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Microsoft TechSpark announces expansion to Jackson, Mississippi

Almost five years ago, we launched a targeted initiative to respond to the growing digital divide in communities across the U.S. and Ciudad Juarez, Mexico. The TechSpark initiative recognizes that too many people are at risk of being left behind without access to the skills, support and connectivity needed to truly be part of our rapidly developing digital economy.

To date, we’ve seen progress and helped significant projects come to life in Central Washington; Southern Virginia; Cheyenne, Wyoming; Fargo, North Dakota; Northeast Wisconsin; and the cross-border region of El Paso, Texas and Ciudad Juarez, Mexico.

Today, we’re expanding our commitment to the American South and launching TechSpark Jackson, Mississippi. We are excited to learn more about this region and partner with new and existing organizations across Mississippi to accelerate digital equity and support inclusive economic opportunities. And we’ll do this with a focus on digital skills training and connections to jobs, computer science education, broadband connectivity, and digital transformation of the nonprofit and startup ecosystems.

Lifelong Mississippian and Jackson resident JJ Townsend will spearhead this effort. JJ is a Teach for America alum who combines classroom experience with business and nonprofit leadership and organizational expertise. He helped launch Microsoft’s Technology, Education and Literacy in Schools (TEALS) program in Jackson to support high schools in building computer science education access to students. Before Microsoft, he founded Citizenventures, a startup that helps social ventures leverage new tech to be more collaborative, efficient and nimble. JJ continues to advocate for computer science education in communities facing systemic racism and poverty, and building technology that brings together people, businesses and governments to collaboratively fund projects communities hope for.

As Mississippi’s most populous city, Jackson has vibrant deep cultural and historic roots. But we also know that longstanding barriers to opportunity continue to persist. The COVID-19 pandemic grew the digital divide across the U.S., disproportionately impacting people with disabilities, racial and ethnic communities, women, and those who have less formal education.

At the same time, Mississippi employers are looking to hire more people with strong digital skills as a potential driver of economic recovery and growth. Recent analysis from the Mississippi Economic Council identified the lack of qualified workers as the number one issue impacting the business climate in the state. We see these challenges across the U.S., but we’re convinced that launching a one-size-fits-all solution without regional input is the wrong response. That’s why we’re fostering tailored solutions that emphasize and build on the unique strengths of each community.

By launching TechSpark in Jackson, our goal is to help local partners address these challenges by building digital skilling opportunities, computer science education, tech enablement and impactful, sustainable projects.

As an initial step, today we’re excited to share our support for four unique collaborative programs:

  • Jackson State University’s Cybersecurity Readiness program

Microsoft provided a gift to Jackson State University’s Computer Science, Engineering, and Technology (CSET) department to bolster its cyber-readiness program that builds workforce development opportunities for JSU students. The program will recruit and train at least 100 students, and expose students to internship opportunities that will provide them with practical, real-world cybersecurity experience.

  • gener8tor Skills Accelerator Mississippi

Earlier this month, nationally recognized startup accelerator gener8tor launched a five-week digital and workforce skills training program in collaboration with Innovate Mississippi. This short-term pilot program for unemployed people and the historically underrepresented includes one-on-one career coaching, technical and workplace skills training, and access to local hiring partners with the goal of having 80% of students in new or better roles within six months of graduation. Beyond funding support, Microsoft brings the community together to help with recruiting and placement efforts while making it possible for the program to be free of charge to the community.

This Microsoft-powered partnership features a 12-week intensive and structured program designed to accelerate the growth of qualifying startup companies. Twenty-one founders of home-grown startups are currently undergoing rigorous training on how to transform their vision into reality – and secure funding from investors. More than 300 startups applied to this statewide accelerator program, which culminates in a cohort-wide “pitch day” that takes place at the end of July.

  • Jackson Tech District Makerspace

Microsoft is working with the Bean Path, an incubator and technology consulting nonprofit, to build out the first operational building in Jackson’s emerging Tech District: a makerspace building that will serve as a community hub for innovation and will host a STEM program for learners and inventors this summer.

We are also continuing to work with local high school teachers and students through Microsoft’s TEALS program. 100% of Jackson public high schools have applied for TEALS support in the upcoming school year, which will include nearly 200 students and 33 industry volunteers. The expansion of TEALS in Jackson is part of Microsoft’s broader commitment to racial equity, with the goal of significantly increasing computer science access among Black and African American students. In addition, we are continuing our journalism initiative in several newsrooms covering Jackson and the Mississippi Delta by looking at ways to provide journalists and newsrooms with new tools, technology, and capacity to expand reach and efficiency for local news outlets.

These joint collaborations are a starting point as we continue to listen and learn from community stakeholders and leaders, and develop additional partner-driven response strategies. This approach has helped us understand unique community needs in other TechSpark regions, quickly respond, and replicate sustainable success.

As we have learned from across our TechSpark regions, technology is rapidly changing our economy, including how we communicate, learn, work and access health care and other essential services, creating opportunities as well as challenges. Jackson, Mississippi is not immune from these changes. We understand that no one company, organization, or nonprofit can solve these issues on their own. Our goal is to bring educators, businesses, governments, nonprofits, and other civic organizations together to build an inclusive future that leaves nobody behind.

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How tech opportunities are energizing towns across the US

In the combined TechSpark region of El Paso, Texas, and Ciudad Juárez, Mexico, manufacturing dominates the economy through assembly plants and low-wage jobs. The region’s distance from tech-rich cities and the global headquarters of companies that own the plants makes it tough for startups to claim a larger part of the massive manufacturing market.

But the Bridge Accelerator, a partnership between TechSpark and Technology HUB, a binational business incubator, is making inroads. More than 20 companies have gone through the program and learned how to think globally.

Man stands in front of sign that says
Ricardo Mora (photo courtesy of Mora)

“A lot of them are doing amazing work, but they’re only selling locally,” says Ricardo Mora, CEO of Technology HUB, which is based in both Juárez and El Paso. “We’re saying, ‘Listen guys, we’re going to train you, and you’re going to learn how to sell to global companies.’”

The region’s cross-border identity is a source of strength, with a young, largely Hispanic population of people who understand cultural differences, are often dual citizens and “want to make better opportunities for themselves every day,” says J.J. Childress, Microsoft TechSpark manager in El Paso.

“This is truly a binational effort,” he says of the Bridge Accelerator. “How do we create a soft landing for companies that want to access Latin American markets? How do we take the innovation from Mexican companies and give them access to North America?”

The training helped Rene Pons, an entrepreneur in Chihuahua, Mexico, meet a community of like-minded businesspeople and learn how to approach global companies.

“For a startup, a really huge problem is connecting with a big corporation and having them trust you,” says Pons, who co-founded PPAP Manager, maker of a digital solution that helps streamline automotive supply chains. He says establishing trust with global customers is even harder for companies in Mexico, which isn’t known for digital innovation.

“The Bridge Accelerator is opening the door to start conversations and getting an opportunity to be trusted,” Pons says.

Southern Virginia

Row of historic buildings in a small town
South Boston, Virginia (photo by Brian Smale)

The tiny town of South Boston, Virginia, hasn’t seen new construction in nearly 40 years, so the rise of a new building where tobacco warehouses once stood is exciting news.

Even better is that it will house the SOVA Innovation Hub, a partnership between TechSpark and Mid-Atlantic Broadband Communities, whose open-access fiber networks have provided broadband access to help bridge the digital divide in southern Virginia. The building will house the nonprofit’s headquarters, a Microsoft experience center and space to help digital skilling nonprofits. That’s good news for an economy built on manufacturing and still struggling with the loss of tobacco and textile industries.

“Job stability is very difficult. Internet access is difficult. There’s a tremendous amount of poverty,” says Paul Nichols, superintendent of Mecklenburg County Public Schools.

The majority of his students qualify for a free or reduced lunch, and while fiber networks have changed the commercial landscape, many residents still don’t have broadband.

A female teacher stands in front of a colorful board in a classroom
Krystal Patton teaches programming and Microsoft Office Specialist (MOS) certification courses in Mecklenburg County with the support of TEALS. (Photo courtesy of Paul Nichols)

“It’s like years ago when we had the same issue with electricity in rural areas,” Nichols says.

He’s looking forward to the economic investment and is grateful he’s been able to offer high school computer science classes with the support of Microsoft’s TEALS program. The classes help students think creatively to solve problems in all subjects, not just computer science.

“It’s challenged students to think and learn in a new way,” Nichols says. “With technology being foundational for all careers, we’re now looking at how to make computational thinking a part of all of our classes.”

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TechSpark El Paso program to include Ciudad Juárez, and other border digital transformation underway

On the 32nd parallel in a gap within the Franklin Mountain range sits an international intersection where two nations, cultures, languages and people meld together. Every day thousands of people legally cross back and forth between El Paso, Texas, and Ciudad Juárez, Mexico, on their way to jobs, schools, doctor’s appointments, shopping centers and the homes of family and friends. This harmonious exchange has taken place for more than 400 years, uniting neighbors through shared social ties, geography, history and, most importantly, an interlinked economy.

This active border crossing alone accounts for 12 percent of total U.S. trade with Mexico, close to $45 billion per year. Businesses in El Paso and Juárez exchange goods and services back and forth, creating products commonly made in the Mexican city with American components using advanced manufacturing technologies, which are typically then transported by enterprises in El Paso using advanced supply chain and logistics technologies.

Beyond the people and goods, El Paso and Ciudad Juárez also converge in a cross-border flow of ideas, ambition and aspirations that have shaped the region for centuries. This forward-looking spirit is what attracted us to the region in 2017, when we launched Microsoft TechSpark to create new economic opportunities and help digitally transform established industries with modern software and cloud services. It’s also why today we are announcing that we are expanding the TechSpark El Paso program to include Ciudad Juárez and are making a $1.5 million investment in the binational Bridge Accelerator.

TechSpark is a six-community initiative aimed at bringing a bit of the Silicon Valley to the middle of the country by promoting the infusion of transformational technologies into the local economy through investments in computer science education in high schools, digital skills training, high-speed broadband and technology for nonprofits. To manage this broad portfolio, we hired a TechSpark manager, JJ Childress, who lives and works in El Paso.

Like so many manufacturing centers across the world, the industries driving El Paso-Juárez Borderplex’s prosperity also brings change that is both positive and challenging. New technology such as artificial intelligence (AI) and machine learning will impact the burgeoning call-center industry on the American side of the border, the robust manufacturing base on the Mexican side of the border, and the advanced logistics and transportation used to trade goods. But while AI will certainly change and eliminate some jobs in the future, the World Economic Forum predicts that this new technology will have created more jobs by 2022 than it destroys. We think there is perhaps no place in North America that has a greater opportunity to realize the potential of AI and benefit from those new jobs than the El Paso-Juárez region. It will require quick public-private action to shift this risk into an opportunity for the region. But we believe that working together and putting smart public policies, business strategies and skills training in place will ensure the region is primed to thrive in an AI-driven economy.

Microsoft TechSpark is partnering with local businesses, nonprofits and government agencies to make the El Paso-Juárez region the leader of advanced manufacturing, advanced logics and business services, and ensure the people here have access to the digital skills that will be needed in the future. We’ve already started our work in Juárez, beginning with the hiring of TechSpark manager Omar Saucedo, who lives and works in the city. In partnership with Childress, Saucedo is establishing the public-private partnerships needed for this endeavor to succeed in the region.

The Bridge Accelerator

One person who is contributing to the cross-border stream of innovation is Ricardo Mora, a self-described third-generation serial entrepreneur who has built successful businesses on both sides of the border. Mora runs the Technology-Hub (T-Hub) and has a vision for the region. It’s one that includes the digital transformation of businesses and digital skills for the people living here.

Microsoft is partnering with T-Hub on The Bridge Accelerator, which is an intensive initiative with custom programs for the manufacturing industry, entrepreneurs and established companies. It’s designed to accelerate the growth of businesses on both sides of the border by combining technology with business acumen while creating advantageous connections between entrepreneurs and corporations. The program includes an early-investment venture capital fund and a digital fabrication lab called the Fab Lab that helps fledgling start-ups create prototypes of their inventions.

The first cohort of The Bridge Accelerator included 10 local businesses – five from El Paso and five from Juárez – completed in July 30, 2019, and the results are impressive. Businesses that went through The Bridge Accelerator received 52 new purchase orders totaling $1.48 million, and another 36 purchase orders are now pending. Thirty-three new jobs have already been created in the region. And two investments totaling $250,000 have been committed, with four more investments pending. Companies such as Global Containers & Custom Packaging Inc., a binational company based in both El Paso and Juárez that creates packaging for the automotive, electronics, food and medical industries, and PIMA, an industrial automation solutions company, participated in The Bridge Accelerator pilot. These firms gained new technical capabilities and new business models, global outlooks and plans to expand their core businesses.

Our hope is that the $1.5 million investment we are making in T-Hub will accelerate the development of this dynamic region’s technology ecosystem through tailor-made manufacturing programs and educational and skills programs while connecting entrepreneurs with opportunities. Local businesses interested in participating in The Bridge Accelerator should go to the T-Hub website to learn more and apply.

TEALS: Computer Science in High Schools

The key to fueling this cross-border innovation is talent – people who know how to create and use new technology. This starts with students in the region, who need the opportunity to study computer science in high school if they are to succeed in the digital era. But only 45 percent of U.S. high schools teach computer science, according to the nonprofit Code.org. Microsoft’s Technology and Literacy in Schools (TEALS) program is helping schools across the nation and Canada build their own computer science programs through partnerships between teachers and volunteers from the technology sector.

This school year, TEALS volunteers will teach in 19 high schools in the El Paso region, serving 326 students. TEALS in El Paso schools are supported by 63 dedicated volunteers and scores of dedicated teachers, who give hundreds of hours of their time to ensure kids have the opportunity to receive computer science education. This past summer, in its first year in El Paso, four TEALS students were accepted and sponsored by Microsoft to attend Carnegie Mellon’s summer coding camp – an elite program that accepts less than five percent of applicants each year. We believe this is an early indicator, with even more progress to come.

The future of TechSpark El Paso-Juárez is grounded in the binational and bicultural foundation built over centuries. Together, we can make sure people in this unique and vibrant region have the skills they need to succeed and the region’s businesses have the support they require to harness the technologies of the future, prosper in the digital age and grow with the world as it digitally transforms.

To read this post in Spanish, click here.

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Mid-Atlantic Broadband Communities Corp. and Microsoft to build the SOVA Innovation Hub in southern Virginia

The SOVA Innovation Hub in downtown South Boston will leverage community partners and programs to foster the region’s innovation and economic opportunities

SOUTH BOSTON, Va. — April 29, 2019 — Mid-Atlantic Broadband Communities Corp. (MBC) and Microsoft Corp. on Monday announced a partnership to build the SOVA Innovation Hub in Southern Virginia. MBC will invest over $5 million to build the SOVA Innovation Hub, which will be located in downtown South Boston, Va., to help meet its growing need for office space. Microsoft, through its TechSpark initiative, will use the space to encourage innovation and spur economic opportunities in the region. The facility will also bring together local nonprofit organizations from throughout Southern Virginia to offer impactful programming for digital skills education and workforce training.

“The SOVA Innovation Hub represents an investment in the future of Southern Virginia,” said Tad Deriso, MBC president and CEO. “MBC has outgrown our existing office space in the Southern Virginia Technology Park, and we’re delighted to partner with Microsoft and our regional partners to create a new office and innovation space in downtown South Boston.”

The 15,000 square foot, two-story SOVA Innovation Hub is the first new building to be built in downtown South Boston in over 40 years. The new building will be located on the site of a former tobacco warehouse built in the 1900s and destroyed by a fire in 2002. It will provide a mixture of offices, co-working spaces, collaborative work areas, event and training spaces, and technology showcase areas and will feature high-capacity wireless broadband access.

“As digital technology transforms the economy, people at all stages in their careers will need to acquire new skills, transform their businesses and launch new enterprises — and they’ll need a place to do it,” said Kate Behncken, Microsoft Philanthropies. “We are excited to play a role in MBC’s vision to create a world-class center that will enable this entire community to grow with the digital economy. MBC’s longstanding connection to this region makes it an ideal partner on the SOVA Innovation Hub.”

Microsoft will use the SOVA Innovation Hub as a base for its TechSpark Virginia efforts. In addition to offering access to technology, it will use the center as a convening space to leverage regional partnerships to offer programming, workshops and events that encourage entrepreneurism and expand digital skills and career pathways in the area. Southern Virginia is one of the six TechSpark regions across the United States chosen for the program to foster job creation and economic opportunity by focusing on computer science education and digital skills, career pathways, digital transformation, support of nonprofits, and rural broadband access.

“The Town of South Boston is proud to serve as the location for the regional SOVA Innovation Hub,” said Ed Owens, mayor of the Town of South Boston and a member of the Virginia Tobacco Region Revitalization Commission. “We welcome MBC and Microsoft and are inspired by the energy and excitement they will bring to our downtown area.”

Next, MBC and Microsoft plan to announce a groundbreaking for the SOVA Innovation Hub and introduce community partners and programs at the center. Employers across all industries are increasingly seeking a skilled workforce, and Microsoft said the SOVA Innovation Hub will make it possible to facilitate and expand digital skills education for students along with training to help upskill current talent so they are better prepared to pursue good-paying job opportunities.

“I am proud to see another Microsoft investment in our region,” said Senator Frank Ruff (R-Mecklenburg), who is also vice chairman of the Virginia Tobacco Region Revitalization Commission. “MBC and Microsoft are true community partners, and I am looking forward to the positive impacts the SOVA Innovation Hub will have for our business and educational communities.”

About Mid-Atlantic Broadband Communities

Mid-Atlantic Broadband Communities Corporation (MBC) is committed to providing economic development leadership to Southern Virginia. MBC promotes economic development in Southern Virginia through the operation of a successful advanced open access fiber optic network, providing wholesale telecommunications transport services, colocation, and tower leasing. MBC offers a state-of-the-art fiber optic network and supports the recruitment of major investments, including data centers, call center/operations centers, advanced manufacturing, research and development, and biotech industries.

About Microsoft

Microsoft (Nasdaq “MSFT” @microsoft) enables digital transformation for the era of an intelligent cloud and an intelligent edge. Its mission is to empower every person and every organization on the planet to achieve more.

For more information, press only:

Microsoft Media Relations, WE Communications for Microsoft, (425) 638-7777, [email protected] 
Lauren Mathena, MBC, [email protected]

Note to editors: For more information, news and perspectives from Microsoft, please visit the Microsoft News Center at http://news.microsoft.com. Web links, telephone numbers and titles were correct at time of publication, but may have changed. For additional assistance, journalists and analysts may contact Microsoft’s Rapid Response Team or other appropriate contacts listed at http://news.microsoft.com/microsoft-public-relations-contacts.