Facebook.

* Black Friday offers shown are available online and in Microsoft Stores while supplies last. U.S. prices are shown. Offers and content varies by market and may change at any time. Not valid on prior purchases. May not be combinable with other offers. Other exclusions may apply.

**Offer valid from 12 a.m. PT Nov. 1, 2019 to 11:59 p.m. PT Jan. 3, 2020 (“Offer Period”) on qualifying purchases of select physical goods made at Microsoft retail and online stores in the United States (including Puerto Rico) and Canada during the Offer Period. Excludes certified refurbished devices, Surface for Business devices, and all digital services and products. Offer not valid on purchases made at third-party retailers. Customer eligible for price adjustment only if 1) Customer purchases eligible item during the Offer Period, (2) the price of the item is reduced during the Offer Period, and 3) Customer requests a price adjustment while the item’s price is currently reduced and in-stock for purchase. For purchases made at a physical store and online, Customer can go to any physical store and present receipt to get a qualifying price adjustment.  For purchases made online, Customer must contact Microsoft Store Sales and Support at 1-877-696-7786 with order number and any other information requested by the Store Sales representative. Refunds will be provided to Customer in same manner as item was purchased (credit card use will be credited to original card). Maximum of one price adjustment per item will be granted during Offer Period. Bulk buys of more than two of the same device, per customer’s Microsoft Account, will not qualify for price adjustments. Price adjustments do not include taxes, or shipping or other fees. Void where prohibited or restricted by law. Microsoft reserves the right to modify or discontinue offers at any time. Other exclusions and limitations may apply.

*** Not valid for existing Xbox Game Pass Ultimate members, other exclusions apply. Credit card required.  After promotional period, subscription continues to be charged at the then-current regular price (subject to change), unless cancelled. Plus applicable taxes.  Cannot be combined with any other offer. Limit 1 offer per account. Game catalog varies over time and by country.

With many people eager to get a jumpstart on the holidays, we’re excited to provide a sneak peek of some of the best Microsoft Store Black Friday deals*. According to the National Retail Federation, four in 10 people have already started their holiday shopping this year and Microsoft Store is here to help. Whether you’re an early bird shopper, a deal planner, or a last-minute buyer, Microsoft Store will have great deals for you all season long with expert advice to help you find the perfect gift.

This holiday season, we are offering our best guarantee ever, so no need to wait until Black Friday to start your shopping. With our new Give Wonder Guarantee, you are promised our best price of the season.** If something you purchase at Microsoft Store is offered at a better price later in the season, you can receive savings back for the difference. With free 2-3-day shipping, free extended holiday returns through Jan. 31, 2020, and buy online, pick up in stores options, we’re making it easier than ever to shop at Microsoft Store.

Most Microsoft Store Black Friday deals start on Thursday, Nov. 28 at midnight at microsoft.com and your local Microsoft Store, unless otherwise noted. See our Microsoft Store Black Friday Deals page for full details. Some local Microsoft Store locations will be open on Thanksgiving Day. See full holiday operating days and hours here.

Save hundreds on the hottest Surface deals of the season, including the new Surface Pro 7 and the new Surface Laptop 3

The widely acclaimed new Surface Pro 7 and Surface Laptop 3 devices are in high demand. The Microsoft Store is the best place to buy and experience the full Surface lineup and our expert associates are here to help you find the best device. This holiday, you can enjoy some incredible deals on Surface, including;

• • Surface Pro 7, powered by the latest 10th Generation Intel Core processors, remains the most versatile 2:1 device you can buy with a 12.3” touchscreen with tablet-to-laptop versatility. Starting on Nov. 22, you can enjoy our most popular Surface, for $799 including Type Cover, for the i5/8GB/128GB option (original price $1,029). Or, get more storage and save up to $330 on Surface Pro 7 + Type Cover with i5/8GB/256GB (original price $1,329) as of Nov. 24. Additional Surface Pro 7 offers are available, including the i3/4GB/128GB option, starting at $599 on Nov. 28.

• Surface Laptop 3 is slim and stylish. You can choose between 13.5” or new 15” touchscreen and save $300 across all new colors and finishes, starting at $999 starting on Nov. 22 for the 13.5” and Nov. 24 for the 15”.
• Surface Go starting at $299, with savings up to $150. Our best deal ever on Surface Go, the smallest, lightest Surface with 10” touchscreen, perfect for students or those on the go. This great offer starts on Nov. 28.
• Up to $500 off select Surface Book 2, our most powerful 13.5” or 15” touchscreen laptop. This deal starts on Nov. 28.

Microsoft Store will also offer the hotly anticipated Surface Pro X, beginning Nov. 7. The new Surface Earbuds, offering premium sound, fit and screen-free control, will be coming to Microsoft Stores later this year. A wide range of Surface accessories are also available.

Windows 10 PCs starting at $299

Microsoft Store offers the most diverse lineup of PCs with features and prices for everyone. This holiday, we will offer incredible deals on a range of PCs and accessories, including HP Inc. laptops, featuring 10th Generation Intel chips, starting with the HP 15 Laptop (i3) $299. Need more speed and power? The HP 15 Laptop (i5) will be on sale for $399, and HP 15 Laptop (i7) for $499. Or, check out the Dell XPS 15, a 15.6” laptop with a stunning 4K UHD touchscreen and powerful NVIDIA GeForce GTX graphics, which will be on sale at $300 off for $1699. These great PC deals start on Nov. 28.

Save up to $400 off Gaming PCs powered by Windows 10

Gamers love the high-end performance and graphics they can enjoy on Windows 10 PCs. Save up to $400 on select great Gaming PCs powered by Windows 10, including the Lenovo Legion Y540 15 (i7), Asus ROG Strix G GL531GT (i7) and Acer Predator Triton 500 (i7). These laptops offer rich capability like the Lenovo Legion, which offers simple, built-in Mixer streaming for low-latency, interactive moments for viewers and streamers to engage with other gamers, plus the latest in gaming technology from Intel and NVIDIA. With Xbox Play Anywhere, you can buy a game once and play it on both your Xbox One and any of these Windows 10 PCs. All these deals start on Nov. 28.

Gamers, stay tuned for the unveiling of incredible Black Friday deals during a special episode of Inside Xbox live from X019, our annual global celebration of all things Xbox on Thursday, Nov. 14.  At the hotly anticipated event filled with news, first looks and surprises, we will unveil an extensive set of deals across games, consoles and subscriptions.  This will be our biggest Black Friday sale ever, and you won’t want to miss out!

In the meantime, we are unveiling the first wave of Xbox Black Friday discounts now.  Head to Xbox Wire to learn about how you can save $20 on select Xbox One controllers starting on Nov. 24 and up to 50% off Sea of Thieves: Anniversary Edition starting on Nov. 21.

If Black Friday can’t come soon enough, today you can take advantage of other great deals like the Xbox One S 1TB Console – Gears 5 Bundle for $299. Or, take advantage of an incredible deal today and save $100 and get a free select digital game when you buy an Xbox One X console, or get a free digital game when you purchase select Xbox One S consoles.

Save big on the Samsung Galaxy Note10 phones

Microsoft Store is offering incredible deals on Samsung Galaxy Note10 phones this holiday season. Starting Nov. 21, you can save up to $200 on the Samsung Galaxy Note10 and S10 phones and receive free Samsung Galaxy Buds (a $129.99 value). At your local Microsoft Store, you can save up to $400 and receive up to $650 trade-in credit towards the purchase of your device when you finance your phone with 24 month/0% financing.

This is just a glimpse of some of our amazing deals – we look forward to sharing more great deals throughout the entire holiday season. You can also check out some great suggestions with our Holiday Gift Guide and we invite you to attend a range of activities and festive celebrations all season long at your local Microsoft Store. However you celebrate this holiday season, we invite you to give wonder with Microsoft Store.

To make sure you don’t miss a deal, customers in the United States can text DEALS to 52426 to get a link to our best Black Friday offers or follow @MicrosoftStore on Instagram and Microsoft Store on Facebook.

* Black Friday offers shown are available online and in Microsoft Stores while supplies last. U.S. prices are shown. Offers and content varies by market and may change at any time. Not valid on prior purchases. May not be combinable with other offers. Other exclusions may apply.

** Offer valid from 12 a.m. PT Nov. 1, 2019 to 11:59 p.m. PT Jan. 3, 2020 (“Offer Period”) on qualifying purchases of select physical goods made at Microsoft retail and online stores in the United States (including Puerto Rico) and Canada during the Offer Period. Excludes certified refurbished devices, Surface for Business devices, and all digital services and products. Offer not valid on purchases made at third-party retailers. Customer eligible for price adjustment only if 1) Customer purchases eligible item during the Offer Period, (2) the price of the item is reduced during the Offer Period, and 3) Customer requests a price adjustment while the item’s price is currently reduced and in-stock for purchase. For purchases made at a physical store and online, Customer can go to any physical store and present receipt to get a qualifying price adjustment.  For purchases made online, Customer must contact Microsoft Store Sales and Support at 1-877-696-7786 with order number and any other information requested by the Store Sales representative. Refunds will be provided to Customer in same manner as item was purchased (credit card use will be credited to original card). Maximum of one price adjustment per item will be granted during Offer Period. Bulk buys of more than two of the same device, per customer’s Microsoft Account, will not qualify for price adjustments. Price adjustments do not include taxes, or shipping or other fees. Void where prohibited or restricted by law. Microsoft reserves the right to modify or discontinue offers at any time. Other exclusions and limitations may apply.

Microsoft chose to open its first European flagship store in London because the city is “hard to beat,” one of the company’s top executives has revealed.

Chris Capossela, Chief Marketing Officer, visited the store with UK CEO Cindy Rose ahead of its launch on July 11, and he said there were “very few locations in the world” that are as appealing as the UK capital.

The first physical retail store for Microsoft in the UK is located on Oxford Circus and covers 22,000 square feet over three floors.

Capossela (above) said it contains many one-of-a-kind features, including a full-sized McLaren Senna sports car that doubles as a Forza Motorsport 7 experience, a Gaming Lounge, a Community Theatre featuring free workshops all-year-round and an entire floor dedicated to helping businesses and organisations use technology.

“Around 86 million people pass through Oxford Circus every year,” he said. “That’s hard to beat. London is also an incredibly diverse city, so we can serve lots of different customers here; it’s a very pan-European city.

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A girl uses a Microsoft Surface device in the Flagship London Store

” data-medium-file=”http://www.sickgaming.net/blog/wp-content/uploads/2019/07/were-opening-a-flagship-store-in-the-uk-because-london-is-hard-to-beat-says-microsoft-executive-chris-capossela-3.jpg” data-large-file=”http://www.sickgaming.net/blog/wp-content/uploads/2019/07/were-opening-a-flagship-store-in-the-uk-because-london-is-hard-to-beat-says-microsoft-executive-chris-capossela.jpg” class=”size-full wp-image-75143″ src=”http://www.sickgaming.net/blog/wp-content/uploads/2019/07/were-opening-a-flagship-store-in-the-uk-because-london-is-hard-to-beat-says-microsoft-executive-chris-capossela.jpg” alt=”A girl uses a Microsoft Surface device in the Flagship London Store” width=”5578″ height=”3719″ srcset=”http://www.sickgaming.net/blog/wp-content/uploads/2019/07/were-opening-a-flagship-store-in-the-uk-because-london-is-hard-to-beat-says-microsoft-executive-chris-capossela.jpg 5578w, http://www.sickgaming.net/blog/wp-content/uploads/2019/07/were-opening-a-flagship-store-in-the-uk-because-london-is-hard-to-beat-says-microsoft-executive-chris-capossela-3.jpg 300w, http://www.sickgaming.net/blog/wp-content/uploads/2019/07/were-opening-a-flagship-store-in-the-uk-because-london-is-hard-to-beat-says-microsoft-executive-chris-capossela-4.jpg 768w, http://www.sickgaming.net/blog/wp-content/uploads/2019/07/were-opening-a-flagship-store-in-the-uk-because-london-is-hard-to-beat-says-microsoft-executive-chris-capossela-5.jpg 960w” sizes=”(max-width: 5578px) 100vw, 5578px”>

“There are very few locations in the world that feature all the different parts that make up what Microsoft is. The early adoption of technology in the UK has been very impressive. That’s important when the company is thinking about what investments to make and where to make them. This flagship would not be in London if we didn’t have a very strong commercial business in this country. We thought very deeply about this.”

The central London flagship store has a modern feel, with lots of space and wood and glass surfaces. Visitors will be greeted on the ground floor by a large video wall and Surface devices on tables, with the McLaren on their right and the HoloLens mixed-reality headset to their left. A wooden spiral staircase or lifts will take them to the Gaming Lounge on the first floor, where they can play the latest Xbox and PC titles in high-quality gaming chairs and professional pods, purchase third-party laptops and accessories and get tech support, trainings, repairs and advice from the Answer Desk. All visitors can create their own personalised Surface Type Cover with Surface Design Lab, featuring a range of designs that can be etched directly onto the cover. They can also take photos in the Selfie Area.

The enterprise area on the second floor is a place to support, train and grow businesses no matter where they are on their digital transformation journey. From small companies and educational institutions to enterprise customers, the Product Advisors and Cloud Technical Experts will help customers discover, deploy and use Microsoft 365 and other resources to solve business challenges such as AI, data security, collaboration and workplace efficiencies. This floor also contains an area for hosting events, as well as meeting rooms and a Showcase space for demonstrating how customers, including Carlsberg and Toyota, are digitally transforming.

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Surface devices in Microsoft’s London Store

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It is also the most accessible store Microsoft has ever opened, with buttons to open doors, lower desks to help those in wheelchairs and Xbox Adaptive Controllers available for gamers with restricted movement.

The 150 Store Associates welcoming visitors speak a total of 45 languages, and selected members of the team can also communicate in British Sign Language. John Carter, Senior Store Manager at the store, said the staff are a mix of ages, genders, ethnicities and abilities, and had all gone through six weeks of training to “deliver our customer-obsessed culture” from when the doors open at 11am on July 11.

Rose also announced that Microsoft is donating £1 million to three charities – UK Youth, Raspberry Pi Foundation and The London Community Foundation – to help them continue to teach digital skills to disadvantaged young people and to support grass-roots community groups in Westminster with digital and employability skills.

“I’m excited about this donation because it’s going to give these charities the opportunity to have even more of an impact across the UK. We are also auctioning 10 limited edition Surface devices designed by British retailer Liberty London, with all proceeds going to gaming charity SpecialEffect, which helped develop the Xbox Adaptive Controller.”

Talking about the journey to this week’s opening, she added: This has been a three-year labour of love for me. During my Microsoft job interview [in 2016] I remember discussing the need for a Microsoft retail store in London. That’s how long I’ve been thinking about this and planning it. I feel like that part of the jigsaw is now complete.

“What I love most about this flagship is that it’s so much more than just a shopping experience. It is a destination where we can engage with local community to bring our mission to life. Whether it’s teaching kids to code, training educators on how to use tech in the classroom, or showing small businesses and large enterprises how we can help digitally transform their organisation, this store will be the best place to experience all that’s possible with Microsoft.”

Capossela, who said it is “really important for us to have a place that people can walk into and experience Microsoft,” agreed that the store will appeal to every type of customer.

“I want all our stores to have a Microsoft vibe, be very colourful, human and approachable,” he said. “These are the things we want our brand to stand for. The London flagship has some special experiences. I feel very lucky that we have found a space as good as Oxford Circus in London.”

Tags: Flagship, london, microsoft, store, surface, Xbox