Apple celebrates students of all abilities in an energetic music video that highlights how its accessibility features support learning, creativity, and campus life
A music video uploaded to Apple’s YouTube channel shows how Mac, iPhone, and iPad help students of all abilities. It promotes features like Apple’s Magnifier on Mac, Accessibility Reader, Braille Access, VoiceOver, Sound & Name Recognition, Live Captions, and more.
The video’s point isn’t that these students are extraordinary or inspiring, but that they’re simply students like their peers. It shows them navigating campus, playing sports, taking notes, partying, and fighting their way through frustrating lab work — just in the ways that work for them.
The video is set to the song “I’m Not Remarkable” by Kittyy & The Class. Judging by the lack of information about the song or band, it seems likely that it was designed specifically for Apple.
Apple’s long been an advocate for users with disabilities, with CEO Tim Cook saying that accessibility is part of [Apple’s] DNA. In May, Apple showcased a host of new accessibility features it would be rolling out across its family of devices.